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Se denomina mezcla de mercadotecnia (llamado tambien marketing mix, mezcla comercial, mix comercial, etc.) a las herramientas o variables de las que dispone el responsable de la mercadotecnia para cumplir con los objetivos de la compania. Son las estrategias de marketing, o esfuerzo de mercadotecnia y deben incluirse en el plan de marketing (plan estrategico). It is also a very important component of a marketing plan as it determines your firm’s profit and survival. Adjusting the price of the product has a big impact on the entire marketing strategy as well as greatly affecting the sales and demand of the product. If a company is new to the market and has not made a name for themselves yet, it is unlikely that your target market will be willing to pay a high price.
Although they may be willing in the future to hand over large sums of money, it is inevitably harder to get them to do so during the birth of a business. Always remember that a low price usually means an inferior good in the consumers eyes as they compare your good to a competitor. Consequently, prices too high will make the costs outweigh the benefits in customers eyes, and they will therefore value their money over your product.


When setting the product price, marketers should consider the perceived value that the product offers. There are three major pricing strategies, and these are: Market penetration pricing Market skimming pricing Neutral pricing Here are some of the important questions that you should ask yourself when you are setting the product price: How much did it cost you to produce the product? Do you think that the slight price decrease could significantly increase your market share? Promotion is comprised of various elements like: Sales Organization Public Relations Advertising Sales Promotion Advertising typically covers communication methods that are paid for like television advertisements, radio commercials, print media, and internet advertisements. This includes press releases, exhibitions, sponsorship deals, seminars, conferences, and events. Word of mouth is an informal communication about the benefits of the product by satisfied customers and ordinary individuals. Harnessed effectively and it has the potential to be one of the most valuable assets you have in boosting your profits online. An extremely good example of this is online social media and managing a firm’s online social media presence.


In creating an effective product promotion strategy, you need to answer the following questions: How can you send marketing messages to your potential buyers?
It is important to devise a plan that balances profit, client satisfaction, brand recognition, and product availability. It is also extremely important to consider the overall “how” aspect that will ultimately determine your success or failure. The ultimate goal of business is to make profits and this is a surefire, proven way to achieve this goal. I think branding is entirely different concept and that built with special attributes the business products have.



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