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We understand that sometimes managing social media with all its requirements can sometimes feel a little overwhelming particularly if you have competing business demands and requirements. A well planned and managed social media marketing campaign will help you reach customers across multiple platforms in order to build brand recognition. We think outside the square and will help you translate social media marketing into significant growth and Return On Investment for your business, whilst building greater levels of awareness and customer engagement.
A few years back, those plugged into the tech world began to notice the steady rise of niche social platforms. Millennials are in a unique position where the older members of the generation remember the early days of the internet, and the younger ones had hardly joined Facebook before mobile took off. That model used to work perfectly, but when the world went mobile, a new emphasis on efficiency came out of the woodwork. Facebook has caught onto the trend to some extent as well by keeping of its acquisitions like Instagram and WhatsApp independent from the Facebook app and brand. Imagine talking to Grandma through Facebook, your close friends through a messaging service, some of your acquaintances through a photo stream, a few people through a hobby-based app, your boss through a workplace app… you get the picture. Big social media is going to continue to break down into manageable, immediately applicable chunks as users seek more specialized communities.
About UsNamed as one of the Valley's Most Admired Companies by Best Companies AZ, LaneTerralever is one of the region’s largest full-service marketing and advertising agencies, with over 120 employees and offices in Phoenix and Denver.
IDD had the pleasure of recently attending the Retail Banking and Marketing Conference in Charlottesville, VA. In the early days of commercializing the Internet as a way to connect with consumers, it may have been enough for brick and mortar companies to have a website as an online storefront. Automobile manufacturers are making it a priority to engage with customers through social media and that initiative is followed at the dealership level. Social media is used by anyone 18 – 65+ years of age, men and women, all household incomes, all population density, all education levels, and all races. Unlike a newspaper ad or billboard, most social media sites have analytics that measure the demographics, usage, reach, engagement, fan growth, and many more insights about your audience. Don’t be left behind trying to keep up with other dealerships that have cornered the market with local fans. Von Galt joined Cobalt in 2008 as an Account Advocate on the GM team and became a Social Media Analyst in 2011.

This will create richer customer relationships, and generate more sales leads through word of mouth advertising.
Sure enough, the trend followed through and we’re now seeing mobile micro-communities cropping up across the app stores. Today I’ll break down just what’s driving this decentralization of social and how it can be utilized.
The latter especially have little inhibition when it comes to choosing the networks they prefer.
This means that anything that can be used to further define an individual’s public image will probably be added to the arsenal. When it saw it’s following fall apart, it worked on changing it’s features and even launched a second app to emphasize different ones. Marketers who have previously focused on the giants should start looking at other mobile communities for their target demographics; it’s hyper-segmented groups already packaged and ready to go.
Organized by the Virginia Banking Association, members, sponsors, and guests enjoyed two days packed with knowledge and information about the digital shift in the marketing industry. Many car dealerships are adding social media as part of their marketing mix to engage with their customers and community. Understanding your analytics can narrow your focus to optimize campaigns and focus on the metrics that matter to your business. Using your business’ page to spam sales pitches on a daily basis is one sure fire way to alienate your followers and encourage them to unfollow. Although people use Facebook business pages to comment about their experiences, engage with content and get updates, they and their network do not want to be bombarded with requests for personal information (aka asked to submit leads). Website widget implementation is just one example of how businesses are making it even easier for customers to connect with their brand on social media.
These valid reasons are solid indicators to why you should be using social media to stay in front of your current and potential clients. Call it “the fresh eyes effect” – they aren’t burdened by preconceived notions of how social is supposed to work. Foursquare will become a recommendation service, sending notifications to your phone that it thinks you will find helpful. In essence, the automotive industry and many others are following shoppers to stay in front of their customers where they spend their time consuming information.

So make sure your social networks are up to date and ready to engage with customers that might be near or in your dealership.
Leverage your social media sites to increase website traffic and create a following of loyal customers. If you need help, reach out to your automotive social media specialist for reporting, strategy or just some fresh ideas! She earned her BA in American Ethnic Studies from the University of Washington and her MBA in E-Commerce & E-Business Management from Westwood College. Are you a budding foodie who posts beautiful meals on Instagram every day, or are you a gamer on Twitch? There’s a ton of information and a ton of people squeezed onto a single platform, with many features that a given individual might not care about.
Swarm, the new app, tells friends your general location to increase unplanned meet-ups (Facebook also released a similar feature a few months ago called Nearby Friends – time will tell which is more effective). Yet, how do business owners know social media is a legitimate space to market to customers? The best practice is to find entertaining ways to engage with your fans using content marketing. Using social media can be a useful tool to stay top of mind with your customers, build loyalty, and potentially communicate to very segmented audiences. Maybe you’re a fashionista who follows a collection of clothing brands on their individual apps, or are you the connoisseur of local, always checking in on Yelp?
From government regulations, bilingual communications, database management, and a hypersensitive secure environment, a community bank is a special place.
Here are some reasons why your dealership should be using social media and the most common misconceptions about social media marketing. In her free time, she likes to oil paint, run her mobile wedding floral business, spend time with her dog, and her husband. The apps you use can be an extension of your personality, another way to define a personal brand.

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