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Brajeshwar believes in simplicity, pushes the envelop and envisions the betterment of usable and practical solutions. In an era of increasing competition, a good company can become great mostly on the basis of their promotional campaigns and by building customer loyalty. Visionary brands need to realize that social media is about sending meaningful messages and building relationships. People who can delineate the company’s vision clearly should blog, manage discussion forums and play the role of virtual ambassadors. Keeping pace with responses to a post or a product is difficult with so many different channels, but it is of great consequence.
Some tools used for such social media monitoring and analysis are uberVU, Flinchline (a Dutch tool with international focus), Meltwater Buzz, Radian6, Argyle Social and Social Mention.
It's a good idea to be on those four big networks as that's where most social media users convine, but it's more important to focus on where your key community is. It's not a bad idea to try and be in a lot of places, but just make sure that you're focused on where you r actual customers are. Regardless of whether you’re new to the world of social media management or an experienced online community manager, you know that social media management is far from an easy job.
Being a great social media manager often means lots of effort and longer hours than you had expected. Twitter is one of the most commonly used social media platforms, whether you’re a B2B or B2C business. If you’d like to learn more about how we can help you solve your social media management challenges, contact us.
This free guide will show you how to optimize your Twitter profile, find the best time to tweet, connect with influencers and identify prospects for your startup or growing business.
Viviana Gallant: In previous roles at Innovate Burlington and Scotiabank, Viviana developed an expert understanding of social media platforms and gained a wealth of experience consulting for startups and small businesses across Southwestern Ontario. It’s something that I came up with whilst thinking through a time line for a client and reviewing some of my notes for STRASM. The thing that I like about this time line is that it gives a nod to the prep required before launching a campaign, including an analysis of the target audience, where they currently hang out on the web and how they talk to each other.
In the hectic real world, unfortunately, sometimes these kind of finer details can be missed out as organisations adopt an SOS strategy (sending out stuff), before properly plotting out their audience and their engagement plan. Though you are likely to find some travel, lifestyle and other high jinks along the way too.
To see what's taken my interest in the digital, marketing and social world visit my other blog, What Joanna Saw.
The movement to quit Facebook on May 31 received about 36,000 fans.  Dunkin Donuts Free Donut Day, received over 90,000 fans.
We are living in a Golden Age of Television and I am not ashamed to say that I watch at least 20 hours a week. Additionally, that could usher in a whole new era of TV personalization if flawless integration with Android worked well. Joseph Thornley did a quick google trends query to see how people are searching for terms I’m interested in on the web.


Also interesting is that Social Media has caught up with Social Networking in terms of search volume.
IMPLICATION – Social has to be one of the key pieces integrated into a comprehensive communications strategy. Anyone working on the internet should always be prepared for this question …What is Web 3.0? Hopefully Twitter’s Follow Bug is Part of a Change To Allow Advertising for Followers.
Maybe we should all just pay celebrities to Tweet our stuff…Would be easier to measure the I in ROI for sure. I’ve always been a huge geek for Google Chrome, but never quite been able to explain to my Mom or Dad why they should get it.
I used to work for Allstate and would intensely study the competition and what they were doing. Brands realize that millions of people are spending hours on Facebook every month and they want a piece of that.   But who are the best types of people to engage on Facebook?  More importantly, if you’re buying ads on Facebook, who do you want to target?
This awesome widget from Forrester shows that Social websites are the domain of younger generations.  Older consumers are joining Facebook, but not at the scale of younger people. It is exactly this reason you should target your ads to older demographics.  Because there are fewer older people on Facebook, your message is more likely to show up on their news feed.
Sure, your brand’s Facebook application is pretty nice, but the first thing you see when you login to Facebook is the news feed.  This ability to get your brand’s message right next to baby photos and funny links is what makes engagement on Facebook so valuable. A simple example:   An older user with 50 friends will see your message more than a younger user with 500 friends. If you do so, the graphic above would be ALL green, and your precious fans won’t see any updates from their friends and family and could hide or unlike you. The information found on the Social Web can be genuinely interesting and quite informative when applied to a business.
If you enjoyed this post, consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader. Whilst the general prescriptions you make on this article are right, I do take some issues with your definitions of success. An awful lot of Social Media campaigns do a very good job of generating interest but fail to do anything with it which is a crime and potentially suicidal when you have bills to pay. In marketing, a little learning can be a dangerous thing but testing to learn from results is a great technique.
I don’t mean to pick holes because fundamentally what you say is correct I just have issues with viewing social media in isolation instead of part of the whole and I hope the information is useful to you and your readers. One thing that I do see neglected alot in Social Media Marketing is the ability of a marketer to adapt to a specific persona.
Discussions should be kept alive and running, as should regular updates about fresh developments. Even if a chewing gum is discussed intelligently on a blog, it is likely to become a brand.
What you hope to accomplish and how you plan to achieve it will help you set the parameters for the work that lies ahead.


It will help you stay organized and keep you on top of all the different channels you may be looking after. If not, HootSuite is a social media management system that allows users to preschedule posts, shorten links, and utilize basic analytics to see how well they’re doing. You’re likely following many great accounts that relate to your industry (at least you should be) that can provide you with great content.
It is one social media strategy, there will be many, including different variants of roughly the same strategy, but here is one of them.
This can be dangerous, in this day and age web users are more savvy and cynical than ever, rushing in like a bull in a china shop before thinking can, and most likely will, get you and your brand burned.
Companies can advertise, inform and describe their products all in a compact space and market themselves to a sundry consumer base.
More than individual websites, it is imperative that your presence be felt on these illustrious mediums.
Thankfully, there are some great tools and strategies out there – many of them free – which can help you out. When it comes to managing social media for a business, you need to create a detailed map and navigate your initiatives accordingly. Use a traditional calendar or an Excel spreadsheet to map out all the types of posts you want to make, on what channel, and when.
It will save you having to manually update your accounts at various times throughout the day, and can help you prepare for weekends and holidays when you still want to be active. Another great feature of TrendSpottr is that you can use Twitter list URLs to surface trends from a curated list of influencers or sources. Certain markets respond better to certain personas, which is a large part of how I market through social media as well.
Until more social media sites come up, make sure you keep updated information, advertisements, discussions, promotional offers and fan responses on these forums. Ideally, this will keep you posting regularly on all your social media platforms for all the targets in your strategy. There is a free and paid version depending on the amount you’re willing to allocate to the tool.
The next time you’re searching for new content on something in your industry, it will already be there and easy to find. It will provide you with all the relevant information that fits a defined category of keywords. Journalism is being re-invented in the world of social media, and every man has a story to tell. These clipping services will automatically email you content that fits your criteria so you’re always in the loop.



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