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Fast Company recently asked some of social media’s most savvy users what their best practices are when trying to manage it all. About Marti TarmichaelAn avid marketer since 6 years old when she sold fruit from her backyard curbside, Marti loves to help find solutions for brands both internal and external of their organization. This entry was posted in Marketing Communications and tagged fast company, Marketing, rule of engagement, social, social media by Marti Tarmichael. It has been almost a decade since Congress passed the Sarbanes-Oxley Act in the wake of the Enron, Tyco and WorldCom scandals, seeking to put in place a variety of measures to protect investors and address standards of behavior.
In this second-part of a two-part series, James Hyatt surveys some of the approaches toward social media challenges being pursued by government, corporations and a wide variety of business professionals.  The first part of the series is available here.
While businesses sort out their social media policies, many federal agencies are wading in to referee the online world. As might be expected, the social media commotion has prompted a wave of products and services intended to help businesses cope with the challenges – much like the trend I chronicled five years ago in the wake of Sarbanes-Oxley.
And Cisco introduced a “rich media capture platform that supports the recording, playback, live streaming and storage of media, including audio and video” to capture, preserve and mine conversations for business intelligence.
For $9.95 a month, another of the company’s products, MyPrivacy, will remove personal information from the web, monitor the Internet, and create a “do not track” list for you at over 100 online networks. TextGuard provides a service to let businesses record telephone conversations and voicemails on company mobile devices; financial regulators increasingly are requiring that companies keep a record of such communications. And companies with a long history of document storage and research services are expanding into the wired world. Washington Post managing editor Raju Narisetti in October reminded newsroom employees not to use social media accounts to “answer critics and speak on behalf of the Post.” The reminder came after a staffer apparently fired back at critics of a piece the paper had published. Many major media organizations have revised and reissued their ethical codes to address the concerns.
For example, Reuters’ guidelines on “Reporting from the Internet” stress that “discovering information publicly available on the web is fair game. National Public Radio in October reminded news staff members that “NPR journalists may not participate in marches and rallies involving causes or issues that NPR covers,” and pointedly noted the restriction included the Jon Stewart and Stephen Colbert rallies in Washington. Doctors have their own social media issues; some have abandoned use of Facebook and other venues, deciding the risks of give-and-take with and about patients is too great a threat to privacy.
And medical students can be just as thoughtless as other students in their social media use. In New York, the question was whether a lawyer could access a public website.  The committee said okay, so long as the profile is generally available and the lawyer doesn’t “friend” the other party. Currently, there are challenges to trial decisions because a juror tweeted during the trial, and debates over letting reporters tweet from the courtroom (some states permit it, federal courts generally oppose). The sports business presents a particularly curious set of ethical issues over social media.
Networks, which pay huge sums for exclusive rights to broadcast sporting events, are finding it hard to keep control over the broadcasting of live sporting events. Sports broadaster ESPN last year temporarily suspended popular “Sports Guy” columnist Bill Simmons for criticizing an ESPN radio station partner on Twitter.
James Hyatt, a retired reporter and editor for The Wall Street Journal, has been writing about business ethics and social responsibility issues since 2005. We all must all do our own part to insure that the Era of Social Media is never referred to as the Age of Irresponsibility.
Without lots of forethought, Social Media will surely make some of the same mistakes that companies made before Human Resources grew into what it is today. So, it is really hard (ie not a mature state of the market) to know when you are on a wrong footing. Social media is the modern and future form of communicaiton in an ever changing environment. 30 years ago your source of information were: News"media"or Public Broadcast Chanel in emergencies, news papers, magazines,or word of mouth. It is however a good way for a business to promote themselves and to get people talking about the company and the products they offer. Peak 10 provides reliable, tailored data center and network services, cloud and managed services.
In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things.
This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security.
Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.May. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.May. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devices via Ext JS constructed components like Grids, Charts, and Widgets.


