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Digital Marketing Kills Tradition Marketing: Mobile and Social Media To Dominate This Year !! Digital Marketing Kills Traditional Marketing: Mobile and Social Media Are Hot Marketing Strategies This Year !!
As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional mass media once offered marketers the most advantages to reach their audiences in a wider scale, but now the situations now have basically murdered the traditional media marketing.
In this phase of digital marketing revolution, print media has greatly suffered the loss in terms of interest; with about three in ten respondents to the October through November 2012 survey expecting their organizations to decrease attention paid to newspapers and consumer magazines in 2013. On the digital edge, mobile and social media were the two categories expected to see the most increased attention in 2013. It’s also observed that social media and mobile marketing are expected to be hot jobs in next 2-3 years. The other report from Econsultancy regarding digital spending in 2013 says, collating and managing data still seems to be one of the key challenges for businesses as 46% of the respondents polled for web analytics and 41% of them chose content management systems. In next 2-3 years company recruits more number of social media marketing employees (50%), 40% chances for mobile marketers.
While marketers expressed a clear understanding of how important is digital media and showed a firm intention to increase many of their online and mobile efforts almost two folds, they also expressed a kind of fear in terms of the pace at which marketing can now change and how well they could adopt it with this changing speed. Will Apple Sink to The Depths With The Fall of iPhones or Can the Giant Weather The Storm ? Will you trade-off your a year old iPhone with the new one under the $32 monthly EMI scheme ? Dazeinfo Inc is one of the leading industry intelligence platforms, immensely focused on creating business content that revolve around industry gowth, companies performance, analysis, market research and projection.Our content and service help business executives make fact-based decisions and accelerate their growth.
Social media skills are an important part of many jobs these days, and not just for marketing companies. These jobs often require a bachelor’s degree and tend to be listed among marketing positions on job boards. Social media job seekers have many choices, depending on the skill level and area of social media in which they want to work.
Registration for the next session of the Social Media Management Certificate program is open.
Please contact NCSU through this link to register for the next session of the Certificate of Social Media Management Program.
Each week our blogs will discuss and analyze social media sites and how they affect a current event or controversy in today's society. A growing number of job hunters are turning their blogging skills or experience setting up Facebook Fan pages into new careers in social media. But don’t get me wrong, just because you have a Facebook or Twitter and use it everyday does not mean you are qualified for a social media job. Twitter Power-Users Can Now Create Up To 1,000 Lists (Mashable)Twitter has increased the number of lists users can create to 1,000 (up from 20), and each list can include to 5,000 accounts (up from 500). This post is part of a new series titled “Business Social,” and is brought to you by Hootsuite.
Avinash Kaushik, an Indian entrepreneur, author and public speaker, once tweeted that “Social media is like teen sex, Everyone wants to do it.
Whilst Facebook, Twitter and LinkedIn definitely top the list of social networking sites, there are many less popular forms of social networks out there. We’ve all heard stories about students who get distracted from studying due to Facebook and use it as a method of procrastination; so much so that people had to intentionally deactivate their Facebook accounts during exam periods so they could concentrate. Ipsos and Microsoft surveyed roughly 10,000 information workers across 32 countries and found that 46 percent of workers said their productivity had greatly or somewhat increased because of social media use in the office. In the same Ipsos and Microsoft study, 34 percent of workers indicated that management underestimated the benefits of social media tools, and 37 percent said that they could do their job better if the organization’s management was on-board with the use of social tools in the workplace. Furthermore, a study by McKinsey stated that certain industries like consumer packaged goods, retail financial services, advanced manufacturing and professional services could raise productivity by 20 to 25 percent if companies fully implemented social technologies which help improve collaboration and communication within and across enterprises.

As there are no barriers to applying for jobs via social media, the quality of candidates naturally varies.
However, research from the Brighton School of Business Management showed that 94 percent of recruiters use social media for their jobs and 49 percent of employers found an improvement in candidate quality.
Jobvite’s social recruiting survey 2013 results found that the highest-rated candidates are sourced through referrals, followed by social networks.
A study by big data firm Evolve looked at call center staff in the US with a sample size of approximately 40,000 and found that employees who used one to four social networking sites on a weekly basis stayed at their jobs longer than their peers. Furthermore, in a second experiment with a sample size of 4,991, staff who regularly used more than five social networks demonstrated higher sales in less time than their colleagues who didn’t. A study by Capgemini Consulting and MIT found that training in social media and all things digital is a deciding factor in why digitally-intense companies outperform their less Web-savvy counterparts financially.
The report stated that “companies with stronger digital intensity derive more revenue from their physical assets.” They also generate more revenue per employee, have higher net profit margins and higher market valuations. If a brand is able to build a following of consumer advocates and listen to the concerns of its target audience, it might be able to get away with slightly pushing products via social channels. Still, brands need to approach social media as a chance to foster an online consumer base rather than just another sales medium if they want to gain these other benefits. The Pew Research Center found that in 2013, 43 percent of Americans over 65 used at least one social networking site, compared with 26 percent in 2010 and 1 percent in 2008. At time of publication, there are 39 million people aged 65 and older using Facebook, Twitter and Skype, making them the fastest growing age demographic on these sites. What it gives marketers now is fragmented and dwindling audiences, as well as comparatively cruder metrics and it is easily losing its ground for digital marketing trends such as Mobile and social media. 21% of the respondents even expected TV to see decreased focus in coming days. Tradition marketing efforts are to see a big downfall this year especially TV (21%) radio (24%) and direct-marketing (9%).
In fact, more than three in four respondents polled to mobile media as a target for increased focus, while just over seven in ten ( 76%) respondents said the same for social media. Just over 54% of the respondents felt that their marketing team was unable to handle new technologies and trends. Nearly every business uses social media in some ways, and the larger ones hire teams of people to work in this digital platform in one way or another.
SEO Specialist — A Search Engine Optimization expert works to boost a company’s website rankings.
Online Community Manager — While social media managers post to and manage a company’s accounts, an online community manager focuses on clients and customers. Content Marketing Manager — The use of social media is part of an overall marketing tactic known as content marketing. Digital Strategist — This job requires the critical thinking necessary to analyze data, understand the competition and the market, and produce marketing ideas for your company’s services or products.
Digital Marketing Manager — In some companies, this job is the same as a digital marketing strategist.
Experience in marketing, computer technology, copywriting, and journalism is a major plus when trying to get a job.
Since social media is such a young industry, there aren’t many professionals with years of experience.
Employers are looking for people who have technical skills, smart and effective communication, and marketing experience.
Last week, Anthony De Rosa announced that he was leaving his social media editor role at Reuters to join mobile news startup Circa as editor-in-chief. Of course, it's still the largest social network, but the fact that the site is losing users in a major age group raises the question: Has Facebook's popularity peaked?
Today, social media has transformed the way we do sales, marketing and public relations – yet there are still many misconceptions about social media.
These can include collaborative projects such as Wikipedia, microblogs such as Tumblr and content communities such as YouTube and Dailymotion.

All of these sites have their own unique audiences and require various strategies to successfully engage with fans. In this case, social media encompassed instant messaging, text messaging, video conferencing, news feeds, social networks and team sites such as SharePoint. It’s easy to believe that the average quality of applications would indeed be lower than if a company went through a recruitment agency which targets the profiles of candidates of a certain caliber.
As long as the team remains genuine, and only mention its product in moderation, they can offer helpful tools for consumers instead of overload them with annoying sales pitches.
With the advent of social news feeds on Facebook, Twitter and LinkedIn, one might think that they’ve replaced the social news aggregators. Mobile media job accounts only for 12% of job opportunities this year and it seems as the existing staff or contractors could handle it this year. Bloggers are sometimes self-employed, but more companies are hiring these content creators to monitor and produce content full-time. This position is exactly what it sounds like: managing a company’s profiles on Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn and more. They may use social media to interact with clients, answering questions or handling problems. At some companies, Content Marketing Managers might handle the responsibilities of a social media manager, but may also oversee other areas of content marketing, such as creating and managing email marketing campaigns and other forms of content such as podcasts or webinars. Digital strategists also help create and edit content and manage company websites or other digital programs.
The Internet Marketing Director works with other teams in the company to align goals and strategies, especially the sales team.
With the booming success of these sites, companies are looking for people who know how to create the online buzz. Emily Bennington, who helps college graduates transition into careers with her company, Professional Studio 365, thinks that social media jobs are a terrific opportunity for new grads because they’re coming into the workforce for the first time in decades with a better understanding of something than the people who are hiring them (Grant).
In the same way that web editors evolved into new media journalists, we might see a similar transition for social media editors. SEO specialists analyze websites and search terms to help create relevant content, organize a company’s online listings, and make sure the website is set up properly for the ideal search results. They provide counsel, identify future trends and company initiatives, and track the company’s digital marketing efforts.
In that case, the digital marketing manager creates and executes marketing plans to increase revenue, using data and analysis to develop campaigns and gauge results. Bernhard Warner, editor of Social Media Influence (a London Based Industry Newsletter), stated that social media jobs are becoming a vital part of what companies do, and that’s good news for job seekers in such a brutal market. Our generation uses and understands social media sites much better than those who are in the generations before us. Well this co-relates with another report where marketers are not actually ready for mobile marketing.
Plus, managers need to be good gatekeepers, monitoring content for negative or sensitive posts and watching trends. Many online community managers monitor the social media platforms to make sure the company brand is properly represented. Depending on the company, this person might also study ways to improve a customer’s user experience based on technology. This person advises on marketing automation, lead generation, and ways to improve a company’s processes. Recent college graduates tend to make between $30,000 and $40,000 annually, while those with a few years of experience can earn between $50,000 and $75,000, depending on their location and employer.

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