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What part of the promotional mix allows a one-on-one relationship to develop between the consumer and company?
What is any form of impersonal (one-way) paid communication in which the company is identified?
If an alcohol company promoted its financial donation to Mothers Against Drunk Driving in an ad, this would be what type of advertising? Traditionally, products that are very well established need to have what type of promotional message?
Fun Town has multiple days throughout the year where they donate a percentage of ticket sales to local charities. A local pizza place pays for a soccer team's uniforms and gets their company name on the back of the t-shirt. A company that has made and sold ketchup for over 100 years would be best suited to have what type of promotional goal? If you are interested in acquiring PPC campaign training, the first place I'd start is by studying for the Adwords certification exam. You have not yet met the criteria to be individually qualified.You can become individually qualified by passing exams in different topic areas. The box highlighted red above is what you need to study for to pass the Google Advertising Fundamentals Exam. I would also advise that people take the time to go through all the learning first before launching your first PPC campaign. Really, the only way to get good at something is to focus on it, let it consume you, let it become a part of you, think about it all the time, constantly be curious, eager and develop that passion to build on what you know.
You certainly don't have to be a certified Google AdWords Professional to run an AdWords account successfully. Becoming certified can mean the difference between getting a job at a Search Engine Marketing firm, gaining a new client, or being passed over for someone else who's taken the time to gain the certification.
In order to get the certification, you will need to pass the Advertising Fundamental exam along with one of the advanced AdWords exams.A  You need to keep your certification current (by re-taking the exams) and stay within the terms and conditions of the certification program. In order to become certified you'll need to start the process by signing up through the Google Partners program. All the questions on the Fundamentals exam are multiple choice.A  Most of the questions have four answer choices with one right answer.
Please be aware they can change the structure of the test at any time.A  You will need to confirm all this with the AdWords testing center. When you're taking a certification exam, you will not be able to use your computer to do anything other than take the exam.
That means you won't be able to look up any answers online or use notes you've stored on your computer (which is another reason why this book will be so handy).
You don't need to install anything on your computer to make the AdWords testing environment work.A  You just click on the links and follow the directions presented to you. Once you pass it will take a few days for the exam to show up in your account.A  And after you pass the Fundamentals exam you'll still need to take one of the other Advanced Exams to become Individually Qualified. If you want a company certification you'll need to meet other requirements in addition to passing the exams. Each section includes a summarized outline of the main topics covered along with a Workbook Quiz. The Fundamentals exam covers the basics of both the Search and Display Networks.A  Once you've passed the Fundamentals exam, you'll still need to pass one of the advanced exam topics like the Search Advanced or Display Advanced. We've poured through the AdWords Certification Fundamentals Exam knowledge center and put everything together in this organized guide. The guide was written in mid-2013 so the further you get away from this date, the more likelihood you have of encountering test questions or material not covered in this guide.
However, it will still be of use to you as many of the AdWords Fundamentals have been the same since the program first started.
Search engines help users find the most relevant results for keyphrases typed into the search box.
Gaining high rankings in the organic results is the goal of many because it's free and so many people choose to click on these listings.
Although they are free, there's a huge time commitment to getting these organic results, which is why many businesses are willing to pay to get them. If you can get high paid rankings and still make a profit over the cost of the ad then it only makes sense to use paid advertising.A  AdWords allows you to track your ad spend and profits at virtually every level. You can actually wind up with top results for both if you have the budget for the paid listings and are able to get top organic listings for your webpages.
AdWords is a complicated system, but it can be highly profitable if you learn how to use it. With AdWords, you can pay to place your website in the natural search results and acquire potential qualified customers. The Google Display Network runs ads that show up on other sites like news sites, blogs, and niche sites along with a few popular Google properties like YouTube and Gmail. Through the Display Network you can display text ads, image ads, video ads, and ads on mobile websites as well as apps. The following is a list of terms you need to know to start understanding how the AdWords bidding system works so you can pass the AdWords Fundamentals Exam. CTRA  (click through rate)A A  The CTR is the number of times your ad is clicked on divided by the number of times it's shown (impressions). CPC (cost per click)A A  With the CPC bidding model you pay when a visitor clicks on your ad. CPA (cost per acquisition)A A  With the CPA bidding model you pay when people take a particular action on your website after they click on your ad.
