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In addition to being differentiated by our focus on strategic market oriented value-solutions, we ensure strategic objectivity by being independent of tactics and by assisting clients in managing their strategy activation to maximise ROI.
Ia€™ll briefly review each step in turn: Understand Your Customer Develop a clear picture of your target customer using market research and analysis. Click here to get the 7-Step Marketing Toolkit, which will help you easily develop an effective marketing plan for 2016! Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
The case is well written out with some arguments however the BCG matrix model was not well presented, also the PEST analysis could have been better otherwise overall it was a good piece of work and creativity.


1.0 External Analysis In order to develop effective strategies Just Us Cafe’s are required to examine the external environment in which they operate.
A strategic marketing plan for Fina's Barbeque as part of our final requirement in Strategic Marketing subject at De La Salle University - Dasmarinas. Armed with this knowledge and skills set, this enables Torquil to help companies bridge the gap between business goals and tactical marketing activation on a sustainable basis. Bergen and Peteraf (2002) suggest a two step competitor analysis framework when comparing competitors.
Within their framework they suggest that from the outset a company must recognize and classify all competitors. By doing this JU can actually identify both direct and future potential threats to their company.


This in turn will alert them to the most immediate threats short term and long term as well assist formulating a strategy. The second stage of the framework model is concerned with the evaluation of the competition’s resources and the prediction of rivalry.



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