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My name is Nick and I have been running Completion Web Studios for over 4 years, in the rest of this blog I am going to detail some of the essentials to follow when creating an explainer video for your software company.
Voiceover – You want to use someone with a bit of humor, professionalism and overall trustworthiness. Animation – Your animation color scheme should match seamlessly with your branding guidelines, you want the video to look like it is an extension of your website. Adding screencast of your software can be a really effective way for viewers to get an insight as to what it would be like to actually use your software and see “This is a real thing” as oppose to just an idea in their head.
If you work in a marketing role, on a daily basis you’re likely bombarded with webinar invites, ebooks, cold emails, phone calls, and other such tactics from various software-as-a-service (like Uberflip) sales and marketing companies. Facebook contests and campaigns are powerful ways for brands to engage with customers in social. He is running a business that creates Explainer videos for software companies and will give his take on guidelines to create an explainer video. Quite often they’re right.These tools can range from companies peddling marketing automation, CRM, analytics, inside sales management, social media monitoring, content marketing, digital advertising, etc. But the issue remains – it sucks trying to figure out which tools you actually need, even with the all-mighty free trial in play.
Enter your email below to join The Future Buzz community of more than 25,000 passionate marketers, bloggers, developers and entrepreneurs across platforms. There’s too much confusopoly at play in determining how products and services differ amongst sales and marketing tools.
This is a true sign of high competition in the space as SaaS-based marketing tools are taking off.You can’t spend all day attending webinars, having screen-share demos, and otherwise investigating an endless number of tools.


So how do you know which tools you should actually explore, and how should you go about exploring them? I spent the last 10 years in an Independent Software Vendor (working closely with organisations like Autodesk, Oracle and Tele Atlas). Ask AroundSounds simple but the most effective way to break through the clutter is to simply ask the people you trust. There is typically no single software solution that meets the needs of all your customers, so you need to understand the value you can offer to a range of customers with your software.
My experience is that marketers love to share information and to generally talk shop, so the best way to get the no-BS perspective about the tools you’re considering is simply to ask.2. Sure, as a marketer I understand the strategy in pricing for longer terms, but often signing a yearly contract means that your Sales Rep has little motivation to help you post-sales. Put it on the shoulders of your Sales Rep to ensure that you’re a successful customer for them. If the tool is good it shouldn’t matter what your contract looks like as you won’t want to find an alternative solution.3. Get a sense for how quickly they respond to customer issues, how much LOVE their customers truly have for them, and what the general perception seems to be. You’ll more than likely get a mixture of rave reviews and never ending complaints from a select few, so try to determine what the true story is.
Ask For ReferencesThis is easy for the vendor to accommodate; they should have dozens of happy customers ready to tell the world how much they LOVE the tool. Keep in mind that a reference will most likely have positive perceptions, so push them for more detail.


Make them understand your business, and allow them to then convince you that they understand why you came to them and how they can help you.6. Engage in a Trial Only When You’re Almost ConvincedQuite often, and depending on the complexity of integrating a tool with your existing infrastructure, conducting a trial takes as much work and effort as if you were already a customer.
So, don’t sign up for every free trial under the sun as you’ll be wasting your time, and the time of the vendor. Spend the time to understand the tool, involve the right tech people needed to make it work, and work closely with the vendor’s Sales or Success team to make it successful.7. Know the Competitive LandscapeIn doing your evaluation, you should always be benchmarking one tool vs another. There are rare instances when there really is only one option, but you still need to do some research to get to that conclusion.
Next, get your Sales Rep to tell you the differentiators between their product or services, and that of a competitor.
A good Sales Rep will not talk down a competitor, but should have good breadth of knowledge to understand their competitors and what the main points of differentiation are.Ultimately, having the right tools is an important aspect of any sales and marketing role so make sure you give the process the attention it deserves.
Don’t make the mistake of choosing the biggest name or going with the most aggressive Sales Rep. Give yourself time to structure an appropriate process for selecting and implementing tools that will make your business more efficient and scalable.Close XWant Social Media Today updates in your inbox?



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Comments to «Software marketing techniques»

  1. 15.12.2014 at 20:44:28

    aya writes:
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    Aim to be the presentation player that for good streaming updates a preferred connection vegas.
  3. 15.12.2014 at 14:21:41

    orxan_yek writes:
    To monetize a video right after it has been uploaded video.