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Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.
Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there. We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses.
Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements.
Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. The other important component of a strategic plan is an environmental scan, which reveals potential threats of the company as well as strengths. The other part of strategic planning is strategy implementation, which involves using the company resources to ensure that its objectives are achieved. A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create.


Your vision statement is a vivid description about what you want your business to be such that it inspires and motivates you and helps you create a mental picture of the business you want. Enables you to assess the many opportunities that are presented to you and make decisions based on whether the opportunity helps you get closer to your vision.
Enables you to focus on what needs to be done to get there and eliminate anything that wastes time and takes energy away from what is valuable to achieving your dream. Your mission is a concise statement of what your business does, developed from the customer’s perspective, and aligned with the vision for the business. Knowing the answers to these questions provides focus for your business and helps you move from the present into the future. It’s common to reassess goals quarterly and adjust the time frames and priorities based on what is happening around you. Discovering opportunities to provide additional services that have been overlooked by others.
Being focused on one particular market enables you to make better choices for all of your  marketing efforts, saving you time and money on activities that don’t make sense for your business and the clients you serve. The Internet levels the playing field for small businesses, but in turn, it creates a very crowded market place.
The secret to defining what makes your business different is to understand what your ideal client really wants and make sure you deliver it better than anyone else.
Usually what makes us different may not be a complicated process or service but in fact, it may be something that is simple but has the effect of wowing our clients. Define your content marketing plan for topics then use email marketing, blog comment strategy or blogging to communicate your expertise and message to your target audience.
Define your top 10 keywords and optimize your website, directory listings, and social media profiles to increase visibility in the search engines. Most of us built our businesses around our passion and in doing so enjoy our work every day. Hi Sarah – Yes, it always helps to know what you want to be and how you are going to get there!
A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Free Marketing Plan TemplateJoin the thousands of people who have created a winning inbound marketing plan. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.


A strategic plan includes having a mission statement that describes the vision of the company. Strategic formulation is another important part of planning strategically which seeks to enable the company to attain much needed profits and to be superior to its competitors. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan. Specifies what you deliver to your customers, not in terms of process, but by the real needs that are fulfilled for your customers when they do business with you. By setting goals and writing them down you are forced to be specific about what you want to achieve, how you will get there and by when.
Those who can describe how they are different have a competitive advantage over those who cannot. Marketing your business is no different – you need a plan to guide you towards your destination. Sign up and take advantage of the Google Authorship program to increase visibility for our original content. It takes your road map one step further and assigns dates, topics and other activities to each activity so that it eliminates the guess work – you always know what you’re doing and when you’re doing it. However, if you are in business to be successful, then you need to view marketing as an investment and take the proper steps to ensure you are maximizing your resources. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. With the guidance if the vision the company states its objectives as part of strategic planning process.
The last part of strategic planning is evaluation since for a plan to be successful it has to be monitored. A simple marketing plan that is well defined with an action plan to help you be consistent ensures you are focusing on the success of your business. I am presently counseling myself to learn to recognize when I need help in this online endeavor.
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