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Customers are always comparing you to the competition — even if that competition is just to save their money and go without your product. It’s early November which means that marketing directors are busy planning efforts for the New Year.
It’s a far from perfect marketing plan template and it certainly isn’t much to look at, but I’ve been using it for close to 6 years now, and people who I share it with seem to appreciate its simplicity. You should never launch a marketing initiative without a plan, yet I meet way too many marketers that get caught up in the day to day and forget about the big picture. And as an added bonus, the global tactical documents help you next November when you are trying to remember what worked and what didn’t.
Kelly Odell posted an interesting marketing plan template which should result in a marketing plan of roughly 24 pages. You should try to answer each square in the template with no more that one page including diagrams and pictures. Marketing News10 Ways to Ethically Make Money On The InternetTop 10 Affiliate Ad Networks How You Can Use Twitter for Business7 Best Affiliate Tracking Software7 Best Free Affiliate Tracking SoftwareOnly 15 Days Left Before the Contest for Best Commenter Award from Simple Thoughts Ends.
Every link that you provided here is very useful, I have personally used the How to Edit Any Web Page in 1 minute before in the past.


The benefits of planning are well understood in theory, but in practice few of us carry this through into our businesses effectively.
Based on our theory that what puts people off creating their own marketing plan is the idea that they have to write a report that will run into several pages, and that thought stops them even getting started, we have created a one-page template to make light of the writing. The health warning is that, although the output may appear simple, creating a one-page plan will still involve a fair degree of hard work and intellectual effort! You will undoubtedly know a lot about your own market and products, but you need to sort that knowledge, filter it, fill in the gaps and then draw appropriate conclusions in order to have a sound basis for your planning. Most importantly it then identifies what is going to be done, by who and when across the marketing mix: product, price, place promotion (the 4ps). We're writing a series of blogs that will tackle each of these sections in turn, looking at some tools that will help in analysis (or checking gut instinct). In the meantime please download the template, try it out (or imagine using it) and let me know what you think. As we add to the blog series we'll post the links here to help you create your own one-page marketing plan. Other documents can guide the details of these initiatives; this document is focused on giving you a high level perspective.


We specialize in PR and marketing services for technology solution providers and B2B companies. The fact is that, although you may be able to put your conclusions and actions succinctly into one page, the real hard work in planning is in the process.
I think if you allow an hour or so a week to work through the stages then creating a marketing plan would seem much less painful - and less of a slog to fit into a busy working week.
Each piece is necessary and has its place, but it’s nice to see the whole year laid out on one sheet. Walker Sands Digital offers a wide array of digital marketing solutions and helps firms to get the most from their online presence.
What action do you want them to take? All this is covered in your marketing plan.  The marketing plan is designed to make this process of communications and persuasion explicit, thorough, and effective.




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