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Social media can broaden your scope of business, keep you in contact with current customers, and reach potential new clients. This live-virtual series is the most comprehensive social media certificate course available. We have all heard the jaw dropping statistics on the massive proliferation of social media. Small businesses are twice as likely to discover qualified leads over other business types. Local businesses have always thrived using word-of-mouth marketing and generating referrals from happy customers. The biggest mistake many small businesses make when implementing a social media marketing campaign is not having a strategy or plan. Did they stay committed to their plan long enough to build meaningful relationships with their community?
As a wise man once said, “Failing to plan is planning to fail.” Don’t let another business’s lack of social media planning sabotage your social media success! So, has hearing other’s negative opinions about social media marketing impacted you and your success? Companies have used social media marketing as a marketing tool to market their products and services but as to the question of whether it has been utilized effectively depends on the results.
Social media marketing helps in building the brand name of the company, and establishes the company as an authority in the market. The companies become ubiquitous in term that they are found everywhere by the customers and anyone, anywhere can access your social profile, check out some of the user reviews and the latest product updates you’d posted there.
A presence in social media would necessarily mean that you are going to get flooded with rave reviews; chances are a higher visibility will net you a few negative comments or reviews. The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees. In this article you’ll find out how to create a social media marketing plan to put customers first and improve engagement.
In social media many companies take customer-focused brand messages and customize them into content for each channel.
The reality is that your target audience has different communication needs depending on which stage of the buying cycle they’re in. Marketing consultant Tony Zambito believes the buyer’s journey begins before buyers think of themselves as buyers and extends beyond the purchase. The buyer’s goals and behaviors change throughout the purchase cycle, even among the same target market. Consumers’ needs and behaviors are different when they’re not in the market to buy, when they become engaged in buying and when they become customers. Rosalia Cefalu of HubSpot believes different employees are best suited for communicating with customers in different stages of the buying cycle. When you include employees outside the marketing department, one-on-one engagement with your customers becomes more scalable. Once you identify departments and employees, establish goals for them and customize social feeds or open new social accounts to connect the right employees to the right customers. You can customize your social messages and divide social responses with these three consumer personas. In this stage of the buying cycle, you want to find consumers who are in the market to buy, but haven’t purchased from you. Here you’re looking for people using the right keywords, such as mentions of your company, competitors, industry or specific products and services. Create social media campaigns to grow fans and followers and monitor conversations to engage with those responding.
If your company has a public relations or corporate communications department, they may play a role looking for larger industry or corporate issues and identifying journalists or bloggers for media outreach. This stage is where you focus on keeping customers happy, resolving any issues they may have and further assisting them. Customer service representatives are ideal for providing what they may already do via the phone, email or online chat. Five Guys’ approach to social media begins with service and is driven by a process that empowers employees to connect with the right customers at the right time.
Employee involvement in social media has also made Five Guys’ content more personal, sincere and local. Individual Five Guys locations in the United States and around the world have their own social media accounts to communicate locally on promotions, new flavors or products and events that resonate with the community. Five Guys consumer-centric approach enables individual locations to uncover customer feedback, respond directly and make changes that improve the customer experience. Customer-centric social media produces satisfied customers who often become brand ambassadors, generating buzz and sharable content.
If your social media marketing is using a customer-focused (but still brand-first) model, it may be time to consider a customer-centric approach. A professor and researcher at Johns Hopkins University, Keith Quesenberry has nearly 20 years experience as an award winning advertising copywriter and creative director for Fortune 500 and startup clients. SA Business IndexThe South African Business Index (SABI), which is an independent national networking and business alliance organization, was formed in order to fill a significant gap identified in the networking and communication sector of the business market.
2012 is coming to a close and it is clear Social Media Marketing will matter even more in 2013. Look at the Coca-Cola’s of the world that that saw this coming from miles away and put big money and big teams on figuring out the best way to splash their brand all over the internet.
