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Social media network marketing strategies refer to posting some comments that attracts customers and encourages them to join your business more frequently.
Understanding social media is a certain way of coming up with some great marketing ideas without spending a lot of money. Many customers are interested in entertainment and this is why they spend so much time checking their social media profiles.
Social media network marketing strategies also rely on sharing information, keeping a permanent interaction with the others. Integration, as part of social media network marketing strategies, encourages the customers and the visitors in general to share and upload contents on your account. If your brand is not maintaining a strong presence on the major social networks at a bare minimum, your brand is missing great opportunities to achieve greater success. Certainly there’s some overlap, as there are many people who use 2 or more social networks. The primary trend observed on Facebook is that users tend to be reasonably young, female, more affluent and more likely to live to in a urban environment.
The younger you are, the more likely you are to be on Facebook, but all age groups under 65 are more likely to be on Facebook than not.
The most common educational attainment of Facebook users was Some College (73%), followed by College Grad or Higher (68%). With regard to household income, factors that were not examined is marital status and composition of household.
In 2009, Harvard Business Review released a great article about the power of the female economy. Twitter is the secondly most common used social network amongst the social networks evaluated in the Pew Center report. Amongst the other networks evaluated (Pinterest, Instagram and Tumblr), there were not many major surprises.
One of the biggest shortcomings of the Pew Center report is that amongst social networks evaluated, the report did not take YouTube, LinkedIn or Google Plus participation into consideration. What is most apparent from this report is that there’s a greater number of places for any brand marketer to be. Per Pew, 73% of all American adults who use the Internet now also use social networking sites. It’s clear from our survey and from documented usage patterns that Facebook is the 800 pound gorilla in the social networking zoo. When it comes to unaided awareness, Facebook is thought of first, it is thought of the most.
Creating Results posed this query as an unaided question, so you’ll note that we discovered 70% of older adults see YouTube as a social platform. Erin Read spearheads integrated and digital marketing programs for organizations targeting mature consumers.
Mature Marketing Matters - Blog by Creating Results, LLC is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. La recente ascesa di fenomeni come Instagram e Pinterest ha influenzato l’andamento del business e delle vendite online. La ricerca si focalizza su Pinterest e altri Social Network per la condivisione delle immagini.
L’ ascesa di questi canali ha definitivamente acceso i riflettori sull’ importanza crescente che stanno assumendo i Social Network e le Community che si basano sulla condivisione di immagini per raggiungere nuovi obiettivi di marketing e business. Il punto di arrivo e che le piattaforme per il social sharing delle le immagini e indubbiamente una fonte di ispirazione per gli acquisti. Tra gli utenti che comprano online, quanti conoscono i social network di condivisione immagini? Oltre il 37% dei consumatori online dichiara di aver sentito parlare di almeno uno dei piu popolari social social di condivisione di immagini *. Pinterest fa da leader in quanto detiene le percentuali piu alte (il 36% lo conosce e il 19% lo visita). Tra coloro che hanno visitato almeno uno dei social piu popolari di social image sharing, 1 intervistato su 3 ha dichiarato di aver acquistato un prodotto basandosi sulle immagini viste.


