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Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’. To film has launched online to coincide with the final film in The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).
The Air New Zealand video, entitled 'The Most Epic Safety Video Ever Made' features stars of the film Elijah Wood, Sylvester McCoy, Dean O’Gorman and Director Peter Jackson. The video, which is directed by Kiwi filmmaker Taika Waititi (Boy, What We Do in the Shadows) also features cameos from The Hobbit Trilogy director Sir Peter Jackson, Weta Workshop co-founder Sir Richard Taylor and Waititi himself, who appears as a Wizard. The safety video was shot over six days across a number of New Zealand’s Middle-earth locations, including Hobbiton and Central Otago, both of which appear in The Hobbit Trilogy. Sir Peter Jackson says, “Air New Zealand has created yet another fantastic video to celebrate The Hobbit films.
Air New Zealand Head of Global Brand Development Jodi Williams says the latest safety video wraps up a successful three-year association between the airline and The Hobbit films. The Most Epic Safety Video Ever Made follows the airline’s first safety video to be inspired by The Hobbit films – An Unexpected Briefing (2012) – which attracted more than 12 million global online views and generated huge media and social media coverage. Air New Zealand’s safety video show reel includes the Bear Essentials of Safety featuring adventurer Bear Grylls, Safety Old School Style with Betty White and Fit to Fly starring fitness legend Richard Simmons.


2014 is coming to close, which means it’s that time of the year again, where we post the best and worst of the year. Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Among the biggest criticisms of The Hobbit Trilogy is that it pales in comparison to the magic and wonder that The Lord Of The Rings Trilogy had.
Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. And while their digital shorts creators Jorma Taccone, Akiva Schaffer and Andy Samberg,are long gone, the SNL team still manages to churn out creative videos in their absence. I understand that they are a bit over the top and that most folks find them tedious and at this point, boring.
Yep, I said the exact same thing, last Christmas, as my wife and I walked out of the theater.
Again, I love these movies so much, but that does not mean I don’t see the glaringly obvious points. The narrator does hit on one fine point, which is, The Hobbit has kind of failed to capture the magic from the original trilogy.


Tolkien were thirsting for a live action Lord of the Rings movie (I still hold the original cartoons as some of the best to ever be created). Fast-forward to The Hobbit, and people are not as taken or interested by Middle Earth, as they once were.
A world, by the way, that is filled with elves and dwarves and dragons and magical rings and wizards…is an extended barrel riding scene where an elf dances on on said barrels like a Six Flags over Texas ride, such a stretch? Another great point is, The Hobbit is a children’s book that can literally be read from cover to cover in roughly 3 to 4 hours. Regardless of my unmitigated dedication and love for Peter Jackson and The Hobbit movies, this Honest Trailer was fun, spot-on, and side-splittingly hilarious.



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