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If you work in a marketing role, on a daily basis you’re likely bombarded with webinar invites, ebooks, cold emails, phone calls, and other such tactics from various software-as-a-service (like Uberflip) sales and marketing companies.
Facebook contests and campaigns are powerful ways for brands to engage with customers in social. An objective that follows SMART is more likely to succeed because it is clear (specific) so you know exactly what needs to be achieved. The table below uses an example objective from a fictional software company, to illustrate how to apply the SMART objective principle. ConceptDraw PRO provides export of vector graphic multipage documents into multiple file formats: vector graphics (SVG, EMF, EPS), bitmap graphics (PNG, JPEG, GIF, BMP, TIFF), web documents (HTML, PDF), PowerPoint presentations (PPT), Adobe Flash (SWF). This example is created using ConceptDraw PRO diagramming and vector drawing software enhanced with solution Marketing from ConceptDraw Solution Park. This template is created using ConceptDraw PRO diagramming and vector drawing software enhanced with solution Marketing from ConceptDraw Solution Park.
Usage of them is covered by Creative Commons “Attribution Non-Commercial No Derivatives” License. Digital transformation is changing the way we work and live, yet for many people the term digital transformation is still widely misunderstood. Accenture Digital integrates digital assets, software and services across digital marketing, analytics and mobility to help clients drive growth and create new sources of value. Sutcliff provides us with an education on digital transformation and helps businesses discover how they can provide better outcomes and experiences by doing things differently using a combination of digital technologies, such as social collaboration, mobility, cloud computing, and analytics solutions.
Sutcliff has huge respect for the role of the CIO and says they are continuing to lead digital transformation initiatives. ConceptDraw PRO diagramming and vector drawing software offers you the Matrices Solution from the Marketing Area with extensive drawing tools for creating the Porter's Value Chain diagrams.
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the business matrix diagrams. A SWOT analysis helps professionals to identify the positives and negatives in the organization and in the external environment.
ConceptDraw PRO extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others. A SWOT Analysis is a popular strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in any businesses.
SWOT analysis is a method of the making plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project.
ConceptDraw SWOT analysis software is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a project or business. Strutta – Provides a whole suite of apps that work incredibly smoothly with Facebook’s Timeline. Wildfire – Already respected as an app company, Wildfire has thrown itself into Facebook’s new Timeline format and mobile marketing overall with gusto. Wildfire also offers a free iFrames app to replace the now-defunct FBML Facebook app for Facebook Page owners. In case you haven’t done it yet, please do mobile-optimize all your Facebook business content by making sure you have switched to Timeline!  Pre-Timeline feeds do not display well in Facebook.
One last thing to consider: When setting up your small business Facebook page, consider your cover photo. About Latest Posts Follow me!Shannon HuppinSocial Media Manager at Divahound, LLCBuilding a Social Media Presence For Your Small Business.
3 Reasons to Utilize More Videos in Your Digital Marketing Four Tips for Creating A Powerhouse Small Business Facebook Profile Social Media Marketing vs. Divahound is committed to building a powerful social media presence for your small business. Businesses that have specific aims are usually more successful than those that don't; because a business with objectives knows what it is trying to achieve. You can tell when it has been achieved (measurable) because you have a way to measure completion.


