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Anyone that’s been in this industry long enough knows a good landing page can make or a break a campaign. Imagine a scenario where you’re advertising on a traffic source such as Facebook hoping to profit.
However the same couple have a much higher chance of buying that vehicle if they get talked to by a good car salesmen. Breaking even is a good thing because I know I can split test ads, make my landing page better, test more offers, get a higher payout on the offer, etc. The key to knowing when to and when not to is to think about how much action to they have to take, and how much information do they have to give up. I see a lot of competitors out there that direct link some campaigns and probably would benefit more if they had a landing page. Do you have any campaigns where it took you a ridiculous amount of testing to finally get profitable? I’m running 2 campaigns on adcenter ppc right now and both are getting closer to breakeven but this is 5 ads later and I could use some motivation. A lot of the guys that run that kind of stuff have it approved by lawyers that specialize in that area of law, and feature legit testimonials and pictures. Heatmap doesn’t work when I implement it on each of my LP and traffic is sent to the rotator script. This report surveyed 472 business owners and marketing agencies across Australia to gauge their adoption of digital marketing and how the results compared to the same survey done in 2013. Digital marketing has certainly grown in significance which is no surprise however one of the key issues facing businesses is the lack of understanding within senior management and the general lack of appropriate skills and systems. If you have a project that you would like to discuss with us please give us a call or simply send your details by way of our contact form and we will guarantee to respond. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Improve your conversion rate by using a landing page in conjunction with your PPC campaign, and any online marketing initiative. Why link ad campaigns to your homepage where there is a wealth of content that might distract the visitor from their original intentions? The landing page has one goal, and that is to persuade the visitor to perform a specific action… the famous Call-to-Action (CTA). The overall visual design and color pallet of the landing page should be consistent with that of your homepage and branding. The landing page has one goal and that is to encourage the visitor to perform a specific action (eg – buy a product, fill out a form, download an eBook, subscribe to an email list, etc). The landing page should pass the 5-second test; all vital information (including the CTA) should be above the fold – immediately visible, legible and clear to the visitor, within the blink of an eye! Headline and Paragraph: provides information about the company, including credibility, relevant credentials, and certificates. Additional Information: includes alternate contact information, or ordering options (should only be included if applicable). Let us Help you Improve Your Website Search Engine Ranking, Traffic and Social Media Visibility! Prepare for the Latest Google Algorithm Update, Before the Google Pigeon Crosses the Border! Facebook Twitter LinkedIn Google+“Vous n’aurez jamais une deuxieme chance de faire une bonne premiere impression”, le concept est applicable aussi bien dans les relations humaines que dans le digital.
Il est donc important de mettre en place une page impactante qui sera responsable de la reduction de votre taux de rebond (bounce rate). Bien que l’intitule reste relativement explicite, on fini par s’y perdre avec tous ces anglicismes. La landing page est ainsi la cle de voute de la strategie marketing puisqu’elle va conditionner la transformation de vos visiteurs. Deduites des principes de l’experience utilisateur ou encore du SEO, ces astuces vous permettront d’optimiser le taux de conversion de vos Landing Page. Tout comme dans la communication orale, le non-verbal conditionne plus de 75% de votre message. Dans un soucis a la fois de referencement et de precision, il faut accorder de l’importance a la longueur de votre texte de presentation.
Il n’est etranger pour personne qu’aujourd’hui, une grande partie de la population a au moins un compte sur un reseau social.
Le Netlinking correspond a l’augmentation du nombre de liens provenant d’entites externes ou le PageRank et le trafic sont eleves.
Si le but premier est de convertir vos visiteurs, de les pousser a telecharger un document en particulier, il est interessant de mettre en place une page de remerciement.
Il est toujours plus interessant de se procurer des outils analytiques pour ameliorer l’etape de tracking. C’est une pratique souvent negligee, mais il est important d’accorder de la place a une description de l’auteur du document. Il faut principalement retenir que la Landing page correspond a la premiere impression du visiteur sur votre contenu. Specialiste des outils de Marketing Automation, DMP et Marketing Cloud, j'ai une connaissance precise des outils de lead generation a destination des entreprises.
LEPTIDIGITAL est un blog webmarketing specialise dans l'actualite des Reseaux Sociaux, du Webmarketing et du SEO. What about conversion optimized pages like sales pages, squeeze pages and other landing pages?
