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Has the horsemeat scandal put people off eating meat altogether or simply prompted them to turn to better quality alternatives?
The best mix of content you could produce would be a frequent and regular stream of truly evergreen content.
You may need more sales, have a new business to launch, urgently need to reverse a downward business performance, wish to urgently and directly take on your competition, want to achieve innovative and real strategic focus, need to embed highly focused sales disciplines, want to deliver maximum sales leverage from a Merger or Acquisition, need to ensure support for an incumbent senior manager or need cover until new a new sales director, MD or CEO is appointed.
With access to over 200 consultants in virtually every business discipline, and abiding by the ibd Group Ltd Code of Conduct, CMP also has the expertise on call to ensure delivery of your business needs whilst our Business Support Services and Sector Specialisms deliver you a combination of world-class consultancy, business advice and industry sector expertise. Social media training, Online marketing support and training as well as Wordpress websites and training, Warwickshire, Leicestershire, Northamptonshire and the Midlands. Online Marketing training, Google analytics training and support, Wordpress Websites, Wordpress Training, Build a website, Mail Chimp training, Facebook for business training, Rugby Warwickshire, Leicestershire, Leicester Northampton, Birmingham, Midlands. The content on your site can make or break whether or not your desired audience will find you. Once you know which keywords you want to use, integrate them into your site’s titles and text. Google introduced a keyword planner back in 2013 you can now access this tool via Google Adwords Keyword Planner and use it to find the keywords most relevant to your business.
It is a more focused version of the Google Keyword Tool and AdWords Traffic Estimator tool, and the focus is on doing one thing only: to make it easier for advertisers to get through the process of creating new ad groups and ad campaigns, which is the key to getting your PPC accounts off to a good start.
Geeky Tip: When linking to your web page or folder on your web page make sure to end the URL with a slash. Did you know that the content which shows up on search engine results isn’t always directly taken from a website’s content? When you add your meta description, keep in mind that this text appears in Google’s search results and will be viewed by potential visitors as they decide whether or not to enter your website.


The top (purple) title is the Meta Title, Google will read this first the grey text is you Meta description and the green text is your URL.
On the 5th of September from 1pm-4pm at a private location in Daventry, I’m going to be running my latest “Toolbox live event”.
In my 25 years in the electrical industry, I must have spent tens of thousands on print ads, but only in the last few years have I actually studied the marketing science, human behaviour and what actually makes readers take action from adverts. It took me down a long path, of studying big marketers’ materials, investing thousands into my education on courses and mentoring and eventually testing all the techniques and strategies that I had learnt. The advantage being, they’re going to get my thousands of pounds of education and testing for a snip of the cost.
My name’s James Dewane from “My Electricians ToolBox” – I’ve been an Electrician for over 25 years and for the past two years I’ve been teaching other electricians simple but highly effective ways to market their business. I urge you to book your seat, if you want to get a consistent stream of business on a daily basis. If you want to take advantage of the thousands of pounds and education that I’ve invested into my marketing, then this course will be perfect for you. However, if you book before midnight on Thursday 28th August – you’ll grab your place for just ?27.00! I only have 40, 35, 28 seats available, so please make sure you don’t leave this page without securing your seat. That’s why it’s essential to select the right words and phrases in your website’s content and SEO settings. In some parts of the country, a word like patisserie might be more commonly used than bakery, meaning that depending on your key audience you might want to adjust your content accordingly. Make sure they flow naturally within the content and avoid keyword “stuffing”- do not overuse keywords in your text because Google can penalise you for bad practices. With so many factors that go into keyword selecting, you’ll want to do a little extra research to make sure you’ve got it right.


The keyword planner is a useful tool for learning what people search for in your area and will allow you to find your own relevant keywords to add to your site’s content. The text attributed to your site on search engines is known as the meta description and can be customised to give those unfamiliar with your business deeper insight into what your website is about. By selecting the right ones and using them effectively you can massively increase your audience and Google rankings. When writing the content on your site, factors such as location and niche business offerings can play a big part in the exact wording that you’ll want to use. However, the link without the slash causes the server to redirect the request, which will slightly decrease the load time and may decrease your page rank. Include them in you URL and meta description to boost your SEO and you should see fast improvements in your web analytics. Think of your meta description as a short introduction that tells people who’ve come across your site pages on search engines a little bit about your business. Finally, keep it consistent, don’t have both versions of the same link on the same web page. But don’t’ spend too much time focusing on your meta keywords as these have dropped in ranking with Google over the past few years.



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