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As a small business owner the number one obstacle you have to overcome is conducting business with limited resources and getting results. The week of the 2013 Super Bowl I wrote a post titled The Social Media Super Bowl that compared the teams, players, and brands involved.
Let me begin with a disclaimer- per usual, I will most definitely bird-walk… but stay with me, as I will earnestly try to come full circle.
Tying into my last post about running a successful holiday promotion, I’m going to discuss 3 social media management tools that can be used by your company.
Perhaps it is this time of year that reminds me of the great outdoors… or, more likely, it is my upcoming camping trip that has got me giddy like a kid on Christmas. Overcome SEO and marketing challenges by giving you access to some of the world's best marketers. Conventionally, the main problem of most crisis events is the strange behavior of the people involved and the confusion of all internal and external communications.
Before the introduction of social networks, organizations had the ability to manage the crisis events by having key connections in the media world (journalists). Social Media are channels with billions of connected users, who exchange trillions of messages, in a real time communication arena, where a worldwide community interacts in a daily and hourly basis.
During a crisis, the social media can amplify the communication mainly against the brand or organization. Once a reputation management strategy is prepared, it is highly recommended to monitor conversations around your brand, aiming to immediately identify the pre crisis signals. There will be cases where the problem can solved locally or even internally but still, it is vital to give reputation monitoring high priority for the next months. During a crisis event, you need to have all the available tools that can help you monitor the generated chaos.
Preparing your responses and all the proper content (images, press release templates, documents with social responsibility actions etc) is a time management practice that will enable you to focus on high priority tasks. Everyone that is involved in communications inside the organization must know the main position of the company regarding the crisis. Even if social media ads are costly, they can allow you to communicate directly your truth by sending messages to a specific audience.
Even if the official response is an apology or a denial, during crisis it is a good time to remind people the achievements and the social responsibility policy of the organization.
Maintain the reputation monitoring efforts and continue publishing positive information about the organization.
Some times SEO is not the solution, finding the right target words to optimize your website effectively is more important.
This can be a good way of getting straight to the point of where the problem lies and being able to solve it straight away! Be clear and be honest and you will rid yourself of many of the typical issues that do often tend to arise. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
About RLearning CenterWe hire industry practitioners to guide us in our curriculum development. When it comes to Facebook, Twitter, Google+, and LinkedIn, it can quickly become overwhelming for you to consistently and effectively manage all of these efforts to achieve a certain purpose.  We can take this burden off of your organization and implement a comprehensive social media strategy that improves your online lead generation and helps build and grow engagement. If you think social media is for the birds, you might want to take note of the fact that 93% of all US adult internet users are on Facebook, and Facebook is quickly surpassing Google and Yahoo in terms of total time spent online (HubSpot).  We at Q4Launch understand the nuances of social media marketing, and we can help you start a dialog with your clients and prospects in a way that builds your brand, rapport, and website traffic. Stay Up To Date!Join the Q4 Newsletter: Expert inbound marketing tips and updates on how Google and Social Media affect your company. In today’s world, internet marketing strategies cannot be undertaken without considerable attention being paid to social networking.
Facebook’s growth has been phenomenal, passing 500 Million users in the middle of 2010.
Social Media Management services from us can help you navigate the new frontier of internet advertising.
Advertising on Social Networking sites is an important channel through which you can raise awareness of your brand.
Social networking sites such as Facebook allow for immediate one on one communication with your customers.
Facebook, Twitter and the like have become invaluable Public Relations tools which are used extensively in the lead-up to the launch of promotions and competitions which are designed to encourage consumer participation. When the cute, little 5-year-old Miles, last year, dashingly rescued a damsel in distress and San Francisco Giant’s beloved mascot Lou Seal from the villainous ploys of the Riddler, it stole millions of hearts across the world.