Imagine being able to create a custom landing page that looks great and is designed to convert – all without the technical headache of having to pay a developer or learn how to code.
In this post I’ll show you a number of powerful WordPress plugins that make landing page creation easy.
Thrive Content Builder allows you create custom page layouts with its drag and drop editor which allows you to see exactly how your content will look. It has all the elements you need in order to create great looking squeeze pages, sales pages and so much more. In a recent update, the landing pages add-on was released which makes it easy for you to create high converting landing pages in a short space of time. You can also create 2 step opt-in forms which display a popover when a button is clicked by the user. OptimizePress has been a leader in the field of sales pages, landing pages and squeeze pages for a long time, but until version 2.0 launched, they only provided a WordPress theme.
I’ve been an OptimizePress customer for a long time now, I bought the first version a few years ago and as soon as version 2.0 was released I bought that too. OptimizePress 2.0 has taken the creation of landing pages, sales pages and squeeze pages to an entirely new level.
This gives you the ability to create stunning landing pages that look just how you want them to.
The time it has saved me is incredible and the fact that it comes with a membership plugin could save you about $100-300 on buying one separately. There are better membership plugins on the market which have more features and are easy to use, but the option is there if you need it. I used this plugin to build targeted landing pages for a marketing agency I used to work for and the results were great, despite the fact that I’m not a web designer. LeadPages is much more than just a WordPress plugin; it’s a landing page creation platform. Setting up your own high converting landing page is extremely easy and if you have the copy you want to use, you can have a page created within minutes. Coming Soon Pro is one of the main plugins I install whenever I start building a new website. I use the plugin to display a coming soon page so that nobody visiting the site can see what I’m doing with the site behind the scenes. This plugin is also useful after a website has been launched because your coming soon page can be assigned its own URL and used as a regular landing page.
There are a bunch of free landing page plugins available, a lot of the ones I came across required paid memberships to work beyond a free trial. The downside is that integration with popular mailing list providers starts at $25 each; some like GetResponse are $35. Note: when testing this plugin I did find it quite tedious to customize and it wasn’t all too user friendly in comparison to other landing page plugins I’ve used.
I’ve listed a number of plugins and it’s important to note that these plugins are best suited to different circumstances.
In fact, it’s not strange to actually use more than one of the plugins that I’ve listed above.
For example, I use LeadPages for the majority of my landing pages purely because it’s so fast. Below I have listed a number of situations where you mind find particular plugins work better for you than others.
Although with OptimizePress you do get a membership plugin and a theme version but the trade-off is a more resource intensive plugin.
If you have a lot of free downloads that you make available for your email subscribers, LeadPages is a great option. The problem with having a lot of free downloads for subscribers is that you find yourself having to create multiple pages for each one to be downloaded from. The other thing is that LeadPages takes care of hosting your landing pages too so you’ll save on bandwidth here.


I find Thrive Content Builder makes it much easier to tweak landing pages than anything else and it’s also very easy to add additional elements to your pages.
OptimizePress is another good option here, you get the option to add more elements but it’s a more resource intensive plugin. WordPress Landing Pages does allow split testing but I find it a very limiting plugin due to how integration’s soon cause the price to spiral out of control.
LeadPages comes with 70+ templates out of the box but they also add a few new templates every month and they’re all based on templates that are getting results.
OptimizePress comes with around 30 templates out of the box but you can subscribe to their monthly club which will give you access to over 100 templates with more being added every month. Both LeadPages and OptimizePress now have a marketplace where you can purchase extra templates or sell those which you’ve created yourself.
Page load times are extremely important but you also need the right combination of features that don’t restrict you to the point where it makes using a landing page plugin more time consuming than it should be. So for a light weight plugin that has enough features to make your life easier and save you time, Thrive Content Builder is a solid option. Whether you want to create a squeeze page to build your email list or create a high converting sales page to promote your latest product – the plugins mentioned above will help you. They will take the complexity out of creating any landing pages and help you create eye-catching designs that convert well.
All so you can focus on positioning your products and offers, creating compelling content and helping you get the results you deserve. Identify the features you need, find a plugin from the above list which fits and get started. There’s not much in terms of free landing page plugins, but WordPress landing pages is the only free one worth trying. The premium plugins offer more functionality, but damn it’s not bad for free and there is a leads plugin that integrates with it too (also free I think).
