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The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers. Whether the agency is a dozen people or 500, or was founded as a traditional agency or a digital agency, every creative group brings its own flair and aesthetic to its work.
Conan O’Brien’s team came to Breakfast on September 14, 2010, with a blimp that was to be in the air by October 1 to promote Conan’s debut on TBS.
More than 18,000 people followed the blimp on Foursquare, and the blimp garnered more checkins in that 60-day span than the Empire State Building and Statue of Liberty combined. Breakfast was also the brains behind Precious the Tweeting Bike and the recent Instaprint device, which was developed to make use of Instagram’s API and take advantage of the photo sharing that was bound to happen at SXSW. Andrew Zolty, the shop’s creative director, says Breakfast is “not quite an ad agency, not quite an interactive agency, not quite a product company.” What they are is a trio of innovators that creates and develops new digital products and custom technology for each project and brand they service.
The 2011 Super Bowl was more than a Packers-Steelers showdown — it was also the centerpiece of an innovative auto campaign.
Other prominent Razorfish campaigns include the Axe One Night Only campaign in August — which garnered 44,000 contest entries and saw more than 105 million impressions on Facebook — and the redesign of The Hollywood Reporter's website.
When Pepsi forwent a multi-million dollar Super Bowl buy in 2010 to host a community improvement initiative, the marketing and ad worlds were stunned.
She adds that the differentiator between Huge and other agencies is its eye toward simplicity and a “user-friendly approach.” Its clean aesthetic in web design is what has drawn big brands like JetBlue, Ikea and iVillage to the agency, which was founded in 1999.
Firstborn gave Twi-hards something to tweet about when it branded Eclipse gum with the stars of Twilight: Eclipse. Personalization guides the entire ideation process at Firstborn, which has a 65-person roster.
To improve efficiency and overall quality of work, Firstborn has grown and built out departments in-house to streamline a multi-platform production process under one roof. When Virgin America was launching its first international route to Toronto, its Creative Director Jesse McMillin contacted Evan Fry, V&S’s Chief Creative Officer to brainstorm ways to build buzz and find a local brand ambassador in Toronto. 360i was responsible for the fast-thinking Oreo tweet during the blackout at this year’s Superbowl. 360i and iCrossing were also named leaders in a Q4 2012 Forrester report evaluating search marketing agencies, along with Performics which ranked No. Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Finding top marketing agencies for B2B and then selecting the right agency to work with is a challenging assignment. A quick search for marketing or advertising agencies returns tens of thousands of agency listings. But while smaller agencies will be more responsive based on your budgets make sure they are experienced with B2B marketing campaigns and comfortable learning about and understanding the complexity of your business, targets, messages, and products. In theory a formal, structured RFP process does a better job of delivering apples to apples comparisons of different agencies.
But if you keep your RFP short and limit it to gathering relevant information and providing details about your requirements it can be an efficient tool when managing 4 or more agencies on your comparison list. Describe how this assignment and the plan your are recommending match that of another customer you have worked with.
Detail how the recommendations, deliverables, and metrics you are proposing fit the objectives of the assignment.
Explain how will you involve our marketing team, management team, sales team, and subject matter experts in your process.
All around the world, businesses both big and small are looking to guerrilla marketing agencies to help market their next big product or service.
This means that there is a huge opportunity for guerrilla marketing agencies to do some street activation and low cost marketing campaigns by taking to the streets or by using online. Just in time for Halloween, this haunting, live-action, Facebook Connect driven site dares people to “Take This Lollipop.” And with permission from a Facebook user, Take This Lollipop trolls through their photos, friend lists, news feeds and other personal information.