Key factors to improving both development speed and security despite these new challenges include new levels of collaboration and communication across formerly disparate teams -- from those who design, to coders, to testers, and on to continuous monitoring throughout operations.
The challenge arises when EAs consider the context of the customer journey in the overall architecture as well as the architectural elements that make up each customer journey.
Listed below are some new do’s that you should follow when it comes to your social media marketing so you’d be able to achieve your goals in no time. When your audience knows when you’re going to post your content, they’ll go back to your site and wait for your next awesome piece of content. That said, you’d want to monitor your channels and take out those spammy comments or inappropriate remarks. Monitoring your channels will also help you find some comments and questions posted by your prospective clients. When you’re there monitoring, you can make an instant reply and begin a real-time conversation with them.
It simply means that your content must provide value to your audience by sharing content that’s information and educational. A good social media marketer will always test the best time to post content in a social media channel.
As you survey the activities on your social channel, you can generate useful pieces of information that may increase engagements and schedule your post during optimal times. You can do so by using Google Analytics and check out your demographics, location and so on and so forth. Traditionally, marketers have used a variety of media to promote their product, such as advertisement, special events, endorsements, and newspapers. Thanks to the Internet, social media channels have centrality and reach; businesses can now accomplish all of these promotions efforts more efficiently, saving time and money. If your business isna€™t using social media-as-promotion, I strongly suggest you look into it.
Social media is a public forum where people don’t hesitate to voice their opinion… for better or worse.
Your social media pages are one of the few arenas where you can publicly engage in conversation with your customers. As the human face representing your company, it’s your responsibility to be honest with your customers too. Social media is a dynamic place, and because of that, the way that people engage with content is constantly changing. When it comes to your social media marketing, sometimes it can be hard to measure your successes. Most major social media platforms come with their own versions of built-in analytics, but in my opinion they’re most effective when combined with an additional analytic tool. Promote your business, showcase your art, set up an online shop or just test out new ideas. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. They took the most useful 36 answers and compiled them to create this colorful, fun infographic. The answers are all in the format of bite-sized chunks of information that you might find useful as you continue to fine-tune your own social media plan. Marti has 10 years of combined Branded Merchandise experience and also moonlights as our Social Media Director.
Failing to obtain the “chain of command’s approval, well that’s not good – plain and simple,” the DOD says. Xerox Litigation Services, which hosts more than two billion pages of data for 20,000 clients, last year added its “E-mail Analytics” service to help aid investigations and help companies respond to requests in legal cases. In Pennsylvania, an attorney wondered whether a third party could “friend” a witness.  The committee said no, calling such a step deception by not revealing the purpose to obtain information for use in a lawsuit. A North Carolina judge was reprimanded for “friending” defense counsel and discussing a pending case with the judge (considered improper ex-parte communications).  And many states are instructing jurors against using social media while hearing cases. ESPN earlier had issued a policy prohibiting reporters and writers from discussing sports on social-networking sites.
All of the above really needed to be shared in one place and you succeeded in doing that, here. I do not feel that social media is a viable source of information on a company or a person. Used the right way socially, it can be a positive impact on peoples lives, as long as the user is using it in a positive manner.
She is self-taught in most of her subjects due to her strong motivation to learn new things.
While this is the best portfolio for them to invest on, they need to periodically step back and evaluate the end objectives. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process control, homeland security, energy and finance.May. Everything from stop lights to sprinkler systems to building infrastructures will run efficiently and sustainably.May. The result is security being integrated into software design, even as the pressure builds to bring more apps to market faster. You want your social media accounts to be as professional as possible as they reflect what your brand is.


Just because you share your content on your social media accounts doesn’t mean that you’ll increase your CTR. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. The 4 Pa€™s are widely used to define a companya€™s "marketing mix," a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.
They also try to incentivize would-be purchasers with discounts, free items, or a contest to increase the sales of a given product. They can control company messaging by effectively interacting with and quickly responding to the needs of their consumer base. Starting a job knowing that you’re about to be the voice of a company with over 3 million social media followers, is enough to kick those nerves into overdrive. Sure, I had some social media experience under my belt, but creating tailored social content for a big international company?
One of the best ways to show your audience that you’re listening is to be quick with your response. Regardless of their rudeness, do your best to keep your cool and always reply in a kind and professional manner. Like one big global hangout, platforms Twitter, Instagram and Facebook are all about contributing your thoughts to the trending topics of the day.
Unlike tangible outcomes like the number of sales you have in a given week, your success on social media largely depends on your own personal goals that you set for your biz. WIX made it so easy, even someone battling a chronic illness (that has brain fog as one of the symptoms) could do it. Wix is a website builder thathas everything you need to build a fully-personalized, high-quality free website. Derse of the Medical College of Wisconsin, in a recent AMA Ethics Forum column, writes “an online consultation using social networks can go wrong in myriad ways. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. As I look back at my own experiences as a customer to my multiple 'digitally enabled' service providers I realize that there is a lot of ground to be covered in terms of meeting customer expectations even with their present digital arsenal. Clearly, enterprises should focus their digital efforts on such journeys, as they represent customer interactions over time. The three basic objectives of promotion are to 1) present information to consumers as well as others, 2) increase demand for a product (or service), 3) differentiate a product.A? If managed properly, companies can use social media to accomplish all three objectives more efficiently and less expensively than any other means available.
Also, given the proliferation of marketing automation software businesses can analyze social media campaigns to figure out whata€™s working and what isna€™t, and adjust their promotions efforts accordingly.
I try to keep this in mind with every post and online response that I give – a little tasteful humor and compassion can go a long way.
Most social media channels provide you with key analytics about who the biggest demographic on your page is – use this intel to fine-tune your speech in a tone that not only stays true to your brand, but will also resonate best with your crowd. We jotted down some of our favourite tools to help measure your marketing success in a previous blog post. Originally from Toronto, she likes to mess with her coworkers by using Canadian spelling in her online posts.
What looks everyday and mundane to most, is seen in a totally different light by this creative maven who is happy to share her discoveries.
By Liz McMillanThe increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future.
Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework.
The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. But making customer journeys the centerpiece of the enterprise architecture, however, leaves more questions than answers. Looking back a year later, I’m proud to say that not only did I survive, I learned some important lessons about social media along the way. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Owning up to issues and offering genuine answers can build your trust and credibility as a brand.
How do you extract that "magic essence" from your data without falling into the common pitfalls?
The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data.



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Comments to «Social media rules for tweens»

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  2. 19.11.2013 at 14:19:49

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