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Microsoft is bringing the best of Skype and the best of Lync together to connect millions of people from around the world. You will be able to instant message, audio call and video call any Skype user anywhere in the world.
Gurdeep Pall, Corporate Vice President at Skype, is excited about how Skype for Business takes advantage of the strengths of both Skype and Lync. If you are a current Lync Server customer, you can take advantage of this change by updating from Lync Server 2013 to the new Skype for Business Server in 2015.
If you are a current Office 365 customer using Lync, Microsoft will handle all the required updates. Despite that, we’ve yet to see every business– or even the majority of businesses– embrace streaming. With the recent news that Facebook is rolling out live video to personal accounts and business pages, it’s official. Live video is being woven into the very fabric of our social networks, and anyone who ignores it does so at their peril.
Take, for instance, the news that Facebook plans to give preference in the news feed to live content. We know that part of the barrier to widespread adoption of live video for businesses is that they feel they just don’t have the time. There’s a perception that if you’re going to dabble in live-streaming, you’ll need a lot of equipment and an incredible, artsy subject to focus on– neither of which are easy to come by when you’re busy with the day-to-day running of a business. With that in mind, here are some quick and easy ways to integrate live video into your social media content, without disrupting your day too much.
A smartphone or tablet capable of recording video, a reliable internet connection, and someone (or something) to film.
You’ve got a perfect reason to get all entrants to tune in and watch, plus total transparency and fairness when you pick a winning entry.
A word of warning: it’s not the demonstration itself that makes engaging viewing– it’s the voiceover.
Prepare to be taken by surprise by questions you might not have been expecting– it’s all part and parcel of the live format.
This can be a nice way of showing a more sociable side to your business, as well as letting viewers feel more involved and invested in what your business gets up to.
What some people fail to realize is that YouTube and other free video hosting providers are prone to search indexing woes, account closures and pesky little features that actually drive viewers away from your content. YouTube has a huge variety of content…some of which just isn’t appropriate for the work environment. With customizable settings, you’ll be able to change the look and feel of the media player. Look for players that allow you to share your video with others via Facebook, Twitter, and LinkedIn to increase additional views and exposure. Most video hosting platforms offer basic analytics, so you can measure the impact of your videos from a high level. Ever notice how the randomly generated cover images at the beginning of the video is a bit awkