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International market research firm Parks Associates says advertising revenues from real-time bidding (RTB), which allows companies to target consumer segments in real time, will reach $7 billion in North America by 2017.
RTB refers to the complete process, including the technology infrastructure and management systems, that enables the automated purchase and placement of online display advertising to specific audience segments. However, the RTB process is not easily understood by the buyers of online display advertising. While there are several industry-sponsored RTB white papers available, Real-time Bidding: The Online Ad Exchange provides an independent market evaluation, including a holistic understanding of the emerging market, industry insight, and strategic direction for RTB stakeholders. About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.
The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security. The mobile platform is leading the growth in the industry, as mobile advertising revenues surged by 76% during the first half of 2014, which far outpaced the 15.1% increase in the overall online advertising industry.
Leblon distills its Cachaca, a white rum made from fresh-pressed sugar cane juice, in the Heart of Brazil, Minas Gerais. In seeking a display cart, Whitney said, “First and foremost, we needed something that would be portable and hold up well through transport.” The demo tables get shipped to company representatives who then transport them to the demo site and set them up. An example Whitney gave of Aisle Advertising’s proactive practice of looking out for the customer is its quality spot checks, which solved a problem before Leblon even knew it existed.Leblon had placed its first order for six demo tables including wrap-around graphics. Although there was a cost involved, it was significantly less than if Mark had simply installed the graphics and shipped the units.
But even more important are the results that Leblon has achieved through its demonstrations with Aisle Advertising’s tasting station. Since its first purchase of Aisle Advertising Demo Stations, Leblon has ordered twice more, shipping units not only to the U.S. Although 4% may not be significant, as Krishna Subramanian, Chief Marketing Officer of Velti, says more Android devices are expected to be shipped in 2012. Apple continues to dominate the tablets market, total mobile in-app advertising impressions rose from nine to 12 percent for iPads in July. The rise may, in part, be accounted to the tablet’s launch in China on July 20th, which saw traffic ramp up by 150 percent in that market during its first week of launch. Samsung is still the leading Android tablet manufacturer overall, Amazon’s Kindle Fire is the most successful individual model accounting for 38% of the total market.
It will be interesting to see the data towards the end of the year, as the Google Nexus 7 has been launched, the new Kindle Fire is expected to launch soon, as well as a possible iPad mini.
Additionally the ongoing patent war between Apple and Samsung has meant sales of Samsung’s Galaxy Tab have been banned in the US, and Apple are trying to get another eight Samsung phone sales stopped. Regardless if your creative challenge is thinking up the next fast food treat, a new team vision, or ideas for next year’s marketing campaign, graphic recording and live idea mapping will bring structure to the chaos. Live idea map  as a group of  5 discussed their feelings on fast food during a market research group.
Brainstorm for positive change and co-creation of the future conducted during the dynamic vision session hosted by All Tomorrow’s Donuts. The independent research firm's report Real-time Bidding: The Online Ad Exchange reports RTB will account for 34% of all online display advertising revenues by 2017.