CPM (cost per thousand impressions)A A  With the CPM bidding model you pay when your ad is shown, not when it's clicked. RelevanceA A  You'll want to target your ads to users based on their interests, what they search for, and possibly even their location, language, and demographic. ROI (return on your investment)A A  The ROI is your measurable profit from the amount of money you're spending on your ads.
PlacementA A  Placements are typically websites where you'd like your ad to appear.A  These should be relevant to your product or service and have an audience with an interest in what you offer. Quality ScoreA A  This score estimates how relevant your ads, keywords, and your landing pages are.A  The higher the quality score, the more relevant your ad is thought to be to someone viewing it.
When you improve the quality score of a keyword, the keyword may earn the ad a higher average position in an AdWords auction for a lower bid. Keywords with very low clickthrough rates (CTR) will usually receive a low quality score.A  Your quality score is evaluated every time someone does a search that triggers your ad. For example, if you're advertising on the Google Search Network for the keyphrase, 'dog training course', when a visitor types that phrase into the search box at Google, the results page will show your ad. Your maximum cost-per-click (CPC) will determine where on the search page your ad shows in relation to other bidders. The better you get at figuring out the exact keyphrases your target visitors type into the search engines to find products or services like yours, the better results you'll see. Ad Rank is based on your bid and your quality score.A  Ad rank takes your maximum CPC and multiples it by your quality score which again is the perceived relevance of your keyword, landing page, and your ad.
When you're first setting up a campaign, it's difficult to know what to choose for your daily budget.A  AdWords gives you a recommended budget (that you can choose to use or ignore).
In addition to your daily budget, you control your spend by setting a maximum CPC bid for your ads. By selecting high quality keywords, that are relevant for your ads and your landing pages you'll provide your visitors with a good experience. As mentioned earlier, there are two main types of advertising options within the Google Network. You decide if you want your ads to run on search partner sites or if you just want them to run on the Google-owned sites.A  The default setting allows your ads to run everywhere within the Search Network. In addition to all these sites, mobile sites and even apps run through the Display Network.
You can also select keywords for the Display Network and AdWords will find the best websites and webpages to run your ads on.
You can use text, image, video, or rich media formats (including ads with animation or motion) in the Display Network. You can also choose from CPC or CPM bidding in the Display Network.A  If you run placement targeted ads on the Display Network using CPM bidding, your Quality Score is based only on the quality of your landing page (AdWords doesn't care about the ad for CPM bidding because they don't get paid when visitors click on your ad, they get paid whenever the ad is shown).
There are a massive amount of websites you can choose to run your ad on in the Display Network. Managed placements: Choose specific sites, webpages, online videos, games, RSS feeds, mobile sites and apps that are the best match for your offers and your ad. You can decide to exclude both parked domains and error pages from your campaign if you'd like. You can measure the effectiveness of your Display Network ads through your AdWords reports. If your performance history shows that a particular Display Network page is less likely to turn into clicks and sales, AdWords may reduce your bid (and you'll be charged less for the same click). With the Display Network you get full control over which countries or regions your ads target, which websites they're displayed on, and which audiences you'd like to reach with your ads. Mobile devices: Ads are shown to customers using mobile devices like the iPhone and even those using mobile apps.
Contextual targeting finds relevant webpages to show your ads based on the keywords or topics you've chosen in your ad group. AdWords analyzes all the webpages and URL's in the display network and considers text, linking, page structure, and more.
Contextual targeting is considered an automatic placement because AdWords automatically places your ad on sites based on your keywords.A  These are not manual like managed placements where you select the specific website or webpages your ad will show on. The Opportunities tab helps you find keywords and provides you with bidding and budgeting ideas to improve your campaign performance.
Within the Tools and Analysis tab you'll find account tools to manage and improve your account.
