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Infinite Website Design combines effective design, fast download time, intuitive navigation, superior usability, print-friendly content and search engine compatibility.
It is very easy to waste money on PPC advertising if you don't put in the time, research and have an experienced team to build your PPC campaign to increase profitability.
We employ keyword research to target terms that are valuable to your business and work with your budget. Our goal is to help your business to see more qualified traffic and higher conversion rates. No matter what your budget, you can display your ads on Google and our advertising network. When people search on Google using one of your keywords, your ad may appear next to the search results.
There’s no minimum spending requirement – the amount you pay for AdWords is up to you.
Help potential customers find you by showing a business address with your AdWords text ads. Are you unsure whether you should be spending your advertising budget with Google AdWords or social media advertising through networks such as Facebook? If so, then what you might need to help you make the decision is a way to compare the costs between the two. Before we get started, here are a few things you’ll need to keep in mind during this process. Most advertising platforms, especially Google AdWords, based the cost of a click on your ad on a variety of factors, including the keyword(s) you are targeting. Paid search advertising generally only allows you to target your ads based on keywords searched, location of the search user, and language. Depending on how you set up social media ads, you could be charged for more than just a click to your website.

You can control your costs on all advertising platforms by setting the maximum bid amount for each click or interaction with your ad, as well as a daily maximum budget and maximum overall budget.
With these things in mind, here’s how you can compare estimated costs of your advertising budget with search vs. The best way to estimate your advertising costs for Google AdWords is to use the Keyword Planner tool to estimate the CPC for the keywords you are targeting, whereas on social networks, you will have to set up your ad to find out the suggested bid price. When you click Get Ideas, you will then select the Keyword Ideas tab to see the details about each keyword you searched. Beneath this, you will also get additional keyword ideas that you could target, each with estimated search volume plus a suggested bid amount. To estimate the cost of a Facebook ad for the same business, you will go to Facebook Ads and select Clicks to Website or Website Conversions (if you have conversion tracking in Facebook set up). Next, you will set up your ad as you would want it to appear on Facebook and configure the settings, including demographic targeting of your audience. Once you’ve set up your Campaign and Budget, you can select the option under Bidding and Pricing to manually set your maximum bid for clicks.
This means an advertising campaign that received 100 clicks could range from $27–$58 dollars.
A true test as to which ad platform is best for your business is to run ads on both platforms at the same time with a small but equal budget and see which results in the most traffic and conversions on your website using Google Analytics goals.
Infinite Design's custom website design solution results in a successful web application regardless of size or scope. Now it’s easy to target online customers within 20 miles of your front door or across the world. While one business may only need to target keywords that cost less than a dollar per click, others might be targeting keywords that are $20+ per click.
Social media advertising generally allows you to target by deeper customer demographics such as location, gender, marital status, subjects they like, and who they are connected to.

Social media networks often charge based on engagement, meaning people who see your ad, people who click on any part of your ad (but not necessarily the link itself), and people who engage with your ad through likes, comments, and shares.
You can effectively choose any bid amount you want, but if another company is bidding a higher amount for the same terms or targeted audience, their ad will be shown instead of or above yours. Here, you will see the estimated search volume along with the suggested bid amount per click. For the example business, they take advantage of targeting options under More Categories that includes selecting expectant parents and parents of children ages 0–3.
When you do this, you will see a suggested bid amount appear under the Audience Definition box. Alternatively, an advertising campaign with a total budget of $100 could receive anywhere from 172–370 clicks. This should give you a good indicator if one advertising platform – AdWords or Facebook – works best for your business. Their click ratio is really good as my ad was delivered right in user’s email with regular content.
We’ll use the example business of an online store that sells baby clothing in the United States. This means an advertising campaign that received 100 clicks could range from $101–$229 dollars.
Alternatively, an advertising campaign with a total budget of $100 could receive anywhere from 43–99 clicks.

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