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An otolaryngologist lists the top six things that she would like her anesthesiologist to do or not do, starting, of course, with fast room turnovers. Sometimes the anesthesiologist is on the phone with his stockbroker, instead of paying attention to the patient.  This is quite alarming. I realize that some patients require more procedures from the anesthesiologist than others, but in my humble opinion, sometimes certain individuals are too aggressive; not every patient requires an arterial line, for example. Communication is key to all successful relationships and joint enterprises, in or out of the OR and the hospital. I would like a non-traumatic intubation please—no bleeding to obscure whatever I need to do.
Everyone would prefer a non-traumatic intubation, whether or not bleeding interferes with the visual field.  It is obvious why it is particularly important to the otolaryngologist working around the larynx and trachea that the airway be clear of blood. More and more surgeons are seeking consistency in their anesthesia providers.  They believe that consistency improves quality of care and efficiency. The surgeon does not want to hear patients’ complaints about their anesthesia bills.  He or she especially does not want to face patients who are angry that the anesthesiologist—whom they did not choose—turned out not to be participating in the same network as the surgeon, radiologist and hospital. The surgeon wants to be sure that any needed tests and lab work have been completed timely—and that the documentation is on hand so that the case can proceed on time. Above all, surgeons and hospital and ASC administrators alike want safe, effective and consistent anesthesia services—and satisfied patients.  Fortunately, these are not rare.
An international, multidisciplinary team of researchers visits the zones where the myths of the near future are manufactured. The Visiting School Program at the Architectural Association under the direction of the talented and charismatic Liam Young and Kate Davies invited creative director and experience designer Nelly Ben Hayoun to join a multidisciplinary group of international research students, architects, artists, and writers on a trip to extraordinary landscape and industrial sites. The revolution is on its way, and we are the Unknown Fields Division's explorers and creative soldiers!
We collect, speculate, narrate, perform, record and experiment; we elaborate archives for possible futures.
We are looking at a destroyed doll laying on the ground outside the bus, and Christmas ornaments somehow still on the trees left by inhabitants of Pripyat during their mass-expulsion in May 1986, following the explosion of Chernobyl's Reactor 4. In the school building we observe, photograph, record: thousands of books and child-sized gas masks strewn on the floor as if a storm hit the site. We stop and feed catfish just outside the sarcophagus that now covers the deadly nuclear core that radiates still.
Yes, although we clearly know what happened here, we somehow seem to disregard the danger (if there really is any?!). The day before we enter the Exclusion Zone, we meet with Sergei Mirnyi, who started the tours in the Zone. Dressed in rubber protective suits, during the clean-up they drove their tanks around the devastated power plant with pop Ukrainian songs being broadcasted in the speakers of the camp.
Sergei explained to us how the Soviet Union managed to empty the whole city of Pripyat (population 50,000) in 1000 buses. Chernobyl was the site for the Unknown Fields Division's first experimentations, and our adherence to the rules was inconsistent. Now we are off to the Aral sea on board on a night Kazakhstan train, for an experience of waiting….Will the Aral Sea come back to touch our feet? Roberto Zancan talks with curator Jean-Louis Cohen about his survey currently at the CCA, investigating the role that design and architecture played in World War II. How an unlikely mix of media attention and marketing exploitation threatens to polarize an otherwise apolitical practice. In the second instalment of a cross-country series, a UK architecture critic dives into the US interior to explore the state of American cities and space.
On hand for the launch of a space telescope, the UFD team completes its mission to technologically altered landscapes at the Baikonur Cosmodrome.
Under the guiding theme of "Designed in China, Made in the World", Beijing Design Week opening ceremonies were surreal mega-events to impress a global audience. There’s a recent surge in the business press about incorporating social media and search or basically a more holistic approach to natural search optimization.
16 Rules For Social Media Optimization Revisited – As social media has become a ubiquitous part of the online experience, it represents a new set of behaviors for consumers and marketers. 11 Free Tools for Social Media Optimization – Social media sharing and interaction creates content that can be crawled by search engines.

