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Click here to view the full social media marketing ROI infographic, developed by MDG Advertising. 55% will increase their budgets for social recruiting and 30% for referrals, while only 16% will spend more on job boards.
Survey respondents continue to rank referrals as the most highly rated source for candidate quality. Jobvite Index data confirms this quality assessment: 1 in 10 referral candidates are hired compared to 1 in 100 general applicants. 64% of surveyed companies use at least two networks in their recruiting efforts, and 40% use three or more.
The Jobvite Index found that over the last six months 73% of all social hires came from LinkedIn, 20% from Facebook and 7% from Twitter. However, 43% of social referral hires on Jobvite came from Facebook; LinkedIn generated 41% and Twitter produced 16%. LinkedIn users received 52% of all social job referrals, while Facebook and Twitter each received 24%. Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. Such an interesting infographic!this proves how Social Media is increasingly becoming popular in today’s world. Connect with 180.000 recruitersBecome a member of the LinkedIn group 'Recruitment Consultants and Staffing Professionals'. Recruitment via LinkedIn is a practical guide for Recruiters, HR Professionals and Employer Branding Specialists. NederlandsNederlandstalige artikelen, gericht op recruiters in Benelux, verschijnen op het blog Recruiting Roundtable Nederland. A new version of Google’s human rater handbook hit the web and Google’s Premiere Engineer Matt Cutts insists these rating will not directly affect search engine results. Facebook assures users that Instagram will continue to serve its community, which might indicate that they will take a hands-off approach. Coming to you from the Land of 10,000 Lakes we can tell Fall is upon us with crisper morning air and leaves starting to change colors. Because of their substantial budget, we often look to large corporations for excellent examples of search and social campaigns. For Celebrities and politicians on Twitter often times with millions of followers, typically more than 30% are fake.
Marketers understand that to squeeze every opportunity possible from their content and social media marketing campaigns, they need to embrace mobile.
Pinterest beat Yahoo as a driver of organic traffic referrals, making it the 4th largest source of organic traffic worldwide.


Time to Weigh In: What is your prediction on whether or not Facebook will begin making changes to Instagrams infrastructure, integration, and functionality? About Ashley ZeckmanAshley Zeckman is the Director of Agency Marketing for TopRank Online Marketing. Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom. The number of channels available to recruiters to source candidates has grown rapidly in recent years–namely those offered by social-media based recruiting. Software Advice’s data indicate that, despite the explosion of niche careers sites and social media-enabled applicant tracking systems, the top three most used channels continue to be the old stand-bys: employee referrals, traditional job boards, and company careers pages. But despite these three channels being the most used, social-media based recruiting should not be discounted as a sourcing channel. Furthermore, when recruiters were asked to rank which channels delivered the best quality of candidates, social media ranked second, outstripping traditional job boards and company careers pages.
If social media’s dominance in the quality and quantity of hires doesn’t convince you of its staying power, almost 50 percent of respondents claimed they planned on increasing their investment in social media recruiting in 2013.  Social, it seems, is here to stay. Compliments of the season to you all and I believe you are having a great holiday as I am trying to do here. In simple terms, Social Recruiting is the effective use of Social Media & Social Networks by employers to attract, source, engage with and hire candidates. Why would anyone bother about changes happening in the social media world when we are talking about social recruiting here. Looking back at 2012, we have considered a few useful post on social recruiting and you can still check all of the posts here (if you missed them). Segun Akiode is a human resources professional with HR related experience covering talent acquisition, HR consulting and HR generalist. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This infographic helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. It seems there is lot of potential in Social Media area where one can prove their ability to gain maximum ROI. Whether you are noticing Falls arrival, or still enjoying summer, it’s definitely time to turn our attention to the upcoming Holiday Season.
Facebook and Twitter have both recently announced plans to further enhance the targeting abilities of social advertising. We respect your privacy.NameThis field is for validation purposes and should be left unchanged.
In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency.


We respect your privacy.PhoneThis field is for validation purposes and should be left unchanged. Software Advice, a firm that helps HR professionals research new recruiting software purchases, in partnership with iCIMS, conducted a survey to determine which channels deliver the most, and best, candidates. In fact, when recruiters were asked which channels delivered the greatest quantity of candidates, social media was ranked third. It is a relatively new concept which HR professionals in most parts of the world are using to support their recruitment efforts.
From Facebook buying Instagram to the Twitter and LinkedIn break-up, we have seen many updates and changes to the social media world that we never saw coming. That’s the question being asked as more and more businesses are investing in increasing amounts of social media recruiting.  With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.
I think it’s interesting to see that so many companies are starting to lean toward the online, social networking approach for hiring purposes. Check out this post for great reminders and new ideas for what can help push companies into the black. Social Media Examiner rounded up 10 awesome examples of small businesses that rocked in social.
A new tool called Fakers will show you how many of your followers are fake or ‘inactive’ and how many are good. Her background includes expertise in everything from content marketing strategy to branding, account management and social media. According to the 183 survey participants, it seems traditional sourcing techniques are still the most used sourcing channels in the recruiting profession, but social media is on the rise. I must add that Social Recruiting is not a completely new idea in the global HR space but in Nigeria it may be NEW! Plus, the data proves just how many people are getting hired because of Facebook, Twitter, LinkedIn, etc. Find those examples and learn more about the businesses that deployed them by reading the post.
While Twitter plans to increase search specificity to allow for greater targeting based on what users are Tweeting.
It analyzes the mobile path to purchase for the travel, restaurant, and auto industries, while providing insights on successful strategies and considerations to increase conversions.
Read on to learn more the new possibilities and challenges presented by increased targeting.



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