The Billing tab is where you enter and change your billing details, can see your billing history, and are able to print invoices. When you first open your AdWords account you'll be asked to set up a currency and time zone. Selecting your local currency and time zone (or the local currency and time zone of your client if you're opening an account on behalf of someone else) is recommended. And if you change your email address it will change all the email addresses you use to sign into all Google products. The settings specified at the account level include a unique email address, a password, and your billing information. A well-structured account allows you to see which ads are creating the best conversions (sales and leads) along with traffic. For each campaign, AdWords recommends breaking it up into several ad groups with 2 or 3 ads and 10-20 keywords within each ad group. This allows you to monitor your budget, locate keywords quickly, and manage and edit your campaigns quickly and easily.
To sum it up, AdWords recommends you use separate campaigns for product lines, general themes, and types of services offered. Each campaign should have a tightly themed ad group that focuses on one product, service or theme.
And each ad group should contain a specific keyword list that relates directly to the ad text. The third and final layer are your ad groups.A  Ad groups have a set of similar ads and the words and phrases, known as keywords, that you want your ads to show for. For every campaign you may choose a budget, location, and where the ads will appear online (i.e.
On this settings page you'll choose how much you want to pay, the locations you want to target, and optional ad extensions you want to use. After you save your campaign settings, you'll be able to create your ad and list your keywords.
When creating a campaign think about the settings that will help your ads reach the right people. You can choose (or change) your location and language settings from within your campaign settings tab.
Enhanced campaigns allow you to set bid adjustments that go up or down based on criteria including when ads are shown on mobile phones, in locations, and at certain times of the day.
Optimize for clicks (default).A  In this case AdWords figures it out for you based on your performance.
You also have control over how often your ads show throughout the day with the ad delivery method. The frequency cap limits the number of times your ads will appear to the same unique user on the Google Display Network.

Frequency capping prevents your ad from showing too many times to the same people who don't want to see it and aren't doing business with you (which is indicated by them not clicking on your ad). You can find the frequency cap options within your campaign in the advanced settings section under ad delivery.
To help clear out older campaigns that are not currently running, you can filter your campaigns to show only those that are enabled. You can copy the settings from one campaign to another campaign and make new ads from old ads.
You can set individual prices for the keywords within an ad group or use the automatic bidding option where AdWords optimizes the prices for you based on your ads performance and your daily budget. A text ad, keywords, and a default bid are the required elements for ad groups running on the search network. Ad groups in the Display Network can be set to target keywords along with many more options.
To create a new ad group simply find the name of campaign you'd like to add an ad group to. You can edit a single ad group by clicking on its status icon or change an ad's bid in the 'default max CPC' column.
Eligible - Ads that are still being reviewed, but may be run on Google search pages.A  Eligible ads will not run on all networks until they're reviewed. Approved (non-family) - Ads that have content thought to be inappropriate for some users. Approved (limited) - Ads that may only be shown under limitations including certain countries or search terms. Disapproved - Ads that will not run due to a violation of one of the AdWords advertising policies. Most of the statuses are related to an ad's approval or disapproval.A  Paused, pending, ended, or deleted are statuses that you have control over. You can find out more about why an ad has a certain status by enabling the policy details column.A  This column will not show by default. If your site was suspended and your ad was disapproved due to problems with your website or a specific landing page, then you'll need to make the proper changes to your website. If you're going to use keyword targeting in your campaign, you need to make sure to select relevant keywords.A  Ideally, the keywords you select will match the words or phrases people use to search for whatever it is that you offer. You can add negative keywords so your ad won't show for searches for those terms.A  These can help lower your costs for keywords that don't perform. You need to pay attention to the quality of your keywords.A  For instance, general keywords will not work well with AdWords. When it comes time to bid on your keywords, you can choose to manually set a maximum CPC bid for each keyword.A  It's important to realize that gaining a high Quality Score can lower the amount you pay for your bid. If you select broad match, your ads will run on relevant variations of your keywords (even if those are not listed).A  That means your ads will run when synonyms, singular and plural versions, misspellings, and other variations are searched for. Broad match will probably get you more clicks, but may not result in a higher CTR or higher conversions.
