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First thing you land on when you click on a advisement link is obviously your landing page. Below are 40+ landing page design inspiration, they include landing pages of different types….you can take a look and get inspired by them. About UsWeb3mantra is an exciting platform designed for Bloggers, Designers & Developers to explore different web and graphic design techniques, latest trends and best practices. If you’d like to become a contributor or author to Web3mantra by either writing a post or tutorial or by sending any script or freebies feel free to send an email. The Top Ten Mobile Landing Page Best Practices (Infographic) You are using an outdated browser. Creating Killer HeadlinesYour headline is the first opportunity gaining your customer’s interest by making an emotional appeal to whatever problem they are trying to solve.Headlines should be clear and easy to understand, should include your keywords, and need to attract the reader to keep reading further.
Right after the headline and sub headline, you want to present the problem that the customer is having, focusing especially on the customer’s pain.
On your sales page, your product should always be the best – or better yet, the only – solution to whatever problem you have just stated.
It’s critical that you portray your product as not just one of many possible solutions, but as the only solution that will give your customers the exact type of relief from whatever pain they are experiencing. Social proof, also known as the “bandwagon approach,” is when you show your prospects how other people have benefitted from your product. Bonuses aren’t always essential, but they can often help “sweeten the pot” and help customers make the decision to buy decision if they are on the fence. Make sure you assign a value to the bonus: “The WordPress dictionary ordinarily sells for $19 and the keyword software is worth $29, but they are yours for free if you purchase the main product now!” This lets you increase the perceived value of your offer.
You want to limit your guarantee to 30- or 60-days from the day of sale so you don’t have customers coming back months or even years later looking for a refund. With digital products, you generally want to let them keep the product rather than send it back because it builds goodwill and makes them more likely to purchase more products from you in the future. Offering a guarantee also removes risk for the customer: If they don’t like it, they can have their money back. By the time readers have made it all the way through your sales letter to the CTA, they probably are ready to buy anyway. This is 10 teeny tiny thumbnails of the soon to be heretofore thought of as the greatest landing pages ever seen on November 23rd, 2010. And that’s exactly what your visitors do when your design sucks, you have a video auto-playing with no mute button, there are no indicators of trust or security, the form has a million fields and the testimonials look like you wrote them yourself. Soooooooo, today we’re going to take a trip down to the Top-Notch Landing Page Store and see if we can rustle up something to inspire your next design.
Each of the following pages exhibits excellent qualities of conversion centered design, but most of them also do a couple of things wrong. Even with a clean and conversion oriented design, many pages still commit the cardinal sin of providing outbound links that aren’t part of the conversion funnel. The links at the bottom of the page still go to external microsites (click the image to see the full screenshot).
Social proof in the context of landing pages refers to the idea that your visitors will be influenced positively (although there can be negative effects) by showing evidence of others participating in the use of your product or service. I was a little underwhelmed when the next page was a blog, rather than a continuation of a marketing experience, so I’d do something more engaging at that point. They have used geo-targeted segmentation to set up my location, and are presenting a big bold value proposition statement (50%-90% off) to get me interested. Simple forms: In step 2 (the lead gen portion), they ask for your email address only, reducing the barrier to entry to a bare minimum.
It pains me to repeat the same thing over and over, but the call to action on your buttons is REALLY IMPORTANT. It tells a simple story: As a click through page, it provides enough information and interest to warm up visitors and encourage them to continue down the intended conversion path. This is the modern apple-esque equivalent of the old-school long sales letter landing page. The price and call to action to buy the app are nicely positioned above the fold, leaving you to explore the page knowing how to interact when you are ready. Proof of concept: The photo gallery at the end caps it off nicely by showing that you can take great photos with this app.
The reviews beneath the phone are highlighted in red, making them the most important visual aspect of the first screen.


