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Search engine optimization (SEO) involves crafting a website so that it ranks well in Google’s search algorithm [SEO also applies to other search engines, but Google is the most important].
Websites that rank well will show up at the top of Google’s search engine result pages (SERPs). Since web searchers are an impatient lot, it is important to be among the first few results Google delivers for your targeted search terms. Not all businesses necessarily rely on search traffic, but if you are in a business where you need people to be able to find your website easily via Google searches, then SEO should be a top priority for you. SEO involves trying to understand what factors search engines use to rank web pages and then crafting websites to excel on those factors. The overarching idea is that you want to build a website that provides visitors with a more relevant experience than others site in your field.
It is fairly easy to test if your site is doing well (or well enough) in SEO simply by trying some search terms that are relevant to your business and seeing where your site shows up. Please contact us and let’s talk about how we can work together to make your site kick butt. About UsWebdot Marketing is a web consulting firm that specializes in website development, web marketing, and social media.
Contact UsWe are located in Fernandina Beach, FL and serve clients on Amelia Island, the Jacksonville area, and across the country.


A recent study showed that the top three search results get a whopping 77% of total clicks. If you are providing the best experience, then, over time, Google will generally choose to list your website high in the search engine results. When doing this, it is important to use terms that are reflective of what ordinary searchers are likely to use (as opposed to people who already know you or your product).
Keyword analysis involves identifying what keywords are most relevant to your business needs and then assessing what can be done to get you better performance on these terms.
Content analysis takes a careful look through all your website content to determine how it matches up against your target keywords. This type of work involves making behind the scenes changes to your website that will help you perform better on the more technical elements of SEO. A content tune-up involves reworking the content on your site to provide information that is more closely tied into your target keywords. We help businesses establish and expand their online presence to deliver maximum business impact. Some terms can be very competitive, so it is not always possible to get into the top 3 results, but if you are not at least on the first page of search results, then your chances of being found are quite low.
On the other hand, if your website provides a poor user experience, then it will be listed lower in the rankings.


For example, if you sell a medical product with a specific brand name, don’t search for your product brand name. This involves an in-depth review of both technical and content factors that affect SEO performance. The idea is to figure out if your webpage content does a good enough job delivering content that ties into the terms web searchers would be using to find your business. You can also proactively create content on other sites that may include a link to your own website.
It can also involve adding entirely new pages designed to be highly focused on specific keywords. We can evaluate your existing inbound links and identify options for generating additional links. Finally, it includes identifying some of the search terms that are most relevant for your business and then quantifying how well you are performing on those terms.



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