The trade-off with broad match is that you will spend less of your time building your keyword lists and your ads may be shown for keywords you would have never thought of.
If you select phrase match, your ad will run for searches on your exact keyword, those with additional words before or after it, and for close variants of your phrase.
With both broad or phrase match, your exact keywords (exactly as they are typed into the ad group) are used to determine your Quality Score, not the variations. If you select exact match your ads will only run for your exact keyword or close variants of it.A  This keyword matching option gives you the most control and usually results in a higher CTR, but the trade-off is you'll probably have a lower amount of search volume. Your ad will show up only when someone types that phrase exactly into the google search box (or very close variants of it like close misspellings). You can change the settings so that close variants are not shown.A  In order to accomplish this, go through your campaign settings under advanced settings and click the keyword matching options.
This setting will only appear for campaigns using the 'Search Network only - All features'.
Adding in negative keywords can help your campaign perform better by keeping your ad from showing when people search for things you don't offer or when you're not getting a return on the money you're spending for those keywords.
This can help eliminate irrelevant impressions which results in a higher CTR of your ads. They are completely different products so you'd use the one you don't sell as a negative keyword. It's possible for a keyword to have more than one status.A  In that case AdWords will show the status you control over one you do not (for example, a paused or deleted status will show over low search volume). Placements and keywords work together in the Display Network so your ads are shown on relevant webpages.
If you're not sure which websites to use as placements, it's possible to only select keywords. In addition to keywords and placements you can also use topics, interest categories, remarketing, age, or gender to trigger your ads.
Similar to the Search Network, ads compete for ad units on webpages in the Display Network based on their ad rank. They can include one or more text ad (some ad blocks will show as many as 4 text ads) or a single display ad (image or rich media). Text ads running on CPC bidding compete with each other for ad units that can contain one or more text ads.
Display ads using CPC bidding or CPM bidding complete with each other to appear on an entire display ad unit, they don't share ad units with other ads.
The first step to choosing keywords for the Display Network campaigns is to pick keywords that best fit your campaign. All keywords in the Display Network are broad match type only so you don't need to include plurals, misspellings, or other variations of your keywords. You can get keyword ideas using the Display Planner.A  Make sure to choose the keywords your customers use to describe your products or services. Your goal is to create ads related to keywords describing your products or services that are shown to customers when they're on websites related to your products or services. After you've let your ads run for a while, you should evaluate your keywords and make improvements to them.A  You can do this by lowering the bids for keywords that don't convert. Using your placement performance data, you can figure out which websites are not performing well for you.A  Make sure you're driving the traffic you get from your Display ads to the most relevant page on your site based on the keywords in your ad group. In order to get the best ROI for your ad spend, you'll want to show your ads for customers in the right geographic locations and for the right language. Ad reach is the number ofA  users your AdWords ad might reach within a certain geographic area. If you use location targeting, you can and should view your ad's performance by location and make sure your ads are actually appearing in certain locations.
Another tip is to write ad text that calls out to certain geographic areas to help increase the relevance of your ads.
To further refine your marketing and increase your ad's effectiveness, you can use location-specific landing pages. Advanced location options allow you to reach or exclude people based on where they're actually located or on patterns they use to search on Google.
Advanced location options apply to ads on both the Search Network and the Display Network.
Use location extensions to highlight your business address and share your location and contact information with your customers, especially those that are nearby.
The AdWords language targeting feature helps you target the people who use the language your campaign targets. AdWords will not translate ads or keywords, you must write your ads in the right language.
Within the Display Network, you can choose from a large number of ad formats including text ads, video ads, image ads, WAP mobile ads, app or digital content ads, and more. You can add in a few features that we'll cover later on, but the simplest text ad format just has a headline, URL and a description. It may be smart to include keywords in the headline because visitors are already using these keywords to search online and they'll respond to them.
