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Copa do Mundo, mandamentos que ajudam a encantar os clientes, a empresa dos sonhos…No mes de julho, esses foram apenas alguns dos assuntos que o blog do projeto Implantando Marketing apresentou para reflexao e compartilhamento do conhecimento com seus leitores. Jornalista com especializacao em Producao e Critica Cultural pela PUC Minas e presidente do projeto Implantando Marketing.
FACA PARTE DO PROJETOO Implantando Marketing visa a uniao dos profissionais das areas de Marketing e Comunicacao Empresarial e busca formas de divulgacao e crescimento dessas areas atraves da Implantacao de Departamentos de Marketing e Comunicacao em pequenas e medias empresas. COMO SURGIU O IMPLANTANDO MARKETING?O Implantando Marketing surgiu para ser mais que um blog: trata-se de um projeto que busca uniao e proximidade entre os profissionais das areas de Comunicacao Empresarial e Marketing. Este site e um espaco para compartilharmos experiencias e trazer textos com discussoes, informacoes e reflexoes sobre nossas areas de atuacao. As the old saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Don't let the same thing happen to your new product. Ask yourself: What is my goal, and how is my content marketing plan going to help me accomplish it?
In order to even begin the marketing aspect of a content marketing plan, you need to develop the content you are going to use. Determine industry keywords that are not only relevant to your product, but also are going to generate enough buzz. Considera o marketing um fator de extrema importancia na comunicacao estrategica das empresas e promocao da cultura na sociedade. Para isso, compartilhamos experiencias e conhecimentos necessarios aos profissionais e empreendedores que querem se beneficiar dessa Implantacao.
Fico muito feliz, e um prazer enorme e motivo de orgulho fazer parte deste time super competente de pessoas apaixonadas pelo que fazem. This means researching everything about the audience to whom you will be delivering your content.

In general, determine what will differentiate you and your product, as well as what will help you to achieve the goals you have set. It should include strategies, specific tactics, suggested headlines, content deadlines and allocated responsibilities.
This means tapping into existing communities by sharing and commenting on their content, as well as establishing your own communities across various social networking platforms. Remember, content marketing isn’t just about you. By measuring the effectiveness of your content, you can determine whether or not your plan needs to be altered, or whether it's working in the first place. Keep an eye on pageviews, retweets, Likes, +1’s, shares and so on. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. But trust me, it’s worth the effort! Here are 10 steps you can take to improve your content marketing and drive awareness around your products. Ask them questions, research website traffic data and determine their demographic information, including age, gender, education, location, etc. From there, you need to figure out what your audience is interested in, both online and offline. The end result should be one to three main messages, each with one to five sub-messages that offer a bit more detail. This is a fairly major undertaking, but you’ll be thankful for your hard work once it’s complete — and you'll save time in the long-run. Go back to your key messages and subtly incorporate them into the content without overtly selling your product. For example, make sure the tags you’re adding to your blog posts are going to generate traffic, since this can help you get found in the first place.
One of your goals should be for people to recognize your product based off of the content you’ve been placing both online and off.
Conversations and sharing includes participating in and driving conversations through blog commenting, link sharing and comments on videos.

Content marketing is about creating trust through education and information, not using traditional sales tactics. I’m a huge fan of both Scribe SEO and InboundWriter to help you accomplish this. Also, spread the word through Twitter, Facebook, e-newsletters, etc.
For a more in-depth look into how to create your content marketing plan, check out: Content Marketing For Dummies – Cheat Sheet.
This type helps to encourage discussions between other thought leaders within your industry. You can stick to one of these forms of content marketing, or you can use all three.
What are their likes and dislikes? In this step, it is helpful to think like one of your clients or customers. It may seem like you’re trying too hard, and in turn, people may not be interested in what you have to say. Eloque came out with a free ebook, The Grande Guide to B2B Content Marketing, a helpful read when it comes to content marketing. Envision that you're writing for one specific person, and then tune in to his thought process in order to succeed. Plus, it’s useful for deciding which platforms you should employ and how to effectively use them. Above all, listen to what that person wants, which is not necessarily the same as what you want.

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