If you’re a regular visitor to my financial management and business strategy blog, you may have already read my earlier post – Differentiate or Die: the importance of being different – which outlined the nature, purpose and importance of ‘differentiation’. In last week’s article – Insight Analysis: the last bastion of competitive advantage – I stressed the importance of finding different ways to slice-and-dice internal and external data, to provide CEOs with pertinent sniper-style advice, rather than churning out tomes of generic finance reports. This time around, we’re going to take a helicopter view of the how aspect and, more specifically, review a technique that helps define, analyse, understand and achieve differentiation. In essence, this is where the movie slogan parody this time it’s personal becomes of relevance. You see, even the simplest, most common, most mundane of offerings are differentiated in two principle ways: tangible (the ‘physical’) and intangible (the ‘psychological’) – and characteristics such as shape, size, colour, style, name et al, combine to form layers of uniqueness. If you’ve any doubt about the importance of this in business, then – the next time you’re grocery shopping – consider the humble toothbrush. If you’re interested in continuing this discussion, feel free to reach out to me via the contact form or at LinkedIn.
An Introduction to Digital Marketing Using the Extended Marketing Mix: Place, Process, People and Physical Evidence. Dubbed the Unknown Fields Division, they pack their Geiger counters and spacesuits to chart a course from the atomic to the cosmic, investigating the unknown fields between the exclusion zone of the Chernobyl Nuclear Reactor in the Ukraine and Gagarin's launch pad at the Baikonur Cosmodrome in Kazakhstan. Nomads hunting for the last whale in the sea, we seek the uranium residue, the radioactive dust dressed up in our red laboratory suits.
We eat in the Exclusion Zone, we breathe in the 'thing' overnight with open windows and heavy sleep. We feel that we are part of a giant set, but as active participants, the only dynamic components in it, we move like servos in the reactors, mechanically past the hidden surveillance cameras reportedly still operated by the Ministry of Emergency. This gigantic nuclear shelter was made during the emergency following the wide dispersion of radioactive elements. Radiation, according to him, is diminishing by a factor of 10 every year—which according to him means that nowadays the level of radiation in the zone is actually inoffensive, less even than flying from Europe to the USA.
While many popular biz pubs are catching on, bloggers and consultants like the team at TopRank Marketing have been covering the topic for a while. Too many companies make social media and certainly SEO more complex than it needs to be, bottlenecking progress.
This post outlines how Optimized Content and Social Media participation work together to amplify online marketing results for B2B companies. Here’s a selection of tools that help visualize or package social media SEO data for insight. That means it can be optimized for better visibility within search, attracting new members to your social networks and blog. We respect your privacy.PhoneThis field is for validation purposes and should be left unchanged. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. In effect, today’s posting is the first of many sequels, extending the story line from ‘episode 1’. In essence, this was all about using quantitative measurement as a way of gaining an edge over the competition. Simply put, effective differentiation requires our products and services to be ‘personalised’ to the market segments and consumer groups we serve.
The result of these layers is Product A has a different mix of attributes from product B, and therefore – it becomes differentiated.
Core attributes include aspects such as shape, size, function and purpose, whilst Packaging covers facets of styling, quality, design and appearance, etc,.
Strategic Planning: Part 13 - All of us work for unique companies, each offering their own blend of unique products and services. We are a high quality, one-stop-shop for all your marketing needs from the development of a marketing strategy to the day-to-day implementation of the marketing plan. I suggest circulating proposed meeting minutes prior to your next meeting so council members may review them in advance. Anesthesia Practices May Be Subject to the Phase 2 HIPAA Audits Dos and Don’ts of Amending the Anesthesia Record Concurrent Cases Can Be a Problem Not Just for Anesthesiologists The Burden of Measuring Quality in Anesthesiology and Other Physician Practices New Guidelines for Managing Postoperative Pain: Anesthesiologists Take Note Protect Your Anesthesia Practice Against Ransomware Attacks Anesthesia Practices Must Refund Overpayments within 60 Days—Final Rule The State of Anesthesiologists’ Exposure to Malpractice Lawsuits MACRA Fundamentals for Anesthesiologists Meaningful Use Update for Anesthesiologists and Pain Physicians; Hardship Exception Application Hospitalists and Anesthesiologists and Perioperative Medicine Toward Greater Accuracy in the Use of the Anesthesia Physical Status Modifiers Will Colonoscopies Continue to Be Bread-and-Butter Procedures for Many Anesthesia Practices?
