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Activities of Strategic Marketing vary while your offer moves from the pre-launch phase, via launch into life cycle management. For our definition of Strategic Marketing and the differentiation versus Operational Marketing and Promotion we refer you to the respective documents behind the links above. In an internal meeting with you we start with the definition of your goals for your offer, directly followed by the examination of Internal and External Issues. We recommend thereafter to develop an indepth SWOT Analysis, based on a VRIO Analysis related to your offer and a PEST Analysis related to your environment. In addition to being differentiated by our focus on strategic market oriented value-solutions, we ensure strategic objectivity by being independent of tactics and by assisting clients in managing their strategy activation to maximise ROI. Ia€™ll briefly review each step in turn: Understand Your Customer Develop a clear picture of your target customer using market research and analysis. Click here to get the 7-Step Marketing Toolkit, which will help you easily develop an effective marketing plan for 2016! Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.


The case is well written out with some arguments however the BCG matrix model was not well presented, also the PEST analysis could have been better otherwise overall it was a good piece of work and creativity. 1.0 External Analysis In order to develop effective strategies Just Us Cafe’s are required to examine the external environment in which they operate. A strategic marketing plan for Fina's Barbeque as part of our final requirement in Strategic Marketing subject at De La Salle University - Dasmarinas. Please see below the graph for the different phases of your offer and move the mouse over a phase of interest to see examples of tasks in Marketing during that phase. Based on these thourought analyses of your offer and markets we develop from the initial options your strategy, written down in a Strategic Marketing Plan, for internal agreement and alignment.
Armed with this knowledge and skills set, this enables Torquil to help companies bridge the gap between business goals and tactical marketing activation on a sustainable basis. You find our process to support you in developing a Strategic Marketing Plan suitable for the overall strategy and a specific phase further down on this webpage. Thereafter an internal strategic marketing specialist ensures the fulfillment of the strategic marketing plan via the derived Operational Marketing Plan. Thereafter we recommend to identify gaps in your data and activities for a potential actions plan to be implemented still before launch.


Bergen and Peteraf (2002) suggest a two step competitor analysis framework when comparing competitors. Within their framework they suggest that from the outset a company must recognize and classify all competitors.
By doing this JU can actually identify both direct and future potential threats to their company. This in turn will alert them to the most immediate threats short term and long term as well assist formulating a strategy.
The second stage of the framework model is concerned with the evaluation of the competition’s resources and the prediction of rivalry.



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