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This entry was posted in Marketing and tagged Digital Display Advertising, Display Advertisement, Display Advertising, Online Display Advertising, What Is Display Advertising on 8 August 2013 by SL. Online advertising types using organic or the paid option are vital to promote visits to your website. Within the blog post I will provide you details on the rapid rise of paid internet advertising and the paid pitfalls. This section provides information of all forms of paid digital advertising on the internet. It does not take into consideration any of the organic (free) advertising used estimated to be 70% to 80%. With towards 3 billion users of whom 70% visit the net every day look at 1 to 1000’s of pages – the amount of traffic daily is mind blowing! Understanding the worldwide spent on all forms of advertising.  Information supplied by Zenith Optimedia. Global spending in year 2013 topped $500 billion and as shown in these two graphics in the last 8 years internet advertising has increased almost 4 times mainly at the expense of magazines and newspapers. This graphic is supplied by eMarketer (more here) showing the digital spending on paid internet advertising targeting all types of mobile devices and computer types.
If you recall from part 1 of this series in the longer term organic search engine marketing is the way to have more visits as fewer people visit paid ads when doing a search. Whether you use paid advertising or not to have extra visits you should take the advantages of search engine marketing (SEM). Many of the paid advertising sites offer free listings – I am a great advocate of taking advantage of using these. Business Directories are excellent for the promotion of your business as you will note when doing a search for a product or service the most active website appears on page 1 of search in some cases with multiple listings.
All advertisers look to capture your profile on what you view and where you go about their website.


The biggest pitfall I have encountered with people and businesses who sign up for paid advertising is they do not stay in control. You need to monitor your results for the payment you are making and how to cancel the contract if you wish to stop so you need to have your login details at your finger tips.  I would not sign up for any fixed contract period.
There are thousands of companies and affiliates promoting an ever evolving paid advertising system. Display advertising conveys its advertising visually and it allows the advertisers to capture your profile on what you view and where you go about their website. With paid adversiting I see little benefit for small business longer term and should you sign up be careful to stay in control. I am a professional digital marketer, website designer and SEO strategist to see that my clients have the best online presence without the hype and high costs. The SEO and Marketing advise is more suited to the beginner, intermediary and non technical reader. In website David McCracken SEO builds from scratch my client websites average load time under 2 seconds. Online marketing, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet.
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, rich media Ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam. Whether is be an American Super Sky Scraper, an Expandable Leaderboard with embedded video or a full third party site reskin, contact us to discuss your individual needs, and we'll have you up and running in no time.
Contact us with your email address and we'll send you a selection of emails we've made for previous campaigns. Of all of these methods, web banner advertising has had major impact on the virtual advertising world we now live in due to the sheer amount of time most people spend surfing the Internet.


Further, banner ads can use rich media to incorporate video, audio, animations, buttons, forms or other interactive elements using Java-powered applets, HTML5, Adobe Flash and other similar programs. Websites are an extension of your business and it takes effort, time and money to build online success.
Long term success is only going to come using organic online advertising together with the best and latest SEO and SEM practices. Should you make this decision to go into paid advertising be careful, stay in control, monitor and remain vigilant with your results.
The captured information allows the advertiser to promote their products and service back to you.
The display method is where affiliates promote website or product and get paid for a referral.
We've turned around hundreds of ad campaigns over the years, and continue to do so at a rate of about 2 or three a week!
Well we're lucky to have some great clients, and have built campaigns for some great titles. We work hard on our templates and try and pass as little as possible of that cost on to our clients. Our rate card cannot be beaten, and we turn around high quality adverts and reskins quickly as need, with weekend work no barrier to our productivity. Just sit back and we'll send you a tracking link so you can see what the world makes of it!



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