I have been using WP Landing Pages since January and my opt ins have come to a stop on my site through Hybrid Connect. I like the idea of the Inbound Now plugins too but I didn’t find them too straight forward so stuck with the Optimize Press system. Damn, that’s quite a decline – have you got goal tracking setup in GA to find out what the cause may be? Sometimes certain websites that are referring traffic can be responsible for a large number of subscribers.
I checked out your site and it looks like you have a paid plugin called Instabuilder installed.
Then there is the free word press plugin, which pretty much does a good job too (I am not sure if it includes sale pages) but for a free plugin, it packs a punch.
I am literally starting chapter 1 in list building, and with that in mind, which one should I go for? Your comment has made me realize that I need to update this post and add some sort of decision matrix that shows which plugins fit which circumstances best.
You should write a book on this Adam, seriously… The mechanic side of blogging needs a voice like yours. Anyway: this subject happens to be the most difficult thing about blogging and you literally spend hours researching it. So when I saw your name in the search results, I jumped for joy because I knew I would get great advice, with no stone left unturned. I’m really glad you were able to find this post at the right moment and I appreciate you placing your trust in me! The free plugin is handy for getting started but the paid add-ons mean that just for the ability to integrate with a platform like GetResponse or MailChimp, there’s a fee. One of the newer plugins that I added to the list could be a better fit, Thrive Content Builder.
Thrive Content Builder is another good option, it’s more light weight and super easy to use. Completely understand your frustration with the tech speak – I’m hoping that I can put together something that will really help with understanding the technical side and your feedback will be great!
Really appreciate you sharing the tutorial on how to setup goal tracking with GA using no thank you page – I think that will be really helpful for others. I am a beginner blogger and am looking for free plugins for landing page, email subscription. But there has to be a few plugins that provide the basic functionality and can be used till one starts earning enough to use premium plugins with advanced features. Hi Adam, As good as it is it would make sense to point out that the landing page side of Optimize Press is NOT a plugin but a THEME. For example I love the Divi theme from Elegant themes and would like a good landing page system which works well with it but I can’t use OP.
Thrive looks nice though, would you run into the same issues or will it plays nice with other themes? So you could use it with Divi, in fact I used OptimizePress to build landing pages for an agency I used to work for.
The bonus of Thrive is that you can build pages on your current theme’s layout, rather than it looking entirely different. If you want a completely different looking page, you can use the landing page templates or start from a blank page if you prefer.
Having used the editor in both Divi and Thrive Content Builder, I think you would find Thrive’s to be faster and better equipped for what you need.
ProfitBuilder is a nice option, I’ve used it myself and the price is very reasonable. I’ve seen stale niches become hot overnight because someone came out with a new angle on their landing page. You’ll do this through an affiliate link so you can get credit for any sales you generate.
The point of a landing page is they help increase the visitor’s desire to complete the actions you want. I send $100 worth of clicks at a $.20 cost per click (500 clicks) that goes to my landing page. Someone that has to pull out their credit card to complete the action will need a landing page. Imagine you have a new niche with several countries and you don’t know which country to start. I usually keep testing if it’s a niche I know a lot of people are making money on, and the volume potential is worth it. I read that the FTC came down hard on flogs (fake blogs) a while back, but I still see them around (so it seems they still work, but are risky). However, it does work when it is implemented on just 1 LP and traffic is sent only to that LP. The greatest opportunities for business lie in the area of personalisation with many companies looking to adopt CRM systems in the foreseeable future. Based in Brisbane and the Gold Coast, we are here to help businesses looking for a new web solution, digital marketing or simply wanting to upgrade their existing website  feel free to contact us. Instead, direct traffic to a dedicated campaign landing page that is specifically tailored to the ad campaign keywords, search terms, and target audience. All navigation menus (eg-home, about us, portfolio, etc), links and extraneous design elements should be removed. Include a privacy statement to put the visitor at ease with sharing their contact information. Reassure the visitor that they are on the right page by matching the campaign search terms and keywords. Know your target audience personas, their motivations, priorities and challenges, and tailor the message to meet those needs.
If using AdWords, include your business Google+ information to maximize on social impressions. Et par analogisme, la landing page ou page d’atterrissage correspond  au premier ressenti de votre visiteur et a la premiere idee qu’il va se faire de votre blog ou de votre marque. Quelques astuces vous permettront de produire une landing page efficace et bien construire.
