Strategic marketing planning and control vollmann,griefshare promotional videos,create free animated videos online converter - For Begninners

Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together. Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management.
Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments.
Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses.
Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company. Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements.
Many entrepreneurs and small business executives either don’t have the time or the staff to adequately plan their marketing activities.  For most they would simply jump straight to the end of the story and start talking tactics.
While all these tactics may be effective for your business how do you know which ones to use if you have not taken the time to properly set objectives and plan your strategy? Like a general going to war you need to have an end goal in mind – your mission.  Once that has been developed you can then set your objectives. Contact me if you are interested in discussing a strategic marketing plan for your business. What do you think about ranking on the top slot of Google for a question thanks to two free services – Squidoo and Prezi? Ranking high in Google is certainly desirable, a top 5 ranking is what you should shoot for.


Whether you use an in-house marketing staff or agency to promote your cosmetic surgery practice, planning is essential. Are potential customers aware of our practice and our services or do we need to build brand awareness and visibility? Can we distinguish between marketing activities that build brand awareness and visibility and those that are meant to generate leads? The analysis portion will require time for research, especially when it comes to customer analysis. After you and your marketing team complete the analysis, it is time for definitive direction. Traditional advertising had an unfavorable ROI and returned unqualified leads; this year we will focus on purchasing a more targeted TV schedule. The practice website is not user friendly and doesn’t convert traffic into customers. Bella Forte, our main competition, dedicates a large budget to PPC targeting local terms; this year we will aim to compete head to head with Bella Forte on PPC.
Increase total traffic to the corporate website by 30 percent by the end of 3rd quarter 2012. The overall strategy is important, it determines where your marketing hours and budget are allocated. When developing strategy make sure you distinguish between branding and direct marketing activities.
Direct marketing activities like inbound marketing, traditional advertising and lead generation are measured differently. Advice Media specializes in helping plastic surgery practices market themselves online and in traditional mediums. Shrm and aarp jointly conducted this survey which asked hr professionals about their organization’s strategic workforce planning activities in preparation for the. Our strategic workforce planning program gives you a deeper understanding of the various factors that affect succession planning, as well as valuable tools for.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.
They can also be used for other sales and marketing projects that are either about to get underway, or are already underway but seriously drifting from their original goal!
On the upside, the opportunities for cross-selling  across different business areas are often very high.
Strategic planning ensures you target the right customers, in the right place and louder and better than your competition.


Look at the last 12 months, pull together reports for all your online and offline marketing activities. Use the question’s above to guide your research, anything you are unsure of should be on your list to research. This year we will redesign the website with a focus on usability and identify key process funnels. If one of your goals is to increase traffic to your website define the traffic measurement metric. The value of a lead generation campaign is based on the number of leads it generates and the cost per lead. The plan needs to be manageable, meaning the number of hours per month spent on marketing should be consistent with your budget (whether in-house or agency). We have a long-term proven track record of designing websites and  online strategies that appeal to consumers, perform well in search engine results, and bring customers through your doors. Look through the reports and objectively answer the following questions, using actual data.
Goals define the strategy so it is important to spend time thinking about what will bring the most value to your practice. A successful lead generation campaign will generate more revenue to the plastic surgery practice than it costs. The number of hours allocated to each marketing vehicle also needs to be consistent with the return. Be willing to change and adapt strategies that aren’t working, but remember to give strategies ample time to set in. Call us to speak with one of our marketing specialists to learn more about how our expertise can help grow your surgical volume and improve your brand.
Don’t make excuses for failed campaigns and be honest about the real benefit each vehicle brings to your practice. A customer may see your brand in a Google search, on a billboard and in 3-4 plastic surgery directories.
Research shows that the more often a consumer sees your brand, the higher their comfort level with your practice and the more likely they are to schedule an appointment. It is important to distinguish between the two and measure and define their effectiveness differently.
Your overall ROI will be much better if you allocate hours to the vehicles that convert to customers and those that create lasting, positive brand association. Branding addresses the entire customer experience and should communicate your main value proposition to customers.



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