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Take a breath and know that it can be embraced and used in your marketing in small, slow steps!
For sheer mass and constant engagement and interaction, there is Facebook, Twitter, LinkedIn, YouTube, Pinterest and others. People rely more and more on their computers and even more on their mobile devices to search for information and make their purchasing decisions. InSight Marketing Solutions is a full-service marketing company, providing consulting services from planning to completion. Social Media is a a way of meaningfully interacting with people who are actively interested in, buying, writing, blogging and sharing information about products like yours. A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%. When it comes to the NHS, and the myriad of groups, boards, authorities, trusts, institutions and individuals that make us up, the answer isn’t always particularly clear.
At NHS Choices, we’ve spent a significant part of the last year working on making sure our social media activity isn’t just as effective as it can be, but also that it’s as accountable as we can make it.
It’s probably not a particular surprise to hear that our Facebook and Twitter channels are driving more traffic than ever towards the content on NHS Choices (1,420,241 clicks to NHS Choices and our partners so far in 2014 – up more than 300% on figures from last year). We work hard with our Insight, Strategy, Content, and Analytics teams to constantly refine our messaging and build up a better picture of who we reach on social media – taking advantage of the chance to engage with users who might not necessarily use, or otherwise be exposed to the health information we distribute.
Simply put, I don’t think we should give ourselves anywhere to hide – which is why things like the NHS Blood and Transplant blog are such a good idea!
When NHS England Chief Executive Simon Stevens gave his first speech in his new job, social media probably wasn’t at the forefront of his mind. Social media is clearly now an integral part of the evolving digital landscape, and businesses have been quick to take up the opportunities afforded by it. 7 years ago, as NHS Choices launched, there were undoubtedly people asking whether the NHS needed a website.
By George LondonGeorge London is Social Media Manager at NHS Choices, the largest digital health project in Europe. 24th September 2015 by Aaron PowellWe’re building digital services that save and improve lives – can you help? Here we have given some examples of companies and communities using the most common social media sites. Pinterest– While many use Pinterest simply for personal reasons (new recipes, craft ideas, home decorating) I have been convinced of its use in business.
We have touched on only a small example of social media, a few of the more recognizable names.  There are numerous sites and strategies for your business. The Future of Social Media: 60 Experts Share Their 2014 Predictions You are using an outdated browser.
Unlike your company’s website that has a secure way to get into the “back end” and make changes, a social media site allows users to take some control. It’s important to know about these sites, monitor the reviews and respond when you can identify the person. This includes strategic marketing plans, social media and website integration, search engine optimization SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations, community outreach and fundraising. With over 26 years of marketing and sales experience, InSight Marketing Solutions provides marketing consulting services, including strategic marketing plans, social media and website integration, SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations and fundraising. Some of the findings seem in line with what you would probably guess, but others were surprising. And in a strange twist, despite being somewhat economically disadvantaged, 72% of adults with annual household incomes below $30,000 use social networks, more than those with higher wages. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. And given we’re often spending public money on our social media efforts, is that really acceptable? George London, Social Media Manager at NHS Choices, talks about how he uses Social Media to gain results.

