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Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news. Imagine if you paid for a television commercial that was never seen by the public, because it was never actually shown on TV. To make things even worse, the Media Rating Council considers and ad ‘viewable’ when just 50% of its pixels are in view for one second. Today however, advancements in technology have made it possible to measure which digital ads were viewable on computer and mobile screens. Factor 5: Different content, and different industries, either increase or decrease viewability. Last week the digital marketing world was rightly focused on CES and Google’s latest evolution: Search plus Your World. However, caught between the importance of Search+ and Google’s embarrassing Kenyan adventures and easy to miss, there was also a humble little post about making better use of page titles. One of the digital marketing takeaways from the post was how Google describes the tag as a single rather than an instruction. In the past Google has not been keen to suggest that behavioural signals have an influence of ranking. The truth is that we do not have to go digging around between the lines of webmaster announcements to know that Google is interested in behavioural signals and has been for a while. This is interesting because it is clear there is a sizable grey area when it comes to just how much emphasis Google gives to behavioural signals. Even after the search engine stood up and explicitly announced it used social signals in search there was plenty of industry debate.
Today, as the controversy around social signals moves to new areas –whether Google are implementing social signals in a good and fair way – I have to wonder whether 2012 will see new debates and new controversy around behavioural signals.


If behavioural signals are strong or do grow in influence then core digital marketing disciplines like branding, usability and engagement also become key SEO concerns. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. SAN FRANCISCO: Yahoo said it had acquired a small startup specializing in broadcasting video hats or interviews to online audiences.
Financial terms of the deal to buy OnTheAir were not disclosed but Yahoo said the five members of the young company would join the internet veteran’s mobile technology team. About UsPERENNIAL TECHNOLOGIES is a Digital Media and Training, Consultancy and Web Designing company in Dubai-UAE. Advertising Press on Your Side Creating a BIG Promotion Tutorial Unique Ideas Promotion Articles Online Tools This is our article database. Aceasta categorie de design se refera mai mult la elemente de campanii complete de promovare a imaginii.   Identitatea in domeniul tipariturilor a companiei dvs afecteaza modul in care sunteti perceputi in domeniul in care activati.
That’s the dilemma that many advertisers and marketers have faced in the digital advertising age, paying for ad “impressions” rather than actual views.
We’re going to need each of your fingers to count the critical factors recently outlined by none other than Google.
Knowing which publisher has the best viewability is important, as only a small number are serving the majority of non-viewable impressions.
While many believe that the most viewable ad position is at the top of a webpage, in fact it’s right above the fold. Larger ads are more viewable, and vertical ads are as well, since they stay on screen longer while users move around the webpage.
Not every ad served right above the fold is seen, while nearly half shown below the fold are.


That being said, the more you make sure that all 5 of these Factors are taken into account, the better viewability your ads will have, and the higher ROI. This is important in search marketing because those headlines have a significant impact in click through rates.
That certainly dovetails with the way Search+ makes multi-signal SEO the natural successor to the traditional few-signal SEO of yester year.
The way searchers behave is a signal that can override the explicit technical signal of the tag. Towards the end of last year the search giant was granted an American patent on Systems and methods for determining a quality of provided items.
Some of that debate was fuelled by SEOs protecting old business models, some from search marketers who did not welcome the encroaching influence of social and some came from those who were confident that Google would only ever place a small about of emphasis on social.
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Simply put this patent described an algorithmic way to detect whether searchers were happy with a set of research results.
Noi putem sa identificam consumatorii si potentialii clienti carora va adresati si vom crea o tema majora care sa domine intreaga campanie de marketing si sa dezvoltam o schema pentru marca dvs.
Asigurati-va ca marca dvs este consistenta, este recunoscuta si puternica, indiferent de mijlocul prin care va faceti publicitate.



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