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A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms.
In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%. Social Media is a a way of meaningfully interacting with people who are actively interested in, buying, writing, blogging and sharing information about products like yours. Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the social media block over the last decade.
For small or new businesses venturing into social media marketing for the first time, focusing on the fundamentals is key.
Demographics are important, but key insights into the what type of person they are, their likes and dislikes, etc., will give you stronger direction later for creating engaging content. Putting pen to paper and defining the more obvious characteristics of your audience is the best place to start. To further define the demographics, ask yourself the following questions, thinking of the customers that currently drive most of your business today.
I’ve found that many small business owners can get lost in the idea of psychographically defining their typical consumer. Our original example of an HVAC repair company may consider business owners as aspirational customers because they would like to do more commercial business, which is more lucrative than residential. If you get stumped at any of the above steps, take a look at one of your competitors that performs well.
One of my favorite infographics of all time, puts a purr-fectly matched personality to each social network (pun intended). Fast-moving consumer goods will perform better on Facebook than luxury goods because the user base skews younger. Pinterest is the place to be for food and drink related products or content, as well as family or parenting content. Instagram’s audience is primarily female (with projections to even out by 2016) and between the ages of 18 and 44.
Coming up in my next column, we’ll review beginners’ steps to starting up your content strategy, best practices, and how to stay organized! Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Alison Zeringue is Partner Accounts Team Manager at Search Influence, a national online marketing firm dedicated to helping small and medium-sized businesses compete online.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Find out by taking our social media personality test: all you have to do is go through the groups below, and choose the letter in the group with the statement that applies the most to you. You tend to be the “documenter” in your friend group or family circle; you’re the one who takes the photos and documents special events.
This entry was posted in Media, Social Media and tagged facebook, instagram, linkedin, personality quiz, pinterest, quiz, Social Media, social media network, social media networking, twitter, which social media site are you. It was a fabulous effort and the results, which will be a benefit to us for quite some time, were outstanding. After the disappearance of former FSU student Ryan Uhre, both family and friends used Social Media to get some answers. People often have to convince co-workers, bosses, management boards, or investors of why they should work with a social media firm or social media company, and how important social media is to their company.
3.  Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or PPC.
5.  21% of marketers say that social media has become more important to their company over the past 6 months. 7.  Companies that generate more than 1,000 Facebook likes also get close to 1,400 website visits daily.


13.  59% of Twitter users have visited B2B tech brand sites, compared to only 40% fof average internet users.
14.  25% of consumers who complain about products on Facebook or Twitter expect a response within an hour. 16.  23% of marketers are investing in blogging and social media this year—a 9% annual increase. TestimonialsFuel has been an awesome addition to our social media team and has provided us with great insight and fresh ideas in the field. Post Community Guidelines: Community Guidelines are a critical element to any good crisis communication plan. Document your FAQs: Every brand or company has pain points or frequently asked questions that they get on their social. Some of the findings seem in line with what you would probably guess, but others were surprising. And in a strange twist, despite being somewhat economically disadvantaged, 72% of adults with annual household incomes below $30,000 use social networks, more than those with higher wages. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. There are more platforms to learn, more features to leverage, and larger audiences to engage. The great news is, these don’t take a rocket scientist (or professional marketer) to create! This is the key step to crafting appropriate content for your social media marketing, blogging strategy, and even your traditional marketing efforts. If they are already doing any social media marketing, review their content and strategy to look for clues as to whom they believe their target customer really is.
Once you’ve outlined your demo and psychographics, you might realize you have several target customers.
Clothing, accessories and entertainment-related brands find Instagram attractive for this reason. Alison’s focus is on white label online marketing products for publishers and media partners serving SMBs. Out of the hundreds out there – and growing – which is the one that speaks to you? You believe your speech represents you, so you prefer professional dialogue over colloquial. You would rather learn how the celebrity got where they are today and find out what their experiences are. You have aspirations and are most likely a future-thinker, which can also make you prone to anxiety and worry. You managed to draw important attention to the book and David, and in the process, created terrific opportunities for us to tell the company's success story. The college offers social media classes at the graduate and undergraduate level through the School of Communication and the iSchool. Scott not only truly understands social media engagement, but he’s one of Kred’s top influencers. You want to make sure that your audience clearly knows and understands the rules for your social media platform. If you’re a food brand it is likely questions about your ingredients, if you are a medical facility maybe it is about insurance. Make sure you have the right steps in place to handle any and all issues that might come your way. A distant second was LinkedIn with 20%, with Twitter coming in third at 16%, and Tumblr falling dead last at 6%.
Leave your social media to us, we will make sure you are not missing out on business opportunities that are live and responding to you, leaving you to focus on the things you are needed for. You might not use this target market in your immediate marketing strategy, but defining it is the first step to achieving your goals!


You’re a natural recorder, apt at taking notes and keeping records of things, whether it’s creating to-do lists or grocery lists to food diaries and travel itineraries. You want to “belong.” You crave the comfort of the majority, and you love being where the action is.
The college is also host to a range of interdisciplinary social media research and the Social Media Lab.
Warren Allen sat down with Rahman Johnson of WTCX Tallahassee to discuss the impact of social media on the ongoing case. Then I met Scott Levy from Fuel Online and he opened up a whole new Twitterverse to me!  He has taught me so much about Twitter and Facebook and the power they have in my career.
Whether it’s an unruly customer or an internet troll, this kind of community management just isn’t fun.
That way, if you ever have someone violating them, you can go back and reference those guidelines and make a plan of action moving forward. Despite having more distractions, people living in cities have the most social media activity, at 70% of the population.
This will help you (or whomever helps with your creative) relate to them and craft effective content. Needless to say, regardless of the social media platform, you’ve either updated it or heard about it.
You’re likely to be a man – LinkedIn has the only user group with more males than females (57% to 43%). BURGAY, Senior Vice President of Corporate Communications, John Hancock Financial Services, Inc.
Harlow is a former newspaper journalist and blogger with 10 years of experience reporting from the United States and Latin America. It’s not just the visibility and branding but the incredible data, crowdsourcing, customer service opportunities, and relationship building. His knowledge of social and his ability to help us take our social strategy to the next level has been exceptional. You’re also likely to be wealthy – LinkedIn users have the highest average income out of other social networks ($89,000).
Social media companies & firms know this, but here are some in-depth and interesting social media stats that might help you convince whoever you may need to. You’re a dreamer, but you’re focused on one or two specific goals rather than a handful of aspirations. Self-expression is freeing to you, and is crucial for you to maintain balance in your life. You tend to get tunnel vision at times, but as long as your Facebook-loving friends remind you to stop and smell the roses then you are able to keep a balance.
You are an early adapter, one who is ahead of the curve and is in the first group to jump on hot trends.
You tend to have a wealth of cultural knowledge, as you can be characterized as a pop culture and news junkie. You tend to be an “over-sharer” and have stalking tendencies, though you’ll never admit it.
His advice I found helpful and we brainstormed together on Twitter and helped with my Facebook presence as well. You have awareness of the world around you as well as the latest gossip, and you love to be in the loop. We look forward to a long term relationship with his Firm.Director of MarketingStephanie R.
Work-wise, you may be a bit of a procrastinator, but you’re good at keeping the mood light and moving projects along.



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