Although Space150 is more of a digital agency than a true guerrilla marketing agency, we felt it necessary to list them. Forever 21 launched a new flagship store in Times Square in New York City and wanted to make a huge impact with an interactive billboard. Adam Salacuse’s company ALT TERRAIN serves advertising, public relations, media planning and event marketing agencies as the industry’s premier resource for Alternative Outdoor Advertising, Street Media Campaigns, and Influencer Marketing. Saatchi & Saatchi turned the most boring part of a classic detergent TVC – the product demo – into a live online and offline gaming experience where people could win the clothes they stained. During six days anyone living in Scandinavia had the chance to get in line and control our customized industrial robot via Facebook and try to squirt real lingonberry jam, drinking chocolate and ketchup on over 1000 pieces of clothing passing by at high speed. To make the campaign as transparent as possible, they placed the robot in the middle of Stockholm Central Station.
The campaign was quite successful in that they got over 1.2 million visitors to Stockholm Central Station to experience the Ariel Fashion Shoot over six days. Over 1,000 winners successfully stained clothes ranging from high-end designers to basic wear. Brought and earned media equalled 5 million media impressions, 20 % of Scandinavia’s entire population.
They reached 35 % of our target group in half the time it would’ve taken with a heavy rotation TVC campaign.
Thanks to the Internet and its growing role in our lives, agencies have come a long way in the past decade, and they've begun to hone in on and innovate in the realm of digital marketing. Here’s a look at five interactive agencies behind some of 2010's best digital marketing campaigns, which promoted a new TV show, a community giving project, gum innovation and more. Breakfast concepted for 24 hours and decided to turn the orange blimp into Foursquare’s first constantly-moving target. After competitors deemed Mercedes-Benz to be old and dodgy, the German car company enlisted Razorfish to liven its image. It’s too early to say whether Mercedes sold more cars because of the campaign, but the goal was more about brand perception, and Mercedes embodied a cool, sleek and cutting-edge vibe in the eyes of consumers. One of its founders, Jeff Dachis, once prophesied that in the future, “Everything that can be digital, will be.” The company now has 21 patents to its name in digital marketing technology. After all, “can a soda really change the world?” The Pepsi Refresh Project (PRP), designed and executed by Huge in Brooklyn, was one of the most-watched digital campaigns of 2010.
The project garnered 3.3 million “likes” on Facebook and 75 million votes, more than 60% of which were generated through referral traffic. The agency created a microsite that — when you flash the specially-branded Eclipse gum package in front of a webcam — unlocks exclusive video content. The next department to be built out is mobile tech and dev, showing Firstborn's commitment to digital marketing. Firstborn's initiative for Sobe — including Skinsuit 2.0 videos and an iPad app with Jessica Szohr — was also a marquee campaign that created a lot of buzz in 2010. HubSpot's software platform includes tools that allow professional marketers and small business owners to manage SEO, blogging, social media, landing pages, e-mail, lead intelligence and marketing analytics.
Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
The agency also received a Facebook Studio Award for an Oreo social media marketing campaign.
From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas.
This post takes a look at how to search for Top Marketing Agencies and provides a B2B Marketing Agency RFP example that you can use to gather information during the process.
Agencies tend to have a main competency, for example creative design, ad creation, videos, branding, strategy, digital or lead generation. Agencies can write and you don’t want your selection process to include reading long essays. It’s becoming increasingly harder to capture the attention of potential consumers, so it makes sense that these companies are looking towards guerrilla marketing to help rekindle their love for unconventional marketing strategy. The site then plugs the data into a web video starring a sweaty, disheveled degenerate looking at your personal information.


Since then, Torke has looked at the agencies below the line, above the line, disruptive, of brand activation, brand entertainment, brand experience, creative hotshops, best Agencies of the Year at Cannes, best Agencies ever on the Moon and realized that, that title did not reflect TORKE’s true purpose: to be different. Consumers are increasingly more demanding and it is essential to constantly think of new platforms, new media, test other paths, have other ideas. ALT TERRAIN is dedicated to creating nontraditional media that truly connects with people and makes an impact on their lives. So how do we prove to them that Ariel Actilift is exceptional at removing tough stains, without boring them to death along the way? The clothes included designer wear from See by Chloe, Vivienne Westwood and Hugo Boss amongst others.
Over 25,000 liked the Ariel Facebook Pages in Sweden, Norway, Denmark and Finland and participated in the online event.
The keys to its success were a “brand-agnostic platform for doing good and cause marketing” and making the project immensely “shareable,” says Kate Watts, the PRP account lead at Huge. Pepsi granted more than $20 million to 400 ideas, and the success of the campaign led PepsiCo to launch PRP once again. Victors and Spoils has that in spades — it was founded in 2010 on the premise of crowdsourcing, and it enlists a database of 5,200 freelancers around the globe, with varying degrees of experience in advertising. The website V&S created — with a video of Sir Richard Branson himself — received 1,500 contest entries, which were narrowed down to 20 candidates (this seems like a small number, but candidates needed to live in Toronto, be able to do the job and submit a video, which limited the applicant pool).
Other top ten Ad Age search marketing agencies that made the Forrester report included Covario and iProspect which were named strong performers, as well as Acronym which ranked as a contender on the Forrester report.
With over 60 million visits and 10 million Facebook “likes” from around the world in thirty days, it’s now the most successful Facebook app of all time.
BBDO Toronto created a wonderfully funny viral video for skittles back in 2011 that got over 6 million views on Youtube. They’ve done some amazing unconventional marketing campaigns for some big brands such as K-Swiss, Sony and Google. And to be different, not just an integrated creative 360? interactive digital multi-disciplinary agency, Torke is, from now on, the Agency of the Month. Through ALT TERRAIN, he has contributed to the rise of world-class brands such as Microsoft, Disney, Motorola, EA Games, Converse and VH1. When anyone managed to stain a garment we washed it live with Ariel Actilift and sent it home to them. It was like any other race, except that the amount of gas each team could use was directly proportional to the volume of tweets it was generating. 5React started the promotion with 890,000 Facebook fans, but Firstborn's campaigns have helped to grow the fanbase to 4.3 million fans in less than a year.
Each project is spearheaded by one of its 14-person staff so that there is a layer of consistency and creative direction for each project. The site received 46,000 unique visitors and V&S helped Virgin find its cheeky new ambassador, Casie Stewart, who still functions as the provocateur. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms. The campaign was so successful that the city requested the billboard camera be shifted so that the crowd wouldn’t clog up the streets. Four teams (pairs who had extant Twitter followings) competed, each with a Twitter-savvy “celebrity coach” — Serena Williams, Pete Wentz, Nick Swisher or Rev Run — who leveraged their own Twitter followings for the race. Though V&S isn’t explicitly a digital agency –- it’s an ad agency that works in all media platforms -– it has achieved success with its digital efforts, and its innovative methods are worth noting.



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