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If you turn to an Israelite and ask if Israel has achieved “peace” with Egypt, he would most probably say “no”. So words have different meanings based on language, history, background, education and so on. If you are not sure what is meant by your company’s strategy – please ask for clarification.


There are structural differences in the male and female brains, which make us misunderstand messages.
When I challenge statements like “we should be the best in banking”, different individuals put different meanings to this. I think it is important to do this kind of exercise and clarify our strategic communication.





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