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Natural Calm, one of the leading nutritional supplement brands in Canada, launches a new television advertising campaign.
The company partnered with Fifth Story, a Toronto-based content marketing firm, to create a 30-second television spot. Further to this project, Fifth Story produced a 30-second public service announcement (PSA) television spot for Organics 4 Orphans, also featuring Sitara Hewitt. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.


TOP Nutritionals, Natural Calm’s parent company, seeks to leverage television advertising, celebrity endorsement and visual storytelling to break through the clutter, and educate Canadian consumers about the benefits of magnesium, especially Natural Calm. Sitara Hewitt, Natural Calm’s brand ambassador, best know for her role in CBC’s award-winning Little Mosque On The Prairie, was filmed enjoying her life in a natural environment, and sharing her personal experience with Natural Calm.
The television spot will also be edited to create an online video to be launched by the end of the year.
With this new television spot, we are starting to build connections, familiarity and impact in many people’s minds,” says Halbert.


If you are an existing print subscriber and you have not yet created an account and password for your digital access, please select “Create an Account”. Her testimony of moving from magnesium deficiency to balanced living is a story Canadians need to hear,” says Linda Bolton, co-owner of TOP Nutritionals.



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