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Selon ABI Research, 197 millions de smartphones ont ete ecoules au 1er trimestre 2013, soit une progression sur un an de 38%.
Sur les 405 millions de telephones mobiles vendus dans le monde au cour du premier trimestre 2013, 197 millions sont des smartphones. Une hausse essentiellement tiree par Samsung qui, selon les estimations, aurait vendu pas moins de 70 millions d’unites sur la periode. Le reste du marche est partage entre Nokia avec moins de 70 millions de terminaux et a peine 6,1 millions de smartphones, LG avec 10,3 millions de smartphones et plus de 16 millions de telephones au total, BlackBerry avec 6 millions de ventes (dont 1 million de Z10), et HTC qui ne cesse de reculer, de 37% cette fois, avec 4,8 millions d’unites. Les constructeurs chinois Huawei et ZTE, pourtant dans les 5 premiers vendeurs habituellement, ne sont pas evoques dans la communication du cabinet d’etudes.
Subscribe to receive periodic updates about new posts by email, or follow us via Twitter or RSS. You'll get the best content from The B2B Marketing Mentor and leading insights on B2B marketing from around the web—delivered straight to your inbox. Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. Here, we examine how we planned and executed our virtual event to illustrate why companies should consider hosting their own, and offer advice on how to drive the maximum amount of registrants and attendees to make a virtual event a real success. Additionally, since virtual events tend to generate higher attendance rates than in-person conferences, they can generate more leads, sales and press coverage and result in a higher ROI. Virtual events also provide organizations with detailed metrics on integral aspects of customer behavior, such as what content they viewed most and how long they engaged with it, which helps improve behavioral lead scoring and increases the chance of future sales. Once you’ve decided to participate in or host a virtual event, there are many logistical items to consider during the planning phase. For example, will you require a cheaper self-service platform that allows you to create, design and product the event yourself, or do you prefer a more expensive full-service option that takes care of everything for you?
You should also consider costs for content creation, creative services, prizes and giveaways, and other promotions such as social media paid advertising and pay-per-click advertising. You should also be thoughtful about how you label the various areas within your virtual event. If you need to privately answer a question posted in the group chat box, explain that you will contact the person privately and move the discussion off your public chat so you’re not interfering with the conversations of other attendees.
You can also set up your virtual event so that attendees who complete all of the required actions can be entered to win a prize. The most important part of hosting a virtual event, whether you’re sponsoring or hosting it, is your content. With many virtual event platforms, you can set your introduction video to autoplay, which means visitors are exposed to your message immediately upon arrival at the event. Many virtual event attendees will likely just be learning about your company, so you should have a fair amount of thought leadership on industry trends and best practices in order to position your company as an expert in your field. Our event last year consisted of a keynote presentation, three additional presentations attendees could choose to watch, and a final keynote presentation. Getting people to attend your virtual event, visit your booths, and attend your sessions is difficult without having a well thought out promotional plan. Another great technique, and one that we have done many times at Marketo, is to take your presentation materials and extend the value further by creating an eBook out of the content.


You should also use the booth manager section of your virtual event platform to download the list of people who interacted with your booth and collect any virtual business cards contributed by attendees. Once you’ve classified these leads, use lead scoring to identify their sales-readiness, then create lead nurturing campaigns to stay engaged with them and move them down through your funnel. Virtual events can be a cost-effective and highly efficient way to market your organization and engage with your audience from the comfort of your own office. Software Advice is the leading provider of detailed reviews, comparisons, and research for software buyers. This example is created using ConceptDraw PRO diagramming and vector drawing software enhanced with Social Media Response solution from ConceptDraw Solution Park. This example is created with ConceptDraw MINDMAP mind mapping software enhanced with Social Media Response solution from ConceptDraw Solution Park. Usage of them is covered by Creative Commons “Attribution Non-Commercial No Derivatives” License. They’re a great way to reach and engage with thousands of participants around the world without accruing steep costs for travel, venue rental, extra staff, etc. When you combine these benefits with the low cost barrier to entry, it’s easy to see why virtual events can be an easy, effective, budget-friendly win for your business. Just like a physical event, virtual events require careful team coordination, creative input and resource planning in order to succeed. All of these components should be decided upon well ahead of time and factored into your budget. There are many technology platforms on the market you can use to host a virtual event, including ON24, InXpo and InterCall. This person will be responsible for ensuring things run smoothly on the day of the event and assigning additional staff to engage with attendees. The default setting for tabs in pre-created virtual event templates may not be right for your company, so be sure to categorize your content in a way that makes sense for both attendees and in the context of the experience you want to provide. You can promote content both in your booths and in the live sessions you choose to feature. The key to a compelling video message is to keep it short and to the point so as not to overwhelm or bore attendees.
You should also provide case studies and customer testimonials to those attendees that are already familiar with your company and are perhaps considering making a purchase.
Treat your virtual event as you would any large event and include email and social media channels as part of your promotional plan.
After your virtual event has concluded, make sure all content featured during it is available for people to view. The next step is to classify these leads so you can plan how you’re going to approach them.
With careful planning and a well-organized team, they can be a highly successful addition to your event marketing mix. The purpose of this article is not to give you an MBA level schooling on content marketing.
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These touch points provide a way to keep attendees engaged and informed about the product or services your company offers, which increases the likelihood of converting them into customers. Costs can also vary widely depending on the capabilities of the technology platform you use to host the event.
To find the best option, determine the features and functions you will require and submit a request for proposal (RFP) to several vendors, then compare the bids to select the one that best meets your needs. The key here is to have content available for all attendees, no matter what stage of the buying cycle they might be in.
Each booth, and the exhibit hall as a whole, has a resource center where you can add eBooks, videos, case studies, etc.
If you had a presentation, include it in your website’s resource center, promote it through your social media channels and send out a link to it in a follow-up email campaign.
Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing.
The event was one of the largest virtual events in ON24 history, with more than 10,000 registrants and almost 3,500 attendees. Use the chat box to welcome visitors with a personal message, answer questions, direct people to an appropriate piece of content based upon their interests or needs or connect them with a sales rep.
From top to bottom-of-funnel, make sure you have it all, and that attendees can both locate and interact with it this content easily.
Featuring a video with a quick pitch or that highlights the main takeaways from the event may be all you need to get somebody engaged. You are going to hear people argue if content marketing is king, queen or even gasoline for the fire. Traditional discounted cash flow investment analysis will only accept an investment if the returns on the project exceed the hurdle cost of capital rate. Some may argue that relevance, not context is what matters most.I am going to tell you right now that you need to stop worrying about if content is king, queen, or joker. However, this template will still provide you a good solid start in planning, organizing and getting a grip on your content marketing planning starting with your blog content.
We will be rolling out more educational blog articles, tools, podcasts, resources and training on this topic over the coming months.
Of course relevance, context, inspiration and quality matter when it comes to content marketing.Content marketing is a requirement, not an option in 2014.
Content marketing is not some fancy shiny object invented by Facebook, or the social media gurus, gods, rockstars or anything in between. You are going to connect with your audience by inspiring them, helping them, educating and empowering them.
Many business leaders don’t know where to start when it comes to inspiring their audiences as they don’t know them!They don’t know what to say, when they are going to say it or how they are going to say it in the first place.
They’re leaving out the most important part and the glue that is going to make their customers stick around for longer than a few seconds or minutes.



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