Another company Kern and Sohn Precision Scales generated 355 million new users on social media channels through effective marketing campaign. Apart from the above mentioned examples, there are several such success stories of social media campaigns that have worked exceptionally well in promoting brands, resulting in increased awareness and boosted revenue. According to the statistics presented by the HubSpot, 21 percent of marketers say that social media has become more important to their company over the past six months; while 74 percent of the lot consider Facebook as an important social media platform to generate leads. Respond to comments: It is mandatory for businesses to respond to customers’ posts and comments on Facebook and Twitter.

Advertising on social media: Advertising on social media can help you generate leads by attracting new customers, resulting in increased sales.
Consult us one of our social media strategists  at Verbinden regarding your plans on Social media plans to generate high quality leads and increase sales. Enter your email address to subscribe to this blog and receive notifications of new posts by email. To optimize your supply chain management, no doubt you have invested heavily in information technologies over the past decades. Since in all likelihood your competitors are also running similar programs, what can you do to get back in the lead?
Musicians have long known that first rate results are likely if they perform from the same score and play their part to the best of their ability, while carefully listening to each other. Similarly, new media communication technologies can promote goal congruence, align incentives, allow everyone to share knowledge and synchronize decisions to improve final results. Among those who have adopted social media to enhance business processes, GE stands out for the sheer scope of integration it has achieved.
Description: GE is such a large and diversified company that it defies succinct portrayals.
The integration of this social information technology reduced clerical effort by 30% and saved the company $150,000 per year. GE has also piloted an internal social media media project, an initiative brought about by Ron Utterbeck, CIO for GE Corporate and the Advanced Manufacturing Software Technology Center in Michigan. GE Colab began with an introduction to “power users” as a way to speed word of mouth around the enterprise and encourage early high levels of activity. Harnessing brains, yes, but also fostering good relationships, two good reasons for GE and most any other business to turn to social media for supply chain management. These initiatives are only the tip of the iceberg, GE produces videos and podcasts and engages in several other social media activities. Please feel free to submit your comments on this post or on the use of social media to manage the supply chain in your industry. Social media can provide information not available through traditional channels, such as early awareness of potential problems, which allows businesses to intervene. A well-connected supply chain increases efficiency and effectiveness through keeping all interested parties aware of progress, changes and problems.
Integrated systems and connectivity across the supply chain can save significant time and money.
The use of social media connects people more closely, which increases trust, a key factor in developing collaborative communities and good business relationships. If you have concerns as to the accuracy of anything posted on this site please send your concerns to Peter Carr, Programme Director.
This entry was posted in Supply Chain Management and tagged business process improvement, GE, GE Colab, GE Energy, GE Transportation, General Electric, Helene Montpetit, Industrial Internet Predictivity technologies, Jeff Ashcroft, new media communication technologies, Peter Carr, production stages, RailConnect360, Ron Utterbeck, SCI Group, social media, Supply Chain Management, tracing, tracking, University of Waterloo. This is particularly true when starting out and is a major difference between being a small business owner versus a larger corporation CEO. It was awesome and everyone was taking advantage of its never-before-seen music capabilities. Some of that data was speculation, but now after Super Bowl XLVII is complete and the Baltimore Ravens are announced the winners (thank God!), we can revisit the social media aspect of the Super Bowl. In the information technology industry (the realm of all things world-wide-web) we are continually trying to stay ahead of the curve… or better yet, build the next curve. From communication point of view, a crisis can be described by 3 phases: the pre-crisis, the post crisis and the crisis event itself. The reason is obvious, people are stressed, journalists are struggling to find and publish information and exclusive news and the management is also receiving tons of messages.
Negative messages coming from unreliable sources can go instantly viral within social networks, generating a harmful publicity and reputation damage. You will need the maximum of each service, so make sure you purchase immediately all the necessary tools that can help you make your job faster and more efficient. Except of the communication team, it is also important to notify the employees who use social media NOT to mention anything about the crisis but instead to forward possible queries to the crisis management team.
Don`t hide information; instead share all important data in order to be a reliable and accurate source of news. Search your brand on Google, on forums, on review websites, on blogs and on any online media related to your industry. For a reasonable period, the communication efforts should have one objective: to disconnect your brand name from the crisis event.