La landing page designe la premiere page sur laquelle vos visiteurs vont arriver apres avoir clique sur un lien, qu’il soit issu d’un partage sur vos reseaux sociaux, du mail d’un commercial, d’un emailing ou encore d’une publicite display ; le trafic qui mene a une landing page peut etre extremement large. Elles font office de reference, de rampe de lancement, et non pas d’une realite intangible.
Pour ne pas decourager vos visiteurs, il faut veiller a limiter leur implication et leur investissement des les premieres interactions.
Si le langage corporel n’existe pas dans le digital, il est tout a fait possible d’imiter ce principe en attachant de l’importance aux visuels de votre page. C’est celui qui est en charge de convaincre le prospect et de le pousser a parcourir sa navigation.
Dans un soucis d’accessibilite, il peut etre interessant de proposer a vos visiteurs de s’enregistrer grace a leur profil social.
C’est une technique de referencement particulierement efficace car les liens sont tres estimes dans l’algorithme de Google.
Une fois que l’internaute aura rempli le formulaire pour recuperer le fichier en question, il faudra le rediriger sur une page quelconque qui se chargera de transmettre les informations a votre base de donnees. Elle est relativement importante puisqu’elle va conditionner l’efficacite des campagnes futures et la relation client.


Si ca n’a pas d’impact direct sur la performance de la Landing page, c’est surtout un procede qui va permettre de l’humaniser et d’introduire une relation de proximite. Du referencement a l’experience utilisateur, chaque aspect presente son importance bien qu’elle ne soit pas forcement identifiable au premier coup d’oeil.
Si elle ne respecte pas les besoins de l’internaute ou son confort de navigation, votre taux de conversion sera inevitablement tres faible. Riche d'une experience au sein de plusieurs entreprises creatrices de softwares B2B, je suis actuellement en charge de la promotion des outils de Marketing Cloud chez Oracle. You will even find tools that allow you to run split tests in seconds and create a variety of other types of pages. And the availability of templates means you can save time & get some inspiration to make something that looks great.
This does mean that it’s a bit more worthwhile spending the money on OptimizePress if you were considering this as an option.
I use OptimizePress for when I need something built from the ground up or which needs more customization.
You can get the license for all of your sites for $67 and while this price will go up (not sure when), the usual $97 price still works out great in comparison to the likes of OptimizePress. The last split test I started took me 2 minutes to create and that included tweaking the copy. It comes with a light weight plugin and it’s easier to get a landing page setup than with the Thrive Content Builder. Now he shares what he’s learned about growing blogs and businesses here on Blogging Wizard. Seems a bit odd, it’s usually difficult to not setup the auto renew for a domain with most domain registrars now. I went from like 1-2 spam comments a day (manual comments I think) to 60+ automated comments and I don’t have the time to moderate all the spam comments. I have checked out the plugins that you are recommending and the only downside for me is that monthly fee attached to some of them, so naturally I gravitated towards authority pro 3 because there are no recurring membership fees, or monthly fees, that definitely ticks my box.
Very true about it being costly, I’ve spent a crazy amount in the process of finding my way through all these tools. I’ve added a sort of decision matrix at the bottom of the post based on various situations and needs too.
It’s currently $49 for a single license so it is almost double the price of Authority Pro. I tried the first version of OptimizePress when I was a new blogger and it was too difficult for me to do myself. Still a rare thing these days – so much honestly claimed and so little displayed in some cases.
After reading it I’ve decided to use Thrive Themes Content Builder, mainly because my needs are not extremely sophisticated and I am not a big fun to pay subscription fee for this kind of solution.
While Content Builder is less easy to use than it is promised, after some practice I’ve managed to build a landing page that looks OK, so I am fine with this part. The challenge for me was to use a simple contact form, I have a page where I want to collect contact details (it is order request page), so I don’t want to use something like Mailchimp or other eDM platform that requires double opt-in. In overall while there were some hurdles I am fine with Thrive Content Builder, will see how it work. Also they charge for integration’s to email providers, whereas the paid plugins are often much quicker to use (your time is valuable) and they work with most popular email providers. I currently have a Coming Soon plugin (Ultimate Coming Soon Page) but can’t figure out how to integrate my lead page. So whether you want to use it with an existing theme or to replace your current theme – you can do it. I am like Ric Flair, I will use every trick I can in the book to increase conversion rates (Whhhhhhoooooooo!!!!). I’m going to keep things as simple as possible since I have a lot of beginners that read.
