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Five years ago, Todrick Hall was a finalist on American Idol who made it to the top 16 before being eliminated. Tonight, his new MTV show, also called Todrick, takes his fans behind the scenes of those often-elaborate videos he constantly creates.
The MTV series may seek to capitalize on his popularity, though that is far from guaranteed. Many of his videos are elaborate productions, rivaling or besting what Glee did every week, and they can be cameo-heavy—just try to count the people and reality TV stars who appear in this video below. While Todrick said that he “thought about producing it myself if no one picked it up,” several networks were interested in the show, and MTV felt like the best fit. Todrick told me that having cameras following his camera, crew, and performers didn’t affect his process. Like other YouTube and social media stars, Todrick has a strong connection with his fans—or, more accurately, his fans have a strong connection with him.
Todrick understands the relationship because he’s been the fan watching someone on YouTube.
Those who watch and share his videos are not just his fans, but they’re also his critics—and their criticism is useful to Todrick as an artist. The eight-episode season completed production by the time Todrick came to the Television Critics Association press tour in July to promote it. Get advice about what to watch and keep up with the latest in reality television with reality blurred's e-mail newsletter.
Even thought Steve Carrell didn’t win an Emmy for his amazing job as Michael Scott, the Emmys did acknowledge the show in a different way.

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Who doesn’t remember Dallas, the TV show from the 70s and 80s about the wealthy Ewing family, who own the independent oil company Ewing Oil?
Because season 3 of the new series premiered last night, TNT came up with an innovative way to promote the premiere. TV show advertising like this doesn’t happen very often, so when it happens so exceptionally good, it sure is a treat.
She certainly never expected to land her own television show, “My Big Fat Fabulous Life,” on the TLC cable network. Thore says the campaign started because of her struggle with weight, but she believes her message can speak to anyone who has low self-confidence. Since then, many of the videos he writes, choreographs, and performs in have been watched well over 10 million times—including his safety information video for Virgin America, which features performances and work by a number of reality TV alumni.
However, they’re being strategic: his new videos won’t be released until after the episode airs, so his fans will get their first glimpse on television.
I hope it feeds some people that are just on my YouTube channel that aren’t watching MTV, I’m hoping they go back and watch that episode online or on television on a rerun, and then join us next week.
So when Scooter Braun [Justin Bieber’s manager] found me and asked me what I wanted to do, I said, I would love to show the world what I do. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Vulture, and many other publications. Many of TV’s famous characters from different shows made special guest appearances in a short Office skit.

In 2012 TNT decided to revive the popular show, this time revolving it around the lives of the sons of main characters J.R. No, traditional advertising, no, TNT actually took over a Manhattan gas station and turned it into a Ewing Gas Station, logos and all. Getting highly followed NYC Instagrammers to document the entire event is also a smart move. Like, behind the scenes, have a reality show about that—that’s not about people drinking and fighting with drama. You think Simon [Cowell] was bad, being on the Internet, they will tell you exactly what they think,” he said. Andy, 38, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. It gets TNT the attention they want, and gives something in return for people giving their attention.
I’m so happy that people are applauding what’s happening with Caitlyn Jenner and people are starting to be more and more open-minded. There was a while when I wanted to defend myself, but then I realized, it doesn’t bother me.

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