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Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown at a Buddy Media event marking the launch of the social marketing software agency's new suite of measurement tools. Social media marketing entails the use of social media platforms such as Google+, Facebook and Twitter to drive traffic to your website, or get more customers to your door. If optimised correctly, a social media platform can become very beneficial for your business. By Having a social media platform such as Facebook, Twitter and Google+, enables your customers to interact with your business. It offers a very easy way to learn more about your audience and clients – Using your social media platform’s insights, you will have access to information like age, gender and location – all of which will support your marketing efforts.
You are able to target audiences more efficiently – You can send out a message or advert targeted to a very specific audience in specific areas.
You are able to expand your audience by finding and targeting new customers – Reach out to social media users with social media tools (Such as hashtags). Direct two-way communication with clients – Most social media platforms provide your clients the ability to communicate with your business and vice versa. You have the chance to gain a competitive advantage above your competition – Gain important information about your competitors, to improve your market intelligence. Increase traffic to your website with social media – Posting links to your website on your social media page can drive more traffic to your website and certain landing pages.
Content has the ability to go viral – this means that more people will be reached when sharing content with your followers. Create positive business relationships with your clients – keep your clients up to date, and give them the opportunity to give their opinion.
When it comes to social media marketing, you are bombarded with options of social media network. When looking at social media platforms, the following information might help you with your choice. Choose your dedicated social media pages for your company, and start building your social platforms to reap the benefits.
Internet marketing requires you to be ahead of the curve with the latest tools and social media marketing buzz. There has been a lot of hype that Liking a page or tweeting about a page on your website will get your ranked #1 immediately. Even though everyone is talking about social media getting your website ranked #1, you can see from the chart that social media factors (social graph metrics) comprise only 6% of the overall ranking formula.
The interesting thing about these results is that although Google preaches that content is king, according to independent SEO experts that were surveyed, keyword-rich content along with keywords in your meta tags only comprises 15% of the ranking formula. The reality of today is that in-bound link popularity is still the most critical signal Google uses to determine great content. We will be sure to keep abreast of how important social media activity is for search engine rankings.
You can see from this survey that Facebook Shares are the most important social media indicator that affects your ranking.
If you are going to use a 3rd party social media sharing tool like addthis or sharethis, make sure those tools support the Facebook Share button; not only the Like button. How to automate the posting of tweets from your mobile phone, blog, or news section on your website?
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In today’s fast evolving world of “technology driven communications” and “online interaction,” having a viable, if not dynamic, presence on the Internet has become the new law of survival.  Large and mid-size companies have already adapted their marketing strategies to embracing this new concept and have shifted their advertisement dollars, and focus, to building stronger customer relations through a more aggressive involvement in Internet marketing campaigns.  But where does that leave small businesses?
Are you wondering “IF” you should be using social media to market your restoration business? The more consumers grow to know, like and trust a specific brand, the more they are likely to respond positively to successive encounters with a logo–potentially leading to increased sales or improved mind share within the target market.
What happened over the last few weeks though is that we collected a number of awesome tips to post on social media, that didn’t quite all fit together.