So, back to the original question, are you ready for 2013 and what is your presence online? The growth of social media marketing platforms has become a major part of building social signals that are very important in any SEO digital marketing campaign. Facebook contests and campaigns are powerful ways for brands to engage with customers in social. We provide customized social media management services by capitalizing on all of the Social Media Marketing tools available at our disposal. Leverage social networks to build affinity with your company, product, service, brand, or issue position. Engagement in the social networks for business requires an integrated approach; social networks do not operate on a stand-alone basis. To ensure consistent branding it is recommended that we collaborate with your website developer to implement revisions to your website that incorporate your SMM campaign.
Social networking sites have the capacity to reach a massive network that is exponentially expanding every second. Social Media Marketing bridges communication with online communities and generates more exposure for your brand. So, here are three simple ways that you can make social media work for you, allowing you to work smarter, not harder. The Internet is awash with industries that don’t have a clear mission statement, let alone something deeper that really lets their customers know what they stand for.
These four questions need to be answered immediately without having to ask when potential customers see your brand on social media.  Don’t be afraid to really come out and tell people what you’re about, to really define your company.
Once you do this, you can begin to build your fan base on people who think alike, sharing your company’s views, ideals and interests. You see the same thing with Apple, whose enemies aren’t only IBM or Samsung, but non-innovation.

Overall, you want to create a great experience for your customers so think like one.  When you do, you’ll be working smarter, not harder.
If you enjoyed this post, please consider sharing this article, leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. Directory Submission - We manually submit your site to search engine friendly directories online & you get permanent one-way links from them. The program thoroughly covers the core competencies required for businesses to generate revenue using social media. 800 million Facebook users, millions of tweets per day, Facebook would be the fourth largest country… By now you should know that social media is not only here to stay, it is a crucial part of any marketing strategy. So it’s not hard to understand why using social media’s power to amplify word-of-mouth marketing messages is a must for small businesses. The “if we build it they will come” mentality is ineffective and will leave you bewildered and coming up with mistaken ideas like “social media marketing just doesn’t work in my industry” or “there is no advantage of using social media in my market”. Yes, quite a few have jumped onto the social media bandwagon without understanding the need to utilize it effectively. Building a profile in the most followed social media platform is not going to cost you much. You can use the platform to interact with other users and increase brand awareness and gain higher visibility.
By making it easy for others to communicate with you, you can answer all queries and issues promptly.
Though at the onset it seems to be costless, the resources are to be paid to create the profile, update it and answer to the queries posted by clients, on regular basis. It is possible for the employees to leak out information through the media and if you don’t check the profiles several times, you could find out that some of your latest news have been pre-released, resulting in more negative press. This process is good and effective, but it puts channels, content and messages first and assumes the target audience’s needs are always the same.
Zambito has expressed this thinking in terms of B2B, but it applies to social media as well. For these reasons, it’s a good idea to make sure your prepurchase, purchase and postpurchase interaction with the consumer are different. Setting up a social care team enables you to generate customer engagement throughout the buying cycle to gain new customers, repeat purchases, loyalty and brand advocates. Or if you’re a B2B company, you could activate sales representatives to address the needs of leads. Automation could also play a role such as for scheduling follow-ups in a week or two to find out if customers are still happy. They’ve been able to boost engagement by connecting directly with individual customers instead of simply talking at their target audience with general brand messages. Connecting individual customers with front-line employees via social media has enabled Five Guys to be a more customer-centric company, which is a challenge with over 1,200 locations across the globe. Monitoring this type of feedback on a local level is much more efficient, making one-on-one engagement more scalable.
Identify which buying cycle categories your target audience goes through and which people in your organization are best suited to engage with each consumer persona. They started surfing the huge waves like Greg Knoll at Waimea, back when the rest of us weren’t even sure these waves existed. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online.
Perhaps you are unaware that the emergence of different social media channels offer internet marketers like you a wider marketing opportunities in building brand visibility over the web. On top of being a social butterfly, your wife Anne engages in volunteer work and is involved in several reputable charities. Having an online presence in social networks is like your wife Anne telling 2 friends in her volunteer organization about your new car gadget (because their husbands will definitely want one), who tell 2 friends, who tell 2 friends …… while at the same time Fred telling 2 friends on his sports teams about your new car gadget (because they are young guys with their first car), who tell 2 friends, who tell 2 friends …… while also at the same time Faith telling 2 friends about your cool new car gadget (because she knows their parents will want one), who tell 2 friends, who tell 2 friends and the parents are telling 2 friends who tell 2 friends…….Getting the picture? Sales of your last new product were down significantly in 2010 compared to new product releases in prior years. If you have a business, service, product, or brand – it is essential that you create an online social presence. We have effective methods for ensuring that your social media marketing goals are achieved.
