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When it comes to content creation, many people make this simple mistake: they add more visuals just for the sake of it. After all, everything your audience shares on social media will reflect back on themselves.
The text used to accompany the post is short yet effective: providing a hook for the article but letting the image become the compelling factor.
The most basic way to understand why visual content is so effective on social media is to consider that the brain processes visual information 60,000 times faster than text. Infographics take this concept to the next level, allowing brands to capture complex pieces of information and turn them into engaging social media posts. Notice how Charity World Vision have created a Pinterest board dedicated solely to its infographics. By following design guidelines to ensure your infographics are easily readable and visually engaging, this is a great opportunity to increase impact beyond what a single image could achieve. The best way to connect with your audience on a deeply authentic level is to show them that you’re human, no matter how successful you are. To execute this personal element in your visual social posts, add snaps of your CEO or management staff.
Not only does this boost interest around the book, it builds the authenticity of the brand. Another way to connect  people to the human aspect of your brand is to show behind the scenes shots of your workplace. This particular type of imagery is more suitable for Instagram and Facebook, which are often considered the more “social” mediums.
These images give the impression that the team are “real people” and even encourage fans to consider Jen as a friend. A throwback to those motivational posters in your school counselor’s office – a quote graphic is still very beloved, and highly sharable.
The three things to consider with a quote graphic are the quote, the font, and the imagery. Be sure to find an image that captures the spirit of the quote without competing with it for attention.
Branding your images is essential in order to build recognition on social media – a goal that should always be at the forefront of your visual content creation.
Also consider that generic images are rehashed over and over again, so creating unique content gives you a much steadier chance of becoming memorable. Take a look at how Amanda Fuller, creator of Kaleidoscope Blog, uses a simple yet original design over and over in her posts on Pinterest.
If you want to create images that impact your target audience always consider: what made them choose you over your competitors? In the Facebook examples below, you’ll find the distinctive VOSS Water bottle featured prominently as anchor branding. Charity Water understood how to engage its audience with this vibrant image of clean water and outreached hands. While you may not be providing clean water to those in need, you can still use this type of visual social media post to inspire your followers to feel good about you and themselves, also, for following you. An easy way to do this is to use a color picker tool to extract colors from your favourite images. Adding visual content to your social media strategy is a no-brainer, but using visual content that reaches your fans emotions and catches their eye is the smart marketer’s approach.

Whether you’re creating original content, sourcing photographs or shooting your own always consider how it will impact your audience. One More great post from Jeff, Thanks for the explanation with nice examples even I follow 3 types posts now I will implement all these techniques to promote my business.
So many social media options, so little time.  The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. However, as more and more people join the social media movement, it no longer takes just manpower and wit to win the attention of social media users.  What’s a entrepreneur, blogger, or content developer to do? When you have an established presence on Facebook with either Facebook Pages or Facebook Events (or both), you can turn to Facebook Ads to allow your messages to reach a broader audience. When you create your ads on Facebook Ad, the platform provides real-time suggested bids for its auction-based system. An important advantage of Facebook Ads over other social media advertising options is its user-friendly  manager tool.
LinkedIn Ads claims that advertisers can “connect with the world’s largest audience of active, influential professionals” by using DirectAds. The advertising management platform is similar to the one from Facebook, but unlike Facebook Ads, LinkedIn Ads does not provide graph tools and opts for simpler and faster delivery of stats (clicks, page impressions, etc.) through text. LinkedIn Ads stands out from other social media advertising options as the only platform that allows you to target ads by job function, job seniority, industry, and company size. This is a tool used by famous celebrities such as Kourtney Kardashian, Khloe Kardashian, and Snoop Dogg. MyLikes gained a lot of notoriety when it participated in the famous publicity stunt from Mafia Wars (developed by Zynga), in which the Mafia Wars team blew up an armored truck with the help of Snoop Dogg. Once you have established yourself or your organization as a reputable source in social media, it is a worthwhile investment to do smart advertising.
From forming informal study groups online, to finding digital mentors, heavy social media users (which you may view as the insatiably curious) get better grades, and when social media is brought into the classroom, that curiosity can be channelled. So don’t dismiss Twitter, Facebook et al as the route to the inconsequential, check this out from MastersinEducation, and view it as the doorway to collaborative studying and the entry to knowledge for those who wish to seek it. Michelle ArboreOwner at Savvy Social MediaIf you’re afraid of the numerous social media platforms, confused and overwhelmed, getting help to figure out how to use all these social media tools is your next step!! I’m going to walk you through you ten types of powerful visuals that are easy to create and can double your social media engagement.
Not only will it lead them to discredit your professionalism as a brand, but will deter them from wanting to share your post. As well as making your brand seem more credible, high quality and relevant images help establish your brand’s reputation and boost engagement. By using relevant and high quality stock photography, the band achieves a “wow factor” which immediately tempts the viewer to click through to the blog. You can’t blame them for wanting to look good, but you can choose the right images to make it possible. In terms of visual content, the psychological lesson here is that when people can see something for themselves, they’re more likely to trust the source – which develops its credibility.
By doing so, Buffer are able to immediately impress the viewer which intrigues them to read on.
When we’re scrolling through hundreds (and sometimes thousands) of posts, tweets and updates – images are simply easier to digest. If your business or brand doesn’t have a human face, people will find it hard to relate to.

In this example taken from fashion retailer Nastygal’s Instagram, the brand’s CEO Sophia Amoruso is seen at a book signing of her recent book #GIRLBOSS. This exclusive insight fosters a personal connection with your fans and strengthens their brand loyalty. Designer Jen Gotch does this well on her instagram account by regularly featuring quirky shots of team activities. In fact, quote graphics work on every social media platform, including Facebook, Twitter, Pinterest, and Instagram. The image should serve as a meditation space for the mind to go while its considering the quote. Whenever I see a pin from the Kaleidoscope Blog on my Pinterest feed, I know exactly who its from based on this unique calling card design. By choosing images based around it, you’ll be strengthening the foundations of brand loyalty. Propelled by brand values of purity, distinction, and social responsibility, VOSS Water visual social media posts always reinforce one (or more) of these ideals.
There’s a reason why, depending on the brand, beer ads show customers partying at the hottest club or lounging on the beach–that’s the desired experience. Whether you’re looking to compel or commiserate, colors play a huge role in human psychology.
Before you start designing, you should always set out to limit yourself to four main colors – this will help establish a theme or feeling for your designs and increase their impact.
Canva is launching new features to enable small businesses, bloggers and their teams to create more stunning graphics and boost their traffic.
Some are long-term and some are just beginning, but they are what make us connect as human beings. Jeff Bullas highly respectful professional network for all he is hart work and encouragement of social media network . Facebook Ads allows your message to turn into a trusted referral by including content from a user’s friends who are already affiliated with your products. You can tweak your ad’s price and reach based on its various targeting filters such as age, college level and location. To many people, it seems that everyone just uses them  for silly discussions and arguments. Social media can be a door to the vast riches of knowledge that the internet holds, so being active and involved in social media can have many benefits for students.
My company offers social media creation, management and coaching to solo entrepreneurs and small business owners. Smart content marketers create visual content that reach people’s emotions – content with real psychological impact. If you’re looking for original content, check out this handy article that lists and rates over 70 free stock photography websites. Consider a font that’s readable on smaller screens because a lot more people are viewing through mobile devices these days.
Segmentation is available by geography, job function and seniority, industry and company size, and gender and age.

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