As well as our Twitter and Facebook pages, we also maintain active presences across emerging platforms such as Google+, reddit and Vine. What might surprise you is that our most popular Facebook post this year was seen by more users than any single page on during its first week after posting – and this coming during our website’s busiest-ever year! We’ve been inspired not just by the best of the private sector, but also by organisations like NHSBT, to work on creating eye-catching graphics and novel ways to integrate social media into the our own digital offering. As publicly funded bodies, we have a duty to be transparent in how we act; at NHS Choices, we have tried to take the same proactive approach espoused by the Government Digital Service and put a real emphasis on our public blog. Whilst we in the public sector are catching up in terms of the content we put out on social media, there is so much more we can do to make our work made understood and accountable to the people who fund us. Well, everyone!  Ok, maybe not everyone, but you will definitely find a large senior housing contingency on Twitter. On the business side they post articles from local media and photos of the ground breaking of their new community. In fact, we once heard a company doing a webinar on social media say if they have a prospective employee NOT on LinkedIn, they would not even consider them for the job. I have “pinned” many infographics on social media and articles about blogging, content and marketing. They have posted great recipes targeted at the nutrition needs of seniors.  They have pinned fashion and style ideas for seniors, senior health tips and senior resources.
Call Roy for an initial evaluation of your social media strategy.  Then we can help you improve or develop your social media marketing plan. It is a great marketing tool for keeping your “brand” in front of existing Customers, for retention, and being in front of potential new Customers. Because that’s where the customers of all ages are spending their time and getting their information. InSight Marketing Solutions works with businesses of all sizes nationally, regionally and in the Hampton Roads cities of Virginia Beach, Chesapeake, Norfolk, Portsmouth, Suffolk, Newport News and Hampton. While you’re running your business, InSight Marketing Solutions will help market your business.
Leave your social media to us, we will make sure you are not missing out on business opportunities that are live and responding to you, leaving you to focus on the things you are needed for.
A distant second was LinkedIn with 20%, with Twitter coming in third at 16%, and Tumblr falling dead last at 6%.
The common theme – whatever channel we use – is being able to identify and reliably demonstrate a particular benefit to the public.
Our social media team publishes a monthly post looking not just at interesting stories for the month, but also key performance figures. Now, it’s up to us to give the public – and our other stakeholders – a reason to be confident that social media is working. From local communities (Trinity Terrace, Fort Worth, TX, Henry Ford Village, Dearborn, MI) to large Corporations (Emeritus, Capital Senior Living) to industry associations (Assisted Living Federation of America (ALFA)) as well as associated senior housing vendors (Perkins Eastman – Architecture, Technomic – Foodservice Specialists ).
Companies such as Holiday Retirement and Atria Senior Living have job listing on their LinkedIn profiles. Despite having more distractions, people living in cities have the most social media activity, at 70% of the population.
Here at MDS we use a few of the major social media sites (Twitter, Facebook, LinkedIn, YouTube and Pinterest) and these are some of the companies we have come across in our daily activities. If you are a company looking to recruit employees or an individual looking for a job, you need to be on LinkedIn.
Current headlines, notifications of new communities, updates on products and services, personal development quotes, new additions to management and staff, upcoming events; the list is variable and endless. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media.
In turn, content creation will also continue to become a bigger part of PR, due to social media.23. As more companies begin to leverage social media for personalized, real-time marketing initiatives, it’s imperative to stay ahead of the curve and identify future trends in this space.

I think with the advent of new apps and technology social media will reach an extreme level of almost direct interaction where a companies actions or individuals actions will pretty much be put in a glass house. I don’t see sales going up necessarily BUT I do see businesses being held more accountable for their actions!24. At the same time, small businesses will need to be quicker to experiment and embrace new platforms to make an impact2. There is still little evidence to suggest that social media contributes to revenue and profit and I think 2014 will be about fine tuning social media so you can measure the impact on the bottom line.3. Also, customer service will continue to expand across social media, with customer service requests being made more and more via company Facebook pages, for example, than corporate email accounts or contact forms on websites.5. Small businesses will be less inclined to seek out bigger advertising companies and opt to work with smaller content marketing agencies that can better understand and interpret their brand in a more personal way.
The commerce of tomorrow is going to be laden with the personal touch, now more than ever, as automated responses & call centers slowly start to dwindle away. Social media will be the key to getting the greatest ROI in the long-term, and those companies who have already started in 2013 will start seeing the fruits of their labors in 2014.7. But asking to be added on Snapchat is a strategy that has yet to be embraced in TV commercial format. In 2014, we predict that Facebook will be used more as a resource for information; its utility will increase for brands and decrease for individuals.
Marketers need to truly engage with customers and prospective buyers to cut through the massive clutter in inboxes and newsfeeds.10.
Social media will always remain a channel for relationship management, driving awareness and engagement but programs that drive to purchase or absorb customer service costs will prevail.Channel diversity will continue to grow. Platforms such as Instagram, Snapchat and Vine only became more popular over the past year. Another area would be the explosion of video based social media channels like Vine and others – we have seen the explosion of Instagram and Pinterest from selfie pictures and we will be seeing the same explosion with short burst videos. Another challenge would be how to embed the marketing message within the short burst videos that we hope to see in 2014.13. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others.
Many organizations whether large or small have begun to use social media to better market their brand and engage with their customers. Now that organizations have access to this wealth of data they will realize that social media marketing is not just about monitoring and managing your social media channels but also about analyzing all of this data and converting it to actionable insight to drive their business forward.15.
It’s going to give businesses more options to create short, high-impact, ads while giving social sites more revenue. There will be an increased importance on taking a faceted approach to social media marketing as a whole by connecting all of these channels to have a consistent message.
Leveraging multiple platforms in the correct way will allow for a significant boost in brand awareness, share of voice and even more touch points with your potential brand advocates.17. Serio, Social Media Marketing Growth Strategist2014 will see companies having employees trained in providing social networking content. This will include formal training in content creation, development and engagement; posting, commenting, blogging, for example. Any business that still thinks it can ignore online feedback will have to think again in 2014. As more people share personal information online (72% of online adults now use social networking sites, according to Pew Research) business are looking for new ways to target motivated consumers. In 2013, more than half of all merger & acquisitions specialist surveyed said that they used an online deal network to support deal sourcing.
Using social media and online networks accelerates the dealmaking process and helps sellers and buyers come together – in many cases, these sellers and buyers would never have known about each other if not for social media.

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