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In this Copywriting Clinic, we're looking at a TV commercial script for a car dealership.
Video of the dealership, even with the company's signs in the background could have made a big difference in this script.
As mentioned before, this is the first time we're hearing the name of the dealership, 19 seconds into the 30 second script.
This customer is in her mid-thirties when the commercial's target seems to be car buyers in their late teens or early twenties. Simple fixes for the video could have been the customer standing there with the car she bought from the dealership. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

However, there are several problems here right from the start.The video calls for a woman in front of a white background. Even a simple line right in the beginning that tells who you are makes this script much more effective.This leads us up to the copy. They can also be a distraction.In this case, the script calls for fonts that highlight some key points the spokesperson and customer are making. Even the spokesperson and customer speaking about the dealership while actually standing on the lot in front of cars could have made the commercial a huge improvement over the finished product that actually hit the air. Since there are no other visuals, the fonts are fine to keep.The only suggestion is to drop the punctuation from these fonts in this particular script.
Her name is Milana Vayntrub and she is the AT&T Supervisor from some of their new commercials.

The customer testimonial is a nice touch that can be beefed up and can really add more depth to the commercial along with adding strong visuals as your video.Every copywriter is different but you can apply standard copywriting fundamentals across the board, no matter what the project. You might come up with this copy instead:When you become an adult one of the biggest thrills is buying your first set of wheels. When you're ready to buy your first car or truck, come to [dealership name] just like [customer name] did.

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