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Ia€™ll briefly review each step in turn: Understand Your Customer Develop a clear picture of your target customer using market research and analysis. Click here to get the 7-Step Marketing Toolkit, which will help you easily develop an effective marketing plan for 2016! Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results. I call this the foundation information – you have to have a good grasp of this for your business. Strategy: Create an online presence that projects my expertise and helps those searching find my web site.
Create a free tool that your target would appreciate and give it away to encourage people to sign up for your mailing list.
Remember, each goal may have multiple strategies with several tactics that require different materials and tools.

I think that so many owners get overwhelmed by the prospect of business planning because it appears to be very complicated. You’ve managed to break it down to the basics that most should be able to wrap their arms around. A Marketing plan is something that everyone belives than is a must, but a digital marketing plan is also important. Free Marketing Plan TemplateJoin the thousands of people who have created a winning inbound marketing plan.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Sample work of using existing website data to analyze future possible business opportunities. For every goal, what strategy, tactics and supporting materials do I need to achieve that goal?

Once you’ve laid out all of your goals, strategies, tactics and materials with their associated resources and budget, you can then decide what you can do accomplish each month based on your time and budget.
Download my complimentary marketing plan and budget spreadsheet template by signing up for my email list. However, in today’s world, your marketing plan must include the digital (or online or inbound) marketing component so if you do traditional marketing as well as online, it all works seamlessly together.
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You can find the signup form in the sidebar of Masterful Marketing or on my Facebook Business Page.

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