They will skirt the retreating tide of the Aral Sea and mine the 'black gold' in the Caspian oilfields and caviar factories.

Forty-two members from the US, Netherlands, Greece, Italy, Canada, Germany, France, Portugal and more are trained to lose themselves in the Zone, to seek the imaginaries of disaster. Here the radioactive levels are higher and we can only take pictures "of the front of the sarcophagus, not from the right, not from the left" our guide Maxim tells us; he was born in Chernobyl and runs this tour. He thinks that Chernobyl should become a place for training for radiation emergencies, or perhaps use it as a national park.
He and his crew were responsible for cleaning the Zone two months after the accident; he has a very optimistic view of the zone that I found rather shocking…Trained with his military unit by the Soviet Union for the possible World War III, he was officer of radiation chemical and bacteriological surveillance when the Chernobyl disaster happened. The answer lies in understanding searcher behaviors and how expectations have changed as part of the search and social networking experience. Examples include: Fresh Content, Social Content, Interaction, Easy to Share and Syndication.
Here are 11 free tools that come in pretty handy for testing the waters and measuring optimized social media content. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing. You see – differentiation is a decidedly complicated area of business strategy, worthy of further exploration. If this was one side of the coin of competitive advantage, then differentiation is the other – and, both are essential components of successful strategy.
This concept of layers is often referred to as the Augmented Product Concept or the Extended Product Concept (Levitt, 19831), and is used in strategic planning and marketing management.
The category of Augmentation would include extras, such as warranties, guarantees, delivery and maintenance. The next time you’re reviewing your own products and services – think beyond the obvious, beyond their core; think about the layers.
2016 CPT® Coding and Key Reimbursement Changes For Pain Management and Anesthesia 2016 Predictions for Anesthesiologists to Ponder Update for Anesthesiologists on the Value Based Payment Modifier Social Media 101 for Anesthesiologists and Pain Physicians Anesthesiologists Should Prepare for the Medicare Comprehensive Care for Joint Replacement (CJR) Payment Model How Well Does Measuring Anesthesiologists’ and other Physicians’ Quality Work? In these shifting fields of nature and artifice they aim to re-examine preservationist and conservationist attitudes toward the natural world and document a cross-section through a haunting landscape of the ecologically fragile and the technologically obsolete.
A Shareable websites make it easy to attract attention to great content, which results in traffic and links. It plays a fundamental role in achieving and sustaining competitive advantage and, accordingly, will be a recurring theme for our discussions.
After all, creating a personalised offering that appeals to a large section of the population is, in some respects, a contradiction in terms, right?
The balance and prominence of these will, of course, vary dramatically from product to product, and service to service; in principle, though, these are the building blocks of differentiation.
Simply put, the reason you made that particular purchasing decision relates to the unique mix of function, shape, colour, name, styling et al. In essence, challenge yourself to differentiate through packaging and augmentation – get this value equation right, and it’ll be your products & services going into those shopping carts! The TDC asked Commissioner Dailey to convey its specific concerns about the way the BCC has directed spending of the 4th cent as well as its expenditures of TDC reserves.A  Concerns about the BCC spending funds for COCA, $300,000A for Goodwood and depleting reserves was mentioned on by multiple members of the Council.
Anesthesia Conversion Factors by Medicare Locality The Anesthesia Conversion Factor and PQRS Changes in the Final Medicare Fee Schedule Rule for 2016 Implications of North Carolina State Board of Dental Examiners v. Ben Hayoun delivers these excursionary dispatches from the zones where the myths of the near future are manufactured. More relevant links mean better visibility in search engines which means even more traffic. As usual, let’s break this down into a couple of fundamental concepts; let’s talk about the nuts and bolts. In effect, you bought it because it was differentiated in a way you, as a consumer, found more appealing than the alternatives. A Three additional agenda items were requested: (1) Mickey Brady wanted to discuss the proposed 5th cent.
He emphasized to fellow BCCa€™s the need to evaluate a€?alla€? spending on a regular basis.A  As shown by comments of the Council, it has very specific concerns about the 4th cent, COCA and Goodwood type expenditures that do not regenerate bed taxes.

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