With so many eyes looking at you, a lie is going to be caught out and you will look even worse. I think to find the right supporter are the best way go to linkedin, xing and facebook groups!
Social Networking sites such as Facebook and Twitter are fast becoming, or have already become in many instances, the dominant platform through which companies interface with their customers.
It is a relatively cheap method of advertising and you are able to target the ads to specific demographic groups.

By utilising this channel, you will be able to assist customers with any problems before they escalate.
These sites are also used to give your company a voice  with which you can speak directly to consumers to counter bad press or rumours which may be circulating. Thanks to Make-A-Wish Foundation, that made this little boy’s dream to become a superhero come true through the power of social media that moved the public to tears. The campaign was based on the idea that people weigh differently at different places of the earth because of gravity. In the last 8 years, implementation of online marketing campaigns have helped companies to level up their website’s ranking by driving traffic and allowing better interaction with visitors. On the other hand, approximately 46 percent of online users count on social media reviews before making a purchase. Businesses should be interactive with their customers through platforms like Facebook, LinkedIn, and Twitter. If your company is offering special discounts, you can post that on Facebook, Twitter, Pinterest, Google Plus, LinkedIn and other social networks which will help you in reaching out to your target audience. By now, you probably have an exact picture of your inventory, can track components, can follow your product through each stage of production and are aware of incoming orders. Take a few minutes to listen to Jeff Ashcroft, supply chain and social media industry thought leader, as he discusses how social media has improved his supply chain management. In other words, by keeping everyone informed of the flow at all times, a well connected supply chain can help you and your suppliers make beautiful music together. Here is a quick look at some of the initiatives the company has carried out over the past few years.
Their Transportation Division in Mexico repairs and modernizes diesel-electric railroad locomotives, which are then put back into service across Canada and the Americas. Fines and penalties were reduced by a whopping $2,000,000 in the first year at the first two sites installed. The network, which is called GE Colab, links together 115,000 GE employees across the world and is said to attract about 1,000 new users every few days.
As use spread throughout the organization, the network helped people of all job levels, countries and generations connect and communicate.
She describes herself as a clarity junkie, curious about life, lifestyles, changes, worlds, universes and the state of becoming. Unfortunately, that glory only lasted so long for me and I’m assuming the same can be said for others with the release of the ever-so-popular Spotify.
Nevertheless nowadays people can contact directly organizations and brands, something that was not possible or easy in the past. Thus as we described in a previous article about online reputation management, it is important to heavily monitor what users say on social networks and respond. In additon to these two networks, there are others which cater to more specific segments of the market.LinkedIn is one of these and it can be an invaluable tool for employee recruitment and job seekers.
Additionally, you are provided with detailed statistics on actual user interaction with your ads and pages. You will benefit from a clearer understanding of how actual customers use your products and may be able to improve on the product or anticipate the needs of your customers. Virtual it may be, but if done correctly, this can lead to tangible business prospects, especially in the B2B (business to business) arena. Thought to be a small production at first, this powerful video went viral with an amazing reach of 777,453,544 on Twitter, an impressive reach of 23.6 million on Instagram. As quickly you respond, customers are more likely to remember you and get back to your business. RailConnect 360, is a connected suite of customizable software solutions created by the company to help solve the industry’s most pressing problems. If you combine the above with the fact that most social media messages are exchanged in public, you can understand how social media can help or harm brands and organizations in crisis. In that previous article we also provided 10 steps that organizations should take at the pre-crisis phase. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). Linked In, and to a lesser extent Facebook, can be of tremendous use, whether you are seeking to market yourself or your company or to recruit new talent.
The publicity from the event helped the foundation increase its donations in the following month by 26 percent. The video got viral within just 2 days of its release, resulting in 21 percent boost in sales and 1042 percent in ROI for the company. Apart from posting blog links, interesting photos and meaningful videos, marketers should also focus on solving customers’ problems through social networks.

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