If they test their objectives against the SMART principle, they will increase their chances of success.
One of the top digital business thought leaders in the world is Dion Hinchliffe, a chief strategy officer at Adjuvi, who answers this question by highlighting the key elements of a digital business with an incredibly insightful illustration.
In his role, Sutcliff helps all of Accenture across industries and geographies to think about how to combine digital technologies to solve problems for clients in new, unique and scalable ways.
Mobility is an element of all digital transformation initiatives - Sutcliff makes the case for designing for a mobile-first and even a mobile-only world by painting the following picture for us, "Today we have about 6 billion people on the planet, about 4 billion have mobile technology and 5-7 billion "things" are connected. Digital business transformation expand beyond marketing - Marketing has been one of the early users of digital technology, and digital has done a huge service for creating better customer engagement, but what we are seeing today, says Sutcliff, is an equally explosive opportunity for the way the enterprise is managed and how operations are executed. Digital business transformation is a C-suite agenda - With the roles of the CIO, COO, CMO and CDO mixing and mingling, exactly who is leading the digital transformation revolution? Digital transformation is less about technology and more about business outcomes - Given the pervasive nature of digital transformation across so many parts of the organization, thinking about how to implement and measure success can be daunting. Data analytics is at the core of digital business transformation capabilities - Just as technology has to be core to designing a product, analytics is the core of digital transformation. Business, products and services innovation is a team sport (the eco-system) - Innovation and digital transformation efforts are inextricably linked. Please join me and Michael Krigsman every Friday at 3PM EST as we host CXOTalk - connecting with thought leaders and innovative executives who are pushing the boundaries within their companies and their fields.
The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT diagram.
It involves specifying the objective of the project and identifying the internal and external causes for the accomplishing project goals.
This post drills down a bit further to show some of the nuts and bolts – the software and platforms that you can utilize to bring your mobile marketing strategy to life. Wildfire offers many helpful apps such as page builder, promotion manager, messenger, analytics, and monitoring abilities.
Quite often they’re right.These tools can range from companies peddling marketing automation, CRM, analytics, inside sales management, social media monitoring, content marketing, digital advertising, etc.
Once a SMART objective has been set, the next step is to write a plan detailing how the objective will be achieved. Sutcliff says that digital transformation, defined by Altimeter Group as a "formal effort to renovate business vision, models and investments for a new digital economy", is all about restructuring industries and keeping up with blurring lines between businesses because even if you are not doing it, people in your industry are. Sutcliff feels that CEOs need to grasp the concept that technology is not something that happens under the covers of the business and that CEOs need to adopt a mindset of working in an eco-system and taking advantage of new technologies that can rapidly redefine how they create and deliver products and services.
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Change can be difficult for some small business owners, but this one is an important change to make. The social media arena is constantly evolving and we make sure that our clients evolve as well. Before setting a SMART objective relevant factors such as resources and time were taken into account to ensure that it is realistic.
Click on the following link to learn how objectives differ from strategy Objectives Strategy and Planning. When we start looking at products, features and new services, we see the next generation of business being able to be fundamentally rethought because of digital," says Sutcliff. He sees start-ups as an extension of corporate innovation efforts, but also advises those charged with leading the digital transformation efforts for their companied to listen to the eco-system that they are already a part of - lots of customers, employees and business partners with great ideas and energy to make a change. Strutta does not deal specifically with mobile campaigns but they do support mobile technology and have a ton of helpful information on mobile integration in their Help section.
These are some of the things you must be thinking of when creating a Facebook page that accurately reflects your business brand. But the issue remains – it sucks trying to figure out which tools you actually need, even with the all-mighty free trial in play.
Finally the timescale element provides a deadline which helps people focus on the tasks required to achieve the objective.


Or the following link if you would like to know about the structure and content of marketing plans Marketing Plans. To avoid investing in digital transformation without insight or purpose, Sutcliff recommends starting with a value map to determine what matters in your organization, the key drivers, and measure those out: "Try not to measure activity, but outcome.
There’s too much confusopoly at play in determining how products and services differ amongst sales and marketing tools. Focus on what matters and measure that." He also says it's important to separate what's possible and what you could do from what's important and what you should do, "It's very easy to do digital because it sounds interesting and makes you look good, but it takes more work and thinking to do it effectively.
This is a true sign of high competition in the space as SaaS-based marketing tools are taking off.You can’t spend all day attending webinars, having screen-share demos, and otherwise investigating an endless number of tools. So how do you know which tools you should actually explore, and how should you go about exploring them?
Ask AroundSounds simple but the most effective way to break through the clutter is to simply ask the people you trust.
My experience is that marketers love to share information and to generally talk shop, so the best way to get the no-BS perspective about the tools you’re considering is simply to ask.2.
Sure, as a marketer I understand the strategy in pricing for longer terms, but often signing a yearly contract means that your Sales Rep has little motivation to help you post-sales. Put it on the shoulders of your Sales Rep to ensure that you’re a successful customer for them. If the tool is good it shouldn’t matter what your contract looks like as you won’t want to find an alternative solution.3. Get a sense for how quickly they respond to customer issues, how much LOVE their customers truly have for them, and what the general perception seems to be.
You’ll more than likely get a mixture of rave reviews and never ending complaints from a select few, so try to determine what the true story is.
Ask For ReferencesThis is easy for the vendor to accommodate; they should have dozens of happy customers ready to tell the world how much they LOVE the tool. Keep in mind that a reference will most likely have positive perceptions, so push them for more detail. Make them understand your business, and allow them to then convince you that they understand why you came to them and how they can help you.6.
Engage in a Trial Only When You’re Almost ConvincedQuite often, and depending on the complexity of integrating a tool with your existing infrastructure, conducting a trial takes as much work and effort as if you were already a customer. So, don’t sign up for every free trial under the sun as you’ll be wasting your time, and the time of the vendor. Spend the time to understand the tool, involve the right tech people needed to make it work, and work closely with the vendor’s Sales or Success team to make it successful.7. Know the Competitive LandscapeIn doing your evaluation, you should always be benchmarking one tool vs another. There are rare instances when there really is only one option, but you still need to do some research to get to that conclusion.
Next, get your Sales Rep to tell you the differentiators between their product or services, and that of a competitor. A good Sales Rep will not talk down a competitor, but should have good breadth of knowledge to understand their competitors and what the main points of differentiation are.Ultimately, having the right tools is an important aspect of any sales and marketing role so make sure you give the process the attention it deserves.
Don’t make the mistake of choosing the biggest name or going with the most aggressive Sales Rep. Give yourself time to structure an appropriate process for selecting and implementing tools that will make your business more efficient and scalable.Close XWant Social Media Today updates in your inbox?



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