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Ephemeral messaging service Snapchat has released a major update for its iOS app that brings some interesting new features such as Replay, photo filters, smart filters and more. If the app hasn’t been automatically updated, you can download the update via the Updates tab in the App Store app or use this iTunes link.
DisclaimerThis website is not owned by, is not licensed by nor is a subsidiary of Apple Inc. Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger news bot. Back in 2013, Snapchat CEO Evan Spiegel told TechCrunch that “We think we can build really cool stuff people want to pay for. In one respect, this is a smart approach to in-app purchases because it doesn’t prevent people from using a feature if they don’t pay, it just limits the use. With Lenses , Snapchat is hoping to keep its app from getting stale with the same unembellished selfies.
Snapchat says it plans to add one Lens and remove one each day so there’ll always be something new to play with. And cunningly, if those Lenses are fun enough to watch, people will pay for the Replays to see them again.

The app then offers you a number of different effects, including a particularly striking rainbow-puking effect, a bulging eye option, or even the replacement of your eyes with little hearts. In addition to this new function, Snapchat also allows its American users to pay to replay received messages at a starting fee of 99 cents for three plays: an offer which, frankly, contradicts the immediate and ephemeral nature of the content hosted by the app.
Let’s remember that Snapchat is, for the most part, continuing its bid to make more money, following a test in 2014 to integrate advertising content into the app.
The message is apparently still deleted after the first play, but after missing countless moments of missing friends’ snaps, Snapchat CEO Evan Spiegel says they wanted to give users a second chance. Smart filters add info like weather supplied by the Weather Channel, speed and time to your snaps. It’s a new way for it to make money by letting users purchase three extra Replays of Snaps they just watched for $0.99. By offering in-app purchases it could better squeeze cash out of its die-hard fans who might not want to sit through commercials, but would love to see that last ephemeral message again, or jazz up their Snaps. After you watch a Snap someone sends you, before you close the app or navigate away, you can tap to Replay it and watch it one more time. People feel comfortable sharing off their cuff photos and videos because they know they’re private and won’t last.

Currently worth around 15 million dollars and, according to CEO Evan Spiegel, with some hundreds of millions of users per day, Snapchat is also hinting at the possibility of an IPO. The company is also adding a new feature called lenses that lets users add animated effects to their face. The Replays endanger this because they give someone the opportunity to gather friends around or grab another phone to take a picture of the Snap without setting off the screenshot detector that notifies the sender. With any luck, the new Lenses will give people a reason to check back every day, and prevent you from getting bored looking at your friends’ same faces over and over. You can also apply various effects to the photos, which can also be applied by swiping left or right.
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When in Selfie mode, Snapchat will detect their faces, and users can then tap and swipe to add little overlaid graphics that let them puke rainbows, turn into monsters, and more.

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