At Inspire & Acquire the strategy developed for your Social Media Marketing campaign incorporates consistent integration with your current marketing efforts so that maximum benefit is realized and success achieved. If you do not yet have a website developer or are unhappy with your current website design and content, we can manage this part of the marketing project as well.
Nowadays, it is common for consumers to not directly visit the company’s website, but rather conduct their own research on the products and services with the use of social networking sites.
Your company must take advantage of SMO Services to make the brand more visible in the global market.
We take responsibility in promoting your website and business in different social networking sites.
They have a skeleton of an idea of who they are but without any flesh and substance, they quickly sink to the bottom of the internet ocean along with all of the other indistinguishable companies out there. An increase in links will help you improve your search engine rankings & will eventually increase the traffic to your site.
Students acquire real-world experience as they learn and develop a social media marketing plan for an actual business.
And small, local businesses in particular have a tremendous amount to gain on social media platforms.
However, social media has had slower adoption in local small businesses mainly due to lack of resources, hurdles with technical know-how, or uncertainties about effective usage or social media ROI.
Putting up a Facebook fan page and then waiting for users to appear is the same as making jewelry and then trying to sell it out of your front yard hoping that the right customer strolls by. Develop a social media marketing strategy and leverage the social media platforms to achieve your business goals.
Naturally, a few companies including Pepsi co found that this form of marketing remains effective only if the right market is targeted. This will help in building up brand loyalty and will only serve to increase your target audience. Start with the customer’s need and then build the social media process, content and resources around the customer. Then set up a process and training to connect the right customers with the right people at the right time to scale your engagement and improve your social media marketing results. What tactics do you use to make personal connections with your customers? Please share your thoughts in the comments below. Now it is possible for any brand to surf these waves if their leadership sees the importance and is willing to make the shift. How your website rank on the search engine can make a big impact regarding your customer and lead acquisition and conversion rate for your site.Social media marketing integrated with search engine optimization strategies is effective in building a website organic traffic. Your son Fred is a university student who is heavily involved in sports, and your teenage daughter Faith is on the quieter side and spends most of her time on her cell phone and the internet (sound familiar?!).

To promote your products you have attended trade shows and spent all of your advertising revenue on print ads in various car magazines. Social Media Marketing creates awareness of great content that is produced by the company responsible for designing your SMM campaign.
Social Media Marketing requires specific understanding and expertise in the social networking arena and a high level of knowledge and experience in research, measurement and analytics. We make sure that our client’s networking pages are constantly updated and diligently improved upon to always keep the targeted audience interested. Through our effective and reliable service, we are capable of delivering quality content to keep your image refreshing. Are you getting a lot of Facebook likes and thus traffic to your site?  Spend a little time there building up a report with your Facebook fans.  Perhaps Twitter? Through the convenience of web conference technology, this virtual format meets with a certified instructor in real time. The 2011 Social Media Marketing Industry Report showed that when using social media, small businesses are twice as likely to discover qualified leads over other business types.
I’ve also heard business owners say that they tried social media marketing and it was a waste of time. Unfortunately this is what many small businesses do and then they declare that social media marketing doesn’t work. In other words, a marketing blitz does not necessarily mean the same where social media marketing is concerned. Moreover, once you set the profile up and link it to your website, you can get the word out about your products, services, etc. Businesses are too busy running everything that they run to really learn and implement this new methodology.
There are different social media marketing trends that will definitely affect the way digital marketers will undertake their search engine optimization campaign to boost their lead generation process and website conversion rates this year.From the insights of digital marketing experts, here are some of the social media marketing trends that can impact the growth and success of your digital marketing and search engine optimization campaigns. You own your own business, Creative Car Gadgets, and employ 15 people and you are about to release a new product into the market. After the initial implementation period, some social networking sites can generate thousands of visits on any given day. The interactive classes, focused sessions, small class size and personal instruction create a worthwhile educational experience.