This more efficient and targeted advertising method is an important tool for firms such as Facebook, which is struggling to monetize content, because RTB allows them to place more relevant ads in front of their members. In doing so, the report provides an in-depth analysis of the major business segments, profiles the key players, assesses factors defining market growth, and forecasts revenue growth for the next five years.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
Internet advertising market generated spending of over $35.5 billion during the nine months ended September 2014. To build the market for this unique spirit—often heralded as the “Next Tequila,” Leblon wanted  to conduct Cachaca Tastings in off-premise liquor stores and retail settings around the country. It is priced right, is well manufactured, and is compact and convenient for Leblon field representatives. But when Aisle Advertising’s Mark MacDonald received the prints, he knew they would not meet Leblon standards. While it is important that a company’s display tables fit its marketing program, the perspective of those who use them can be just as critical.
Real time recording of your team’s great ideas allows them to be captured and capitalized upon while simultaneously streamlining the meeting process.
Well, we didn’t spend all the summer time on vacation, but went to China to attend the 1st China Online Advertising Technology Conference in Beijing where major companies in online advertising industries gathering. Industry efforts such as Facebook Exchange, along with firms such as SpotXchange, Nexage, and Google that are opening their ad inventories to the RTB market, are significant factors driving growth.
Digital marketing is fast gaining traction among brand advertisers, owing to increasing ubiquity of smartphones and PCs, coupled with improvement in ad measurement techniques.
According to a study by Forrester, the mobile platform accounts for merely around 5% of the average brand advertising budget.
This is because demand for social media advertising is expected to outgrow the broader digital advertising market in the coming years. The upcoming Beijing Olympic Games in 2008 would certainly boost the development of China’s Internet advertising. Future growth in the digital advertising market will be fueled by mobile ads, as the platform is still highly under-penetrated within brand marketing budgets, as compared to the amount of time spent on mobile devices. The year-over-year growth rates have averaged at around 14%-18% over the last eight quarters, as marketing budgets continue to flow towards the digital platform, in line with the increasing time being spent by consumers on PCs and smartphones. This is despite the fact that consumers spend a significant proportion of their leisure time on mobile devices [4].
While the overall digital ad market is estimated to rise at a CAGR of 12.5% during 2014 to 2019, social media ad spending could rise at a CAGR of 18% during the same period (according to Forrester). US Online Advertising According to iResearch, China's online advertising market in 2006 is 3.8% of overall advertising industry. While TV accounts for a significant portion of brand advertising budgets, Americans now spend more time on mobile devices than on TV. According to data by Flurry (a mobile analytics company), Americans spend an average of 2 hours and 57 minutes daily on mobile devices as compared to 2 hours and 48 minutes on TV.


Grateful for his proactive attention to detail, Whitney sent new files and the prints were reproduced.
At the same time, the share of TV ad spending in overall advertising could decline to 30% by 2019. As one of the most important markets in the world, China online advertising market reached around 100 Billion CNY (around $16 billion) in sales in 2012. Growth in mobile ads, which could total $46 billionA by 2019, is expected to fuel the growth in the industry in the coming years. With 564 million Internet users and 420 million mobile users by 2012, China is expected to surpass Japan and Europe to become the second largest online advertising market in the world. Therefore, as insightful marketers, it is important to understand how this market work and make the best of it.Now we would like to share some Up-to-date trends in China and global online advertising market with you. According to Roy Zhou (CEO, YOYI), he thought all the media buying that could be executed automatically through certain platforms should be considered as programmatic buying, including RTB, direct deals, private auctions and so on.
Traditionally, Chinese publishers wouldn’t prefer to open their media resources for programmatic buying since they prefer more control for the ads and gain higher margins. However, more and more publishers realised it is more efficient in terms of cost and human resources to automate media buying process.
Therefore, more and more publishers and Chinese Internet giants such as Tencent, Alibaba, Baidu, Sina and so on seize the trend and expand their inventories for programmatic buying gradually. As we know there are several famous DMPs such as BlueKai, providing third party data to help advertisers target certain audiences. However, there isn’t a real-meaning DMP in the China online advertising market yet that could offer market place to unite data from different sources and trade freely.
Moreover, many major Chinese publishers are still not willing to allow DSPs to place code on their webpages and collect data. However, most presenters believed audience buying would be the future trend and Chinese DMP would come sooner or later.
More importantly, it takes time to educate their clients from buying media to buying audiences. Meiyan Wang (Haier) said traditionally they tended to launch online advertising campaigns based on brand building purpose, focusing on first-tier media and large size ads.
At present, Haier launches campaigns to serve both branding-based and performance-based targets, test and correct the mistakes continuously, in order to realize their targets with low overall cost. COFCO, the largest Chinese Food Manufacturing Group, are discovering the way to integrate the marketing campaigns of their sub-brands and interact with individual audiences during their different stage of life cycles to improve the ROI on online advertising spending.
Last by not the least, brand advertisers usually pay extra attention to brand-safety issue with online advertising spending.



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