Un ulteriore 37% dichiara di aver trovato oggetti che avrebbero voluto acquistare, ma hanno rinviato la scelta. Il 31% dichiara di non aver trovato su questi siti cose che vorrebbe comprare. Il 26% del gruppo che ha dichiarato di aver effettuato acquisti dopo aver visto le immagini sui social network, dichiara di aver iniziato l’acquisto cliccando sull’ immagine, che lo ha condotto direttamente al sito del venditore.
Il 6% invece ha dichiarato di aver dovuto cercare il sito dove acquistare, perche nell’ immagine non vi era un link diretto. Vediamo ora il gruppo di utenti (37%) che dichiarano di non aver comperato nulla, ma che dicono di aver visto tra le immagini prodotti che vorrebbero provare.
Di questi, il 10% pensa che siti come Pinterest siano interessanti perche permettono di trovare articoli interessanti da comperare.
Questi dati, per quanto siano ristretti e concentrati all’ interno di un determinato network di acquisto, ci danno alcune informazioni interessanti sulle potenzialita dei Social Network e dell’ efficacia di un buon marketing sui Social media.
Per quanto riguarda la parte visuale vediamo che si stanno affermando sempre di piu i social network basati sulla condivisione delle immagini (si veda ad esempio il fenomeno Instagram, i nuovi cambiamenti al layout delle pagine e dei profili Facebook, Pinterest… ) perche permettono in modo veloce, istantaneo di catturare l’attenzione del pubblico e, attraverso la condivisione tipica dei Social Network, permettono di creare l’engagement attorno ai propri contenuti per raggiungere il maggio numero di persone. Altra considerazione (banale ma non cosi ovvia visti i risultati di questo sondaggio) sull’ importanza di fornire link utili da associare alle immagini proposte. Bizrate Insights Social Image Sharing e Online Shopping Series Online sono una serie di indagini condotte attraverso la piattaforma Bizrate Insights su un campione di acquirenti del network di Bizrate Insights costituito da oltre 5.000 rivenditori e-commerce negli Stati Uniti e Canada.
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In fact, this method keeps the people more connected and allows them to visit their profiles and business profiles as well.
A lot of people are under the impression that great marketing ideas involve exorbitant budgets, but that is no longer the case, ever since the internet revolutionized the field of marketing. Post just enough content so that your customers check your business account from time to time and do it every day or in a regular period of time.
Even competition is a beneficial part of the strategies for social media network, because it offers you clues about your plus points and your disadvantages as well. Finally, targeting your customers according to their ages and preferences is another key to social media network marketing strategies.
The majority of online Americans used social media in 2012, according to the Pew Center’s Internet & American Life Project published last week.
72% of women who responded to the survey indicated Facebook usage, as compared to 62% of men.
Since Facebook usage is very high amongst young users, a big portion of those 18-29 Some College users (especially 18-25) are going to be current college students, many of whom will be college graduates within 1-4 years. For example, a 29 year old single woman who makes $80,000 per year lives a very different lifestyle than a 27 year old man earning $45,000 per year and 25 year old woman earning $35,000 who live together and have no children.
In industries like insurance and financial services, there would be great relevance to this Facebook data. YouTube is the 2nd largest search engine after parent company Google, and YouTube has a significant social component. The data reinforces Creating Results’ Social, Silver Surfers research showing that Facebook is the dominant platform for people over 50.
Which social platforms are frequented by boomers (represented by the 50-64 year age group) and seniors (found in the 65+ group)? Ulteriore conferma del fatto che i Social Network, se ben utilizzati sono ottimi strumenti di marketing adatti alla vendita online di prodotti.
I risultati mettono in luce il fatto che Pinterest non e solo una vetrina, oltre 1 visitatore su 3 acquista il prodotto dopo averlo visto sulla piattaforma. E questi sono due aspetti fondamentali attorni i quali un brand dovrebbe costruire la propria immagine e il proprio posizionamento nel world wide web. Si e a lungo dibattuto su i link follow o no-follow di Pinterest per il trasferimento di page rank dal Social al proprio sito di interesse… Ma il vero valore aggiunto che questi strumenti possono dare a brand sta nella possibilita di fornire al proprio pubblico contenuti interessanti e strumenti utili. They not only find out information about each other, they also share movies, photos and articles that may be appealing to their job. Customers get informed about what is new, the brand is better and more easily recognized and the traffic increases.


This is why you have to add entertainment to your social media network marketing strategies. Do not bother your customers with irrelevant posts just to make sure they check your profile. Once that you have shared some valuable information with the other customers, they will not only continue visiting your profile because of your products, but also because they fell like they have learned something new and their knowledge has been improved therefore. Look for users with the same interests as your business’ and add them on your list of friends. 67% of all Internet users are using at least one social media site (including 71% of women), and amongst those 18-29, 83% use. But when you are making decisions on where to be, the most important place to be for the majority of brands is going to be Facebook.
Likewise, both of the aforementioned living arrangements would differ from an early to mid 50s dual income earning household with combined household income over $100,000  with a recent college graduate living at home who is unemployed or underemployed in a low wage service sector job, a common arrangement given recent employment statistics for new college grads.
Female consumers often make budgetary decisions in households, regardless of the composition of the household. When there are multiple places to be at one time, there’s a greater need for marketing automation software, best utilized in the form of a Distributed Marketing Management solution. Social media is a significant part of every business that contributes to the advertising process online. This website features innovative business strategies as well as business related tech reviews which could help managers save time and coordinate projects better. The Pew report measured social media activity on 5 social networks (Facebook, Twitter, Pinterest, Instagram and Tumblr). This is illustrated well through the statistical mirror reflection of Facebook usage to usage of one social media site.
But generalized knowledge about the cohort of 18-29 year olds as of Dec 2012 (born 1983-1994) is that they commonly have pursued higher education at rates higher than members of prior generational cohorts.
Particularly with women in urban settings, who quite commonly use Facebook, it is important to create marketing messages that will resonate with this cohort. Twitter usage did not vary drastically amongst various types of educational attainment levels and household incomes, a marked difference from Facebook. White, Non Hispanic women were the most common racial classification amongst Pinterest users and Pinterest users were more likely to have a Bachelor’s Degree or higher.
Without automation, marketing processes take more time, decreasing efficiency and puts a brand at greater risk for making a social media mistake.
Try to catch the attention of your customers before the new products have already appeared. There are various insurance products and services that will be applicable, as well as financial service products and services. Social media mistakes have consequences, but there are also consequences for not maintaining a presence on social media sites.
It offers time to your potential consumers to reflect upon your products, to gain some feedback and to decide whether to buy it or not. This does not mean that other platforms should be ignored, but rather it speaks to the potency of the Facebook brand and its ability to maintain a desirable user experience. The organizations that best craft messages to this cohort, regardless of medium, will be best positioned for success going forward.
LinkedIn is the hub of business networking conversation and B2B brands should be around the site.
As a brand, it is vital to be where your target market is, and social media is one of the greatest conduits for achieving that, and reaping the financial rewards that can happen in an optimized social media presence. It is also important to note that there are numerous other niche social networks that may have relevance depending upon a brand’s marketing objectives.



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