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In Part 2 of our free Social Media Strategy Course, I will show you how to optimize your Social Media efforts by reaching the right people, your future customers and clients, at the right place with the right mindset. Why is advertisement so annoying and why do you think people go through a whole lot of effort to avoid being marketed to? The first step in finding a targeted audience for your product or service (yes, you probably have to create a new Target Market Analysis for each one of them) is to break it up. Now we are jumping to one of the harder ones to determine and especially, to quantify, but also one of the most powerful. Behavioral Segmentation of your Target Market takes into consideration how the consumer interacts with your product or service. And the last way to separate your sheep from the goats is to look at the values, attitudes and lifestyles (VALs) of your customers. Once you have your potential customer base boiled down to a viable Target Market, it is not too hard to figure out on which Social Media Networks they spend their time on. Ok, so you have defined your Social Target Market, then you have figured out where to find the people that are most likely to buy your product. Please make sure to sign up below to receive an email every time we update our blog, so you won’t miss any part of this free Social Media Strategy course! We’ll be sending out our Free Social Media Strategy Course updates every Monday over the course of 12 weeks.
You may have identified your target market: everyone in your purview who could use what you sell. In my world, we call this person our “ideal client.” The client with whom you have a strategic relationship, where you are considered the go-to partner for their needs, where the trust and commitment from both sides is high, information sharing is complex, communication is open, values are shared, and the relationship is collaborative. Take a moment to consider who this person is, right now, for one category of your business. If you don’t yet fully know the answers to these profile questions, the easiest way to find out is to ask your clients. Focus is key when it comes to marketing, and it starts with knowing whom you serve and with whom you work best. A little bit about the Author:  Lara Veltkamp brings more than 25 years of successful small-business ownership and corporate experience to her work that has enabled dozens of business owners to connect with their marketplace and achieve tangible results, quickly. When running a mobile DJ business in a highly competitive area, if you’re trying to be all things to all people, this may not be the right strategy for you.
The process of finding a target market and narrowing your company’s focus to appeal to it directly often trips up DJs, who find it difficult to turn down bookings when they arise.
If you’re not differentiating yourself in the marketplace, what happens is the consumer looks at price as being the motivator.
The big danger is that without a target market, it’s like standing in a park shouting in the wind. That means you can’t be afraid to exclude certain types of events from your marketing or to target your advertising at niche markets such as certain ethnic or religious groups, or types of parties.
One way to hone in on a specific sector is to become an established resource in one area.
You may have to change your branding strategy or marketing efforts to clarify your mission. Then, once you’ve identified that base, use it to improve the business through things like social media and interactive marketing to find out more about what the customers are looking for.
To her credit, Stacy Zemon has spawned more professional Mobile DJ business owners than anyone in the industry — anywhere! She is widely considered a leading authority and has become a distinguished leader during the course of her extensive career as a DJ Entertainer. Her mission is to provide educational resources for DJs that support their professional growth and financial prosperity. I can tell you this…When I was interviewed  on TV by Joy Behar on CNN and ABC’s Morning Blend my cell phone lit up like a ping ball machine! 1.Your Resource Box – it’s amazing how many experienced marketers dash off a resource box almost as an afterthought. Try to use a keyword that has at least 360 searches per month, but less than 40,000 competition in Google with quotations. For the past 2 weeks my iPhone 3GS 16 GB has been burning through the battery several times a day. Yesterday I decided to go to the Apple Store in the Forum Shops at Ceasars Palace in Las Vegas. They said they needed to replace the battery but the problem was, they no longer had replacement batteries for that phone.
I took my iphone back for a few minutes and did a quick search on ebay and Craigslist for iphones 3GS for sale. I took the New replacement iphone and purchased the New Apple iPhone4 for $199 plus $60 dollars for another Apple Care Protection Plan.
In less than 30 minutes of posting on Craigslist I had 3 HUNGRY buyers…Two wanted a little discount for a fast close.
Marketing 101 says, find a parade of hungry buyers and then get in front of that parade and sell them what they want. One of the oldest and most established ways to attract visitors and grow your website traffic is to write and publish articles.
You have permission to use this article as long as you do not make any changes to the article and include this author box. Building backlinks should be part of your overall blogging and website marketing and search engine optimization strategy. Your headline has to be able to grab the readers attention in such a way that it forces them to want to read the rest of your message.
One of the keys to writing a good headline is, knowing your market so well, that you know what they’re thinking and looking for.
Every small business owner during the course of their day, week, month or year avoids doing something in or for their business.
Step 2:  Then go through your list and check off ALL the things that you can assign or outsource to someone else.


The more things you can get off your plate that you dislike and or causes you stress, the better you can be as an owwner and leader of your business. While I was waiting for my lunch at a local restaruant I decided to send out a few text messages.
It is truly possible that from here on, a major war, anywhere in the world could be ended with a  simple Text Message…Seize Fire! Define the Demographics of the Profile – There are a number of factors that come under the heading of demographics. Consider the Psychographics of the Desired Customer – Personality, attitudes, values, interests, lifestyles and behavior are all considered psychographic traits. Specify the Type of Vehicle Driven – ‘Passenger cars and light trucks’ is an example of defining the type of vehicle driven although it’s about as broad a definition possible in auto repair. Identify the Type of Driving Engaged In – Whether the vehicle is used for commuting to and from work, to drop the kids off at school and other activities, etc.
Evaluate and Refine the Definition – Once the profile of the target market has been defined it’s important to step back and assess the definition.
Get the latest tips and best practices for running your auto repair shop or tire shop with our monthly newsletter. For a small business to be successful, you really need to understand what your target market want and need. Defining your target market is a positive thing and will not limit your business as some entrepreneurs say. When starting a new business or going through the process of redefining your business objectives, one of the first things you should do is define your audience to help with efficiency. It’s all well and good to tell you to define your market but without knowing how to do it, you will waste time. Depending on your business sector, you may find some of the above characteristics easy to define however, you will always struggle with choosing a niche for one or more of the above characteristics. Because companies in the past, and sadly even now, are pushing their advertisement to people who, simply put, don’t care about your company, your product or your service. There are 5 ways to look at your market: Geographic, Sociographic, Demographic, Behavioral and Psychographic. In addition, local search has been kind of a buzz word for the past couple of years and that for good reason. Sociographic segmentation looks at the personal and individualized needs of your customers. If you have an informational product, do you target a beginner, intermediate or advanced audience? I wrote a more detailed post that gives you Tips which demographics spend time on which Social Media Networks and how to find targeted Social Media Networks for your niche.
Thanks so much for following along this series and I hope you learned something new through this blog post. Also, please feel free to share this free resource with your coworkers, employees or professional network!
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You may have taken it further and identified a niche market: everyone in your target market who fits specific buying criteria. She is the founder and Chief Engagement Officer of Watershed Marketing Group, a diverse marketing strategy and consulting firm focusing on the Canadian entrepreneur. Narrowing your focus to one specific demographic or slice of the marketplace gives potential clients a reason to notice you in the rest of the fray. When you have a target market, its like standing in a park and talking to a specific group of people. Once you find your target, you’ll definitely want to alter your advertising efforts to go after the places and media you use to generate new business. Having a target market really pays off when you can engage people in a two-way conversation. As with identifying your target customer, writing a STRONG RESOURCE BOX should take up a significant portion of your time.
Yes, there were a number of iphone 3GS for sale, but I didn’t see any Brand NEW ones.
I had the best phone and as a bonus still had 9 months left on this Apple Care Protection which was transferable.
Get their attention and let them see you have something worthwhile to say, something they want and need to hear. If your site is about Internet marketing, writing articles about candle making isn’t going to benefit you. Never assume that just because you post an article on your website, that people know they can use it in a newsletter or link to it. Maybe not a solutuion for everything you’re avoiding, but a good part of it can be outsourced. If you are in the habbit of not paying your bills in a timely manner, hire a book keeper or a accounting service to do this for you. Don’t let the simplicity of what simple text message can do for you and your business. A clear picture of the customer a business wants to attract will serve to increase the effectiveness of any marketing campaign.
Age, location, gender, income level, education level, marital status, occupation and ethnicity are all demographic attributes. Interests and lifestyles can serve to promote a powerful marketing campaign as messages can be geared toward the areas that draw attention. Even if this is the business charter of the shop it’s always advantageous to be as specific as possible when defining a target market.
There is no point in selling products which they have no interest in because you won’t make any sales and to make sure this doesn’t happen, you need to define your market. You first need to make sure there are enough potential customers even interested in what your business has to offer.


Having your target market defined allows you to go back to your business plan and tweak it to meet the needs of your customer.
You will have a clear vision of what your target market is once you have defined your market. Identifying your ideal customer does not mean they will be your ONLY customer, it just helps you build a profile of who is most likely to buy from your company. Unless you have limited marketing resources (which most small businesses don’t) it will be much more effective to determine who is likely to buy your products rather than wasting time and money trying to reach everyone.
You will need to identify specific characteristics of the people you believe are most likely to buy from you.
Well, there are a few tactics that I will show you how to get a laser sharp focus on who your target market is. If you are a fitness studio, do you target people who sign up on January 1st and who you don’t expect to show up when March comes around? However, when it comes to running a successful and profitable business, the critical piece is in identifying who it is you want to and can best serve. Lara is the trusted marketing advisor, consultant and mentor to her private entrepreneurial clients running businesses from $100,000 to $10-million in size, across North America. You’ll get more joint venture offers, more people one-way linking to your website and more people referring friends to you as a resource. Sure, you may get some readers who will post a link to an article or repost the article on their site, but their visitors aren’t likely to be in your target audience, so why bother? Include a note at the bottom of every article giving them permission to add a direct link, or use the article in whole with your bio included. The objective of target market definition is to divide the potential market into smaller segments allowing marketing efforts to be specifically directed to a group of specific prospects within the overall market. Targeting the owners of a specific make of vehicle or a type such as mini-van or sports car will help to refine the marketing campaign to attract more people.
It may be necessary to loosen the definition some or possibly design a marketing campaign that focuses on more than one target audience.
Without going through this process, you will find yourself unprepared especially when it comes to market research.
If you get this right the first time, you will find your marketing strategy a lot easier to manage. This approach uses high volume advertisement such as TV commercials or glossy ads in fancy magazines to shout their message to the world. So you have to make a smart choice of who is actually most likely to purchase your product or service and eliminate groups that are very unlikely to purchase. Then you select the most suitable customers from within each category and where they overlap, you will find a it. Most companies out there are small to medium sized businesses and many  of them target a local market.
Remember, even if you are a B2B company, the people who you interact with will not give up their VALs at the door when coming to work and often times, they will adopt the VALs of their customers. Make it your mission over the next week to find out as much as you can about who they are and what THEY need, and you’ll be able to improve your marketing and sales efforts overnight.
Since you’ve already demonstrated yourself as an expert on the interview, this give you the credibility you need so they trust you. The amount of traffic you could get really depends on how many listeners your interviewer has. People online are used to scanning content to see if it’s really something they want to read. Demographics, psychographics, type of vehicle, and vehicle usage are all important points to consider.
These are important factors in defining the person marketing efforts will be designed to reach. The objective of target market definition is to arrive at a solution that will maximize the effect of marketing investment dollars. The goal is to bring in more money, so they can reach even more people on even more mass media channels. If you are a hairdresser in San Diego, you don’t have to waste your money on people to see your ads in Nevada. If you are organizing youth travel trips, you not only have to make it fun and exciting for the kids, but also appeal to the parents who are more interested in the safety and well being of their children. It’s entirely possible for you to get over 10,000 to 100,000 visitors from one interview if you’re interviewed by someone well known. The objective is to arrive at a definition of the person that marketing efforts will be designed to attract.
25-30 year old male, single, working in marketing, living in London with an indispensable income. Social Media is actually a great way to find that out, because it encourages two-way conversation and you will only gather this information, if you connect with your customers on a personal level. Are you still in the “providing information” stage to build trust or do they already want to talk specifics like price or warranty?
It’s also possible that you’ll have to do a bunch of smaller interviews that only net you a few hundred visitors, especially when you’re just starting out. If you get to know your customers so well that they share this kind of information with you, and can provide them with a good or service that will speak to them on this level, you are on to something. While they might be online between 5-7 pm, they might be preoccupied with taking care of the kids and prepping dinner, but it might be a good reminder so they can discuss the buying decision at the dinner table. Yes, a woman may buy your product for her husband but your niche market would be the male population. Concentrate on the major hubs for your industry and don’t make your decision based on only one of the 5 factors that determine your target market.




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