Despite how much this looks like a standalone landing page, it’s actually their main pricing page. Trust and credibility: The Verisign symbol is placed next to the purchase button and the grouping of worldwide brand names directly below helps to reinforce the value of the product. Attention to different reading styles: There is a nice mix of bullet points, coupled with detailed descriptions for those who need to dig deeper. Would love to know how this converts in comparison to a similar page that had the regular global navigation and footer distractions. As one of the world’s biggest newspapers, they clearly need to keep up with the times when it comes to marketing. It’s a great video that really demonstrates the power that video has to tell a story. Like I said at the start, I don’t want to link to the campaign page, to prevent skewing the stats just for editorial purposes.
If you have other great examples of landing pages or have any questions, please jump into the comments. I just thought Group On page was very generic and can?t convert well depending on the users intents when landing there. It does give you a complete registration form at the 3rd step so they do lose a bit of their street cred for simplicity. I think the Theme Forest ones (and the ones we provide) are a great way to get started when you don’t have a designer. The Theme Forest ones are nice, and if you biught one of them, you could re-create the page inside Unbounce (either by chopping up the PSD) or getting an HTML version that has pre-chopped images and just importing them and laying it out in Unbounce. Do you think they started off from scratch, or have they bought any of the templates that you can buy?
I think most of them will have internal design teams or design agencies that they pay to do this kind of thing. If you are working on a smaller scale (most of our customers are SMB) – then starting with one of our templates is an easy way to get going. I notice that all the links in your nice piece here open external sites in the same tab, thus removing viewers from your page.
If this were a promotion specific landing page I would open them in lightbox modal windows most likely. Here the links are more there as a thank you to the owners of the content rather than a place to drive readers as they go to their main homepages (for the most part) rather than the landing page in question (to protect their conversion stats).
I prefer opening a link in a new tab because that way when a person ventures off down the internet rabbit hole and gets distracted, they don’t lose the original place they started from which can happen when you have tons of tabs open and click through many links in one session.
You also can include stories about people who have experienced profound improvements to their lives as a result of your product. Usually, they are one or two additional products that are related to your primary product’s niche you throw in for free, for your landing page best practices.
Some people will buy your products and ask for refunds just so they can get the product for free, but not many, so it’s worth it to provide a guarantee every time. Your CTA is where you tell your customers exactly what it is you want them to do: Buy this product, subscribe to this website, and so on. Rather, I’m going to cling to the assumption that it sucks simply because most of them do. If you’re looking anywhere for design inspiration for lead capture forms, this is a good place to start.
To get around this they’ve placed a directional cue (arrow) at the top of the form to point the way to the action area below.
This keeps visitors on the landing page instead of wandering off onto another page – and away from your conversion goal. This can be presented via counters showing your social followers (Twitter, Facebook etc.), and testimonials that describe the emotional reaction to your offering from real world customers. Instead of showing people following or registered for the conference, they are showing the photos and names of a huge collection of famous players in the marketing industry. Here, they’ve added a Twitter sharing button to help visitors spread the word on their behalf. But there’s no denying that the click through rate of this landing page would be very high. The progress indicator below the form lets you know that there are 3 steps and where you are in the process.


The imagery indicates alcohol which might be why I agreed to enter my email, but some qualification of the offer details would be good. The branding is so powerful in this case that it can be safely relegated to the bottom of the page. Any doubt in the visitors mind as to what will happen can lead to little leaks in confidence. You’ve probably seen the less trustworthy ones before, where the writer uses reams of ultra persuasive copy to convince you that, despite being an average Joe, they have managed to build an online internet business that prints money. The target customer already has an iPhone, so they are used to seeing beautiful design with apps placed in context with their intended use.
Professional photographers that just want a cool app for their phone will find this convincing. While I would normally recommend the CTA get this level of attention, it really pushes you towards what is often the swing vote in a purchase – what other people say.
They’ve taken conversion design principles and applied them directly to the most important page on the site. Coupled with the name and company name, you’d be able to verify that these are real business people quite easily.
However, the video from this landing page is freely available on YouTube, which as I mentioned earlier, is a great re-use of campaign content to help your organic rankings. If you see it in action its quite nice too as the forms for each stage just scroll in from the side. I’m actually about to release a product in the next few months and need to create a solid landing page.
Yeah, it’s hard work finding the good ones, but when you do it can make everything very clear for people. I like UPS lander, but instead of the text I would place opt-in box next to the video player, and not bottom left. Obviously it’s a random sample but it will be an interesting ration to keep tabs on to see if it climbs as awareness of video effectiveness grows. Just going to prove that what we learn each day is that we’ll never know it all, but instead can find satisfaction in our attempts. Most of these would have been designed and put online by marketing professionals, so do you have any hints and tips for those of us who doing this for ourselves rather than a big multinational?
Then if you want to step it up a bit, I’d recommend 99designs to get a really great design for your page.
Some like external links to open in a new tab, some in the same (so that they can go back rather than close). If your landing page is good and creative enough then only the visitor will stay for a while or will come back to visit again. If you aren’t backing up your products with a money-back guarantee, some people might wonder if there is something wrong with your products. Or better yet, subscribe by clicking on this link now to get more of these educational articles as they come out.
Sorry Webtrends, as much as I love you, this is a rookie mistake that should never be repeated.
You can see what I’m talking about on one of the Unbounce contest landing pages (click the contest rules link near the bottom to see the modal window). Landing page is also called lead capture page that is it leads you to capture loads of visitors if you design it properly.
It’s becoming increasingly common (for good reason) to include testimonials on pricing pages. Video marketing specialists Turn Here highlight good conversion improvement numbers and the side benefit that properly optimized video can be 53 times more likely to reach the front page of Google search results. It’s time for marketers to drive meaningful, engaging experiences regardless of what channel they are coming from or how they are accessing your campaigns.Don’t worry.



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