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The social media strategy you use can determine the success or failure of an online marketing campaign. There are parts of a social media strategy you probably haven’t considered or forgotten that will make you much more effective on social media platforms.
Analyzing and testing your blog’s demographics is critical to determining with platforms you should invest your time on. However, if you are insistent on leveraging Pinterest, then publishing Pins that angle your product as something women can buy for the men in their lives might increase interaction and sharing.
Ultimately, all this data means bloggers should know the best times to post on social media to reach as wide an audience as possible. The largest organizations in the world spend millions of dollars testing and tracking their marketing activities. Deciding how many updates to publish each day is a dilemma for many website owners and social media managers. A lot of time and effort can be wasted focusing on social media tasks that don’t engage with your target audience.
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Download this summary and gain insights from experts at IBM and their partners Schneider Electric, Johnson Controls, Autodesk and Eaton as they explore how to use technology to manage smarter building systems as a dynamic, ongoing process. As we conclude in this summary, “developing sustainable built environments is critical for the future of human society. West Coast Green invites journalists and bloggers associated with printed publications, commercial news sites and broadcast outlets to register for a complimentary press pass. If you are interested in signing-up for a press pass, please provide the following information including your credentials (see below for qualifications) in an email to Katy Garlinghouse at .(JavaScript must be enabled to view this email address) or 415-512-0770.
As grassroots efforts are important to the West Coast Green family, bloggers will be considered on a case-by-case basis. All media who receive a complimentary press pass to West Coast Green agree to provide open access to all content created on-site at West Coast Green 2010 for West Coast Green use and purposes. Here's a home that's been on the high seas, reports Senior Analyst Michael Kanellos from the floor of the West Coast Green show in San Jose. South Carolina's SG Block is retrofitting those 40-feet steel boxes you see on cargo ships emblazoned with brand names like Maersk into building units for homes.


In the sea of green home building startups showing off sustainable materials at the West Coast Green show, it was hard to miss the booth of engineers in the corner touting a car powered by compressed air. The Earth2Tech team is here at the show as a media sponsor, and we’re hanging out in the exhibitors hall at booth #236, if you want to come by and say hi. THERE'S PLENTY to do this weekend, so maybe you should kick things off with a heaping stack of pancakes.
On Saturday morning the Mountain View Fire Department will hold its yearly Pancake Breakfast, a $5-a-plate fundraiser with proceeds going to the Alisa Ann Ruch Burn Foundation. Forrest Linebarger, local green builder and Voice columnist, wrote to tell us about West Coast Green, a huge conference and expo on green building coming to Silicon Valley for the first time ever. One decade after the book’s launch, the original six chapters of The Not So Big House ring just as true today as they did ten years ago.
You have to know your audience and be certain that the social media site you use has a high number of individuals you wish to target with your advertising campaign.
The demographics of the most popular social media websites should be known before starting any advertising campaign online. As social websites have matured, dozens of research studies have been conducted to better understand this powerful traffic source. If you don’t know when these websites are at their busiest, your social media activities could be a waste of time. Monitor the activities of these organizations and you will soon find out what currently works and doesn’t.
If users are interested in a brand and you are confident they should be interested in yours, try to lure them to your social properties as well. Although most studies show that Facebook users can endure about 3 updates per day before getting tired of a brand, the main thing is to provide high quality content when social media websites are at their busiest. Becoming more specific and locating social media users who are interested in what you have to offer avoids a lot of this wasted time and effort.
All photos, audio, video and interviews captured at the event must be accredited back to West Coast Green. The company called Magnetic Air Cars Inc says it is working on a prototype car that will not use any gas, fuel, or external recharging device, only air to propel the vehicle. That means there is a lot of room for innovation from entrepreneurs and startups when it comes to making our homes, offices, commercial and industrial buildings greener; technology can make them more energy-efficient and help with more sustainable construction practices.
We’re also throwing a party in conjunction with West Coast Green near the convention center tonight and inviting all the hot entrepreneurs, innovators and investors in the green building space.


Hundreds of residents usually attend, making it a great social gathering while you raise cash for a good cause — a win-win. They are often wasting valuable resources working on social media activities that don’t produce any reward, such as click-through traffic or engagement. For Pinterest, case studies show that users increase in the late hours of the evening, meaning B2C brands can post during the day on Twitter and LinkedIn, update Facebook after work hours, and finish the day with Pins. This time could be better spent working on some other aspects of your business, such as actuallymaking money.
If there are large organizations operating in your niche, what you learn from them will be even more valuable when you implement your social media strategy. Afterwards, review the other brands’ updates and see what types of posts earned the most shares, and try to take the next step in creating something even better than their content.
If you’re in an evergreen niche, you can also schedule your updates for the busiest times on the main social media websites, many days or weeks in advance, but always remember to take advantage of hot trends when they come up. It also increases your conversion rates because you’re interacting with less people, but those people are more interested in what you have to offer.
While some of my team members wanted to try and build an affiliate relationship with Netflix or Amazon, it was obvious that visitors who want free stuff are not interested in paying for a streaming subscription.
We’ve got just a couple spots left on the party list, so if you really want to party with us and the green building innovators, get in touch with us (katie at gigaom dot com).
Apparently there will be other activities besides eating pancakes, including a demonstration by local soap box derby racers. Instead, we focused on giveaways, coupons, and other products or services offering ways to get stuff for free or at a discounted rate.
However, many individuals and organizations don’t take the time to carefully research and create a proper social media strategy.
The morning sessions saw speeches from San Jose Mayor Chuck Reed (who again asked cleantech firms to call him) and photographer Chris Jordan, whose art focuses on consumerism.



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