The description is where you describe the product or service you're offering.A  You'll want to create compelling ad text here. AdWords can add automatic breadcrumb links to your ad to help viewers figure out which page they want to reach on your site and have the ability to click on a direct link to it.
They include more information along with links to your site or even your business phone number.
When it comes to text ads, you're charged when a customer clicks on any link in your ad, whether the headline, the breadcrumb link, or an ad extension.A  And you're charged the same amount based on your maximum CPC bid. If you'd like to see how breadcrumbs or your ad extensions are performing you can select the ads tab and segment your data by 'click type'.
Image ads can be static or even include interactive graphics.A  They allow you to showcase your ad content in a visual way and grab attention. Since a visitor on the Display Network is on a website and not exactly actively searching, AdWords recommends image ads over text ads because they grab a visitors attention. You can create an image ad for desktop browsers in one of the following formats; gif, jpg, jpeg, png, or swf. When creating your images, you'll want to keep in mind that Google includes a small graphic overlay within the ads. AdWords allows you to use the Display Ad Builder to create video ad campaigns.A  This allows you to position your video ad within videos already running on YouTube and on any site that allows video ads in the Display Network.
You can price your video ads with the CPC, CPM or CPV (cost per view) bidding model when you use the Display Ad Builder.
A second tool designed to help you build online video campaigns fast is the AdWords for Video tool. CPV bidding should be used when your goal is to reach viewers with video content (and not necessarily for clicks).
With the rise of mobile, you'll want your ads to be available for mobile users.A  There are two types of Mobile ad formats. If you're going to run ads on high-end mobile devices you'll need to upgrade to enhanced campaigns.
If you're running image ads, make sure your campaign is opted into the Display Network and that you make your mobile ads the right size.
WAP mobile ads include text or image ads for WAP (wireless application protocol) mobile devices. You have the option to add a 'call' link that makes it easy for customers to give you a call. If you'd like to use this ad format, select WAP mobile ad option when you create a new ad. You can link your Google+ account to your ads and Google will show your +1 endorsements, making your company look more popular and allowing your prospects to share information about your company with their friends, family, and acquaintances.
Viewers can click on the +1 on your ad and that will add another + to your Google+ account.A  The number of +1's on your Google+ account will show up on your ad. AdWords does not allow phone numbers in the ad text (or even in the sitelinks extension).A  The only exception to this rule is when the company name is an actual phone number. Your ads should be complete and proofread; you can't have missing lines or extra spacing and you must use good grammar.
Make sure your landing page reflects the ad and that visitors will get what they're expecting. If you talk about products or services in your ad you need to make sure those are displayed on your landing page. Make sure you're using a call extension so AdWords can keep track of the number of calls you get. But if part of your job or business involves managing someone else's AdWords account, then getting certified will prove you possess a high level of competence. By reviewing the material necessary to pass the Fundamentals exam, you'll learn more about using AdWords. The costs are fairly low (especially when compared to an actual college or university course that probably won't mean as much to clients or future employers). Prior to starting your exam, the AdWords testing center will indicate to you exactly how many questions you'll have.
You only need to pass one of the advanced exams.A  Ultimately, you need to pass two exams to become certified. Because the advanced exams build on the basics you'll learn in the Fundamentals exam, it's the exam you should take first. We've also cross-checked actual exam questions and included the relevant information for you.
But it's definitely a good idea to review their knowledgebase along with this material if you have the time. Since it's all automated there's a lot that goes on behind the scenes once you hit the search button.

Another benefit is it's faster than waiting for organic rankings and you have complete control over it. And as long as your ads are making you a profit, it's a reasonable advertising source for small businesses.
AdWords shows your CTR as a percentage so they multiple the result of the equation by 100. If you spend $1 and make $10, you're getting a $9 return on your investment which is a profit. The keywords you bid on should be relevant to the product or service you're advertising with AdWords. So the more relevant your ads, keywords, and landing pages are, the less you'll pay to gain a higher position. They calculate this recommended budget by looking at the potential number of impressions and your CTR.