In this case, Jay and HubSpot will both see the Tweet in their timelines, and anyone who happens to follow both Jay and HubSpot will see it in their timelines.
Of course, anyone who scrolls through Jay’s whole Twitter profile would see it as well, but we want to focus on getting your Tweets into the timelines of your followers.
So next time you want to Tweet about someone, don’t forget to add a period at the beginning if you want all of your followers to see it! Of course, writing great headlines for Twitter, can often be a big pain in general, so we collected some of the best tips here.
Convince & Convert founder Jay Baer shared a great tip in this Social Media Examiner post for scheduling your updates at just the right time. If you’re trying to reach business people like marketers, office workers or managers, this is especially handy.
Jay also makes a note that scheduling Tweets around common lunch and dinner times (if you can—time zones can make this a bit difficult) is a good way to make sure more of your posts are seen. One tip that I learned from Leo when I joined Buffer was to keep an eye on who shares my content on Twitter.
Just by monitoring mentions of my username, I can find people who are interested in the posts I write, and then quickly follow them or favorite their Tweet. Try searching for your website’s name or URL, your full name and any specific keywords or hashtags that you use. Being able to get more Twitter followers with a number of tips that simply show gratitude are my favorite, since they’re completely non-intrusive and build on your previous efforts. What you might not know is that Facebook has actually lifted some of the rules for running promotions (they’re fond of changing things at Facebook). Now that you can run promotions on your Page’s Timeline, you can require a Comment or Like on your post for entry. Not only can you ask fans to Like or Comment on a post to enter your competition, but you can use Likes as a voting feature now, as well. You can actually use a Like on your Page or a check-in to your business as entry into a promotion, now.
Facebook has relaxed this guideline, so that you can now use the comment stream, status updates, your own blog or website, and even email or Twitter to notify winners. If you have a local business, or you manage the Facebook Page for one, this tip can improve engagement.
If you add a full address in your Page’s settings, your fans and local visitors can check-in to your business on Facebook. It can also be seen as electronic word of mouth, as it provides users with a platform to socialise with people or businesses.
It is important to remember that once you have established a social media platform, it needs to be maintained, updated and checked regularly.
This creates the opportunity to build an online personality for your company, and to build relationships with users and clients.
This can influence the shopping behaviour of users, when reaching prospective clients with relevant information. It is important to familiarise yourself with these networks, in order to choose the most suitable networks for your company. Well Google’s Matt Cutts recently confirmed that Google (and Bing) are now using social media activities as an integral part of their ranking formulas.
What that means to you in a social media context is that you must make sure to include keywords and links back to your website from within your Facebook wall posts and Twitter tweets. These buttons have different purposes and have vastly different results for search engine rankings. It acts just like the Facebook Like button and Matt Cutts has confirmed that it will be used in the Google ranking formula.
They are graphical displays of a company’s unique identity, and through colors, fonts and symbols they provide essential information about a company that allow customers to identify with their core brand. Although there are many choices for color, visual elements and typography, in general a logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry.
In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos.

For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like. So we thought, why not creating a list of unique tips, that might not have that much in common, but are hopefully still very useful for you!
In a HubSpot post, Jay Acunzo was kind enough to offer up his own experience with this for us to learn from. Meeting lets out slightly early at 1:57 pm, and attendees check Twitter on the way back to their desk. If you don’t have time to reply to all of the matching Tweets, a quick favorite can help you make contact with those users. In fact, their recent big algorithm change, turned the Facebook marketing world upside down. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. You still can’t ask fans to enter by sharing your post on their own Timeline, though.
You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages. This will ensure that you do not miss important complaints or comments, showing your clients (and prospective clients) that they are important to you. By building relationships with clients you are able to find out what they want, need, and expect from your company (see where we’re getting at?).
It also creates a sense of legitimacy, offering reputable sources of information about your company. You can also make use of Siteweb, a leading online marketing company in Gauteng, to setup and manage your Social Media Platforms. Cutts states that it was previously being used only for real-time results for things such as news stories. Check out some of the most recent findings from surveys below to see just how influential social media activity is for SEO rankings. Then close behind that is the anchor text of the links that point to your pages of your site.
The important thing to know here is that as the search engines are able to obtain more data from both Facebook and Twitter, their influence on overall rankings will surely increase! You might be surprised just how little you know about how these tools affect your social media marketing efforts and results.
For this reason, a well-designed logo is an valuable part of any company’s overall marketing strategy. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials. He does this to catch people who are checking social media just before or just after a meeting. For more Facebook tips, be sure to look at our Facebook section where we highlight a lot more. However with Google recently relying more on Google +1 signals, these social votes now play a very strong role with personalized results on Google. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. So when users are logged in to Google, they will see much different results in their search results due to the Google +1?s they have acquired. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

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Comments to «Social media marketing company profile»

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