There has been lots of discussion regarding social media marketing, for the last couple of years.
Are you ready to embrace these trends to integrate them to your internet marketing structures?Investing in social media marketing – A need than a wantOnline marketers now view the value of social media marketing for their business on a different perspective. If you market your product the way you have in prior years, you will not reach your intended audience. Since we are going to get our business involved in social media, does that mean that we need to have accounts on all of the social networks? Engagement in social media gives you the opportunity to build authority in your field which leads to – sales. While some discuss means and ways by which these platforms, can be utilized effectively (FB, Twitter, etc.) the other segment is worried about the disadvantages to this form of marketing. If you’re not sure which brand to purchase, where do you look, reviews by your friends?
There is a significant explosion in the number of consumers who are using socials as a means of finding products and services that they need.
Also, when you develop a network of people with similar interests, you are engaging with individuals who support your product, service or brand, and who make good allies for promotion. It is worthwhile to talk about the Advantages and Disadvantages of Social Media Marketing and find out what how beneficial or how problematic these can be.
Since one year ago, there has been much more involvement and awareness of the need to develop a Social Media marketing strategy and put it into play.
It takes the monkey off the back off the brand and lets them concentrate on the big picture and new creative ideas, letting someone else punch all those keys. Because the type of people who purchased your products in the past (your targeted audience) are no longer reading car magazines. If you have a new service, product, or brand, internet marketing provides instant feedback from customers, sparing new brands repeated trial and error processes of either developing a product, or marketing an existing one. Initially most companies appoint someone in their staff, usually under 25 and cut them loose to dabble in posting. They are spending time reading about cars and new car gadgets online on websites, blogs, Facebook, Twitter, and they are watching YouTube videos. Done properly, the development of your company’s online social presence leads to improved search engine positioning and increases website traffic. The big guys got where they are by shifting dollars from traditional marketing to social media marketing. You need a terrific outsource and paid advertising dollars to make a huge impact and see ROI with this new way of marketing. Whenever your web page gains more likes and shares from the social media community, the wider your audience reach and influence becomes to your target customers.Integrating social media to your digital marketing campaign is thus crucial in order to attain your marketing goals. From becoming a mere luxurious means of marketing business online, social media marketing becomes an important pillar in SEO with the need of integrating it to digital marketing in an effort of making small to medium businesses at par and competitive with their competitors.The social advertising trend becoming indispensible in digital marketingDigital marketers are being lured towards social media advertising due to the trend in the shopping behavior of the consumers.
Social media surveys reveal that a big percentage of the consumers spend an average of 37 minutes a day on popular social media channels like Facebook and Twitter and 10% of the internet users are spent on social media sites.
Imagine the potential market gain that social media can offer to online marketers.In 2013, about 53% of digital marketers are already positioning their brand in the social media market and by 2014 social advertising investment will continue to grow.
This will help measure the potential effectiveness on the kind of social advertisement approach to use when engaging your target audience.Optimize the landing pages of your website by combining SEO and social media marketing strategies. Don’t underestimate the influence of social media buttons in making your landing pages more engaging to your website visitors.Image Centric content for social media marketing Social media users are becoming more engaged in sharing images and liking them. For an internet marketer this is a good opportunity to grow the social signals that will give their brand a better search rank. Image content can be very enticing among the social media users that offer a good online exposure of a brand. The image centric content has become one of the social media marketing trends embraced by Atlanta’s social media marketing companies that are likewise integrated to their search engine optimization campaigns under the principle that mages are known to boost a brand’s exposure to the search engine users.Social integration to email marketingEmail marketing is viewed by digital marketers as one of the pillars for a successful lead conversion. The widespread use of email marketing remains to be prevalent despite the latest trend in digital marketing and marketers are taking the initiative of integrating social media marketing to further strengthen their business lead conversions. By using social media, your leads will find it easier to make a buying decision if they see your brand within their friends’ social feeds. Social media marketers usually employ the process of updating their email marketing content in their social media status updates which effective in promoting brand marketing updates. Close XWant Social Media Today updates in your inbox?

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