AdWords rewards you for this by giving you a higher quality score which means you can pay less for a higher position than another similar bidder with a lower quality score. They may also run at Google shopping, Google Images, Google Maps, and Google Groups along with other search sites that partner with Google search like AOL. In addition to these Google owned sites, there are a ton of other websites you can choose to advertise on. It's not just text ads like those allowed in the Search Network.A  Video and image ads can really boost the performance of online campaigns on the Display Network. You can use contextual targeting to match your ad to relevant pages about the specific topics you select.A  Topics are themes or categories. A This type of targeting will be triggered automatically when an ad group has keywords or topics within it. So you don't have to choose placements.A  Instead, you select keywords or topics related to your product or service and AdWords goes out and finds the most relevant webpages to show your ads on. They figure out the central theme of the webpage and match this to the theme of your ad using your keywords and topic selections. If you choose to use topics, AdWords will match your ad to a page's concept, not just the individual terms they use on the page. That's where you can create and edit campaigns, ads, keywords, and settings.A  The campaign tab also gives you an overview of your performance.
However, if you change your password it will change the password for all the Google products you've got under that username. For each campaign, it's best to have sets of ads with keywords directly related to each ad. At the campaign level, you can choose how much you spend on clicks and choose settings affecting clusters of ad groups.
That goal could be to create branding awareness, increase traffic to your website, increase sales or even increase sign ups to a newsletter. If you don't already have your billing information filled out you'll need to do this before your ads can run. This is where you decide the most you're willing to spend per click (which is called your maximum CPC).A  Keep in mind that your actual CPC is lower than your maximum CPC (in most cases).
As long as you have conversion tracking setting, AdWords can look at your conversion rate and figure out which ad is converting best, then show that ad more often. If you choose standard distribution you may not see your ad each and every time you search for it. This means your budget may run out early in the day and your ad may not be shown again until the next day.
You also have the ability to sort your campaigns and ads by clicking the heading of the column you want to sort by. Grouping a theme of keywords together within your ad group will allow you to create ads relevant to those keywords. These include topics, placements (which are websites you would like your ad to show on) and other options.
If a user has turned on SafeSearch filtering ads with a non-family status will not show. They won't be shown for users who have SafeSearch filtering turned on and for sites in the Google Display Network that don't allow adult ads. That means you can create all your ads, pause them, and unpause them when they've been reviewed and are approved. Once you edit your ad and save the changes, it will be submitted for review automatically. If you hover over the white speech bubble next to the 'disapproved text' then you can click on 'resubmit my campaign for review' and your ad will be reviewed. Quality Scores are calculated based on the performance of the ad and your keyword, along with a few other factors. The system has a feature built in where it will stop showing your ads for keywords that don't result in clicks.
Your ad will not show for keyphrases with an additional word in the middle of your phrase. If you set up a negative keyword, then your ad will not show if that keyword is in a user's search query. That way you don't waste money showing your ads for keywords that aren't going to perform well for you. In that case automatic placements will be used to contextually target sites around the keywords within your campaign. For example, within a campaign or ad group you can start by using keywords and then later add in placements. There is no way to change this setting, you cannot use phrase or exact keyword match types on the Display Network.
You'll also want to group the keywords that are closely related to each other into ad groups. And pause or delete the keywords that aren't working well for you.A  Additionally, you can add in more specific keywords relating to your product or service.
You can target entire countries, areas within a country, cities, zip codes, regions, and a radius around a location. It's just an estimate that they base upon the number of unique cookies clicking on your ad. By looking at the statistics, you can assign more of your budget to high performing areas.
These search patterns can include places they're searching for and if they're viewing pages about your target location.A  You can choose targeting options to reach people or exclusion options to exclude people based on their location and search patterns. Instead, language targeting will allow you to target ads written in any given language to those who speak that language. By identifying special offers and prices you'll be able to pull out crucial details that make your products or services special.
You can assign a different destination URL, but it has to lead to the same site as your display URL.