I know from tons of experience that I could create a landing page for that eHarmony offer and it would do better than direct linking. I use a strategy I call Minimum Viable Campaigns where I test the ideas with direct linking before I really invest my time.
If I had a $500 budget I would set a $50 budget for each campaign and direct link them all. Use headings within the content to direct attention, lists and bullet points to summarize and highlight key information. C’est pourquoi les pages d’atterrissage portent ce nom, dans le sens ou elles federent de nombreuses sources de trafic et les aiguillent efficacement vers des workflow (processus marketing automatises pour les relances et l’envois de newsletters personnalisees). Malheureusement, elle est tres souvent negligee au profit d’actions marketing plus traditionnelles ou a priori plus efficaces.
Il faut savoir que si le sujet principal est de creer une Landing Page efficace dans un objectif de telechargement d’un fichier en particulier, certains de ces conseils peuvent tout a fait appliques dans le cadre de la page d’accueil de votre site. Il n’est pas rare de voir un formulaire de contact sur une Landing Page, si c’est le cas de votre page web, il ne faut pas plus de 4 champs.
Le fait de placer au minimum 2 images va vous permettre d’attirer l’attention de votre visiteur, qui s’attardera ensuite sur votre contenu textuel. 500 mots est un minimum raisonnable qui assure un referencement correct et une longueur de contenu qui permet de s’exprimer.
Si vous les agressez d’entree de jeu avec une dissertation, ils risquent de rapidement fuir. Afficher cette feature des la premiere page permet aux internautes d’etre directement convaincu de la rapidite et de la facilite d’utilisation de votre interface web. Puisqu’elle constitue la page en charge de la conversion, il vaut mieux que ce soit la plus visible sur internet. Les tribunes sont un bon exemple de Netlinking, ecrivez pour d’autres sites web qui vous remercieront en attachant un lien vers le votre.
Oracle propose notamment un moyen performant de tracking inclu dans son Oracle Marketing Cloud. En effet, vous aurez probablement enregistre l’adresse mail du prospect, auquel vous pourrez ensuite envoyer automatiquement une newsletter. C’est d’ailleurs une pratique qu’il est aussi conseille de mettre en place dans la phase de mailing, il est toujours plus agreable d’avoir l’impression de recevoir un message d’une veritable personne plutot que d’un robot. C’est pourquoi elle doit constituer un veritable travail a la fois technique et ergonomique.
I also use Thrive Content Builder for the times when I need something less resource intensive than OptimizePress. If I go ahead and grab authority pro 3, will it be a good investment or should I just start with the free wordpress plugin?
Need to check this out, very keen to see how this compares with the likes of Thrive, OP and LP. I had Contact forms as a part of Jetpack installed and they didn’t work with Thrive Content Builder. If you send someone to this page and they fill out all the information, you get $5 or whatever. Using our scenario, someone clicks your ad on Facebook and then they immediately go to the eHarmony page.
If you don’t know, then you have to test direct linking vs a landing page and see for yourself.
Si il en contient plus, vous risquez de rapidement refroidir l’ardeur de vos prospects… et surtout de voire fondre votre taux de conversion.
C’est une facon de conserver la relation avec le client et d’entrer dans une phase de Lead Nurturing.
Participant au tunnel de conversion et aux actions marketing futures, la Landing page releve d’une crucialite considerable. How much you get for your investment, and whether you’ll be able to build all sorts of landing pages with a given plugin.Can it work with your current theme? You just need to pick a pre-designed template that you want to start with, and then you can modify away. Share your work with others, or reuse existing designs.A wide set of content elements (everything from headings, photos, text, videos, and so on).Works with current theme? That being said, there really aren’t many sensible free landing page plugins for WordPress out there. While the plugin is free, the functionality it offers isn’t on par with the other solutions on this list (especially in terms of design).
There’s no clear winner on this list, as it all depends on your own needs and requirements. You may also want to see our comparison of 9 best list building WordPress plugins.What’s your take?
Also, you can save your landing page designs as templates, then export them and use them on other sites!Thanks again for the mention and for the great overview! The split testing thing is really useful, and potentially the only way to really make our landing pages perform well.



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Comments to «Top landing page sites»

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