You may want to include a product description along with a call to action to get viewers to click on your ad. You can use any other ad format except the TrueView video formats when using the this tool. With this bidding model you only pay when a viewer watches your video.A  You'll have to use TrueView video formats and AdWords for Video to take advantage of CPV bidding.
So that means they can display high-end mobile text ads that will end up lookingA  like the normal text ads you see on a desktop computer.
These mobile devices don't have the full browser capabilities of desktop computers or Smartphones. This makes it easy to connect with mobile customers while they're on the go based on their location. So if you already have a lot of +1 action, that will come across in your ad and you will look like a more popular company to viewers (which may influence their decision to click on the ad or even buy from you). This allows AdWords to track the number of times you are called and charge you for each call. And by working through this guide, taking the workbook quizzes and the practice questions, you'll dramatically shorten the time it takes you to pass the Fundamentals exam. And lastly we've created workbook quizzes for each section that cover what you need to know to pass the exam. There's so much data and information online that it takes a lot of effort to organize and present it in a usable way. And they are displayed whether a visitor is using a desktop computer, laptop, tablet, or a mobile phone with browser capabilities.
Your charge will typically be less than your maximum CPC because you only pay what it takes to beat the bidder just below you. This can help increase the return on your investment, so it's worth learning how to improve your quality score. Although you can see slightly higher per day spends, within any given month your charges will not go over 30.4 x your daily budget. Usually, you'll pay less since AdWords is an auction, which means you only pay just enough to beat the bidder right below you. You'll also be able to see the ads resulting in the most clicks and the sites giving you most sales for the lowest cost. They'll also look at language and location targeting.A  Your ads may also show up when keywords match the content on the pages a person has recently browsed. That way a single ad makes sense to run any time someone searches for a keyword within your a group of related keywords. This works great if you're running a dated promotion.A  You can check the policy details column to find out whether or not your paused ads were approved. Once you have a list of keywords you need to group similar keywords into themes.A  AdWords says it's best to use somewhere between 5 - 20 keywords per ad group.
If you also add in keywords then your ads will only appear on webpages on those websites with relevant content. Use the location in the text on the landing page so they realize it truly is a customized page. Your ads will show for viewers who have the same Google interface language settings that your campaign targets.
That means you can choose to display your home page, but actually send the visitor to an internal page on your site. This feature is traditionally used by ecommerce stores or sites with lots of different products.
AdWords can create a non-flash version of your image and show the right version depending on the device your customer is using. The only difference between the text ads on a desktop and a mobile phone is that the mobile phone will show fewer text ads to conserve space. These listings are based on over 200 factors including onsite and offsite (link building) factors. The higher your position on the search results pages, the more it's likely people will see and possibly interact with your ad.
The goal of automatic CPC bidding is to generate as many clicks as possible within an advertisers target budget. We've also included practice exam questions for you that are very similar to actual exam questions you may see on your exam. That means you can select a state and then exclude certain cities (if it makes sense to do so).A  Location targeting can help you get more mileage from your budget.
And Frese himself admits that you should still spend time in the Help Center to digest all of the AdWords material; this book will simply make it all more palatable. Thus, it is one of the easiest, fastest ways to brush up on your AdWords knowledge heading into the test.One of the best things the book has going for it is that it represents the most recent changes to the AdWords platform and test. While it will not give you all of the answers, this is probably the best pre-test study guide for mopping up all of the easy questions on the exam.Brad Frese is doing the internet marketing community a great service by “[boiling] all things AdWords down to the bare essentials” in this study guide.
After searching online for several days for up-to-the-minute AdWords information relevant to the test, this was by the far the best info available in one simple package. An Online Marketing Certified Professional, he has taken the Market Motive Certified Specialist courses through Benedictine University in PPC, SEO, Social Media, and Web Analytics, and is Individually Qualified in Google AdWords and Google Analytics.
To keep up on all of his writing, follow the Traffic Motion official blog.Latest posts by Nick Heeringa (see all) 16 DIY Magento SEO Tweaks - July 12, 2014 Disable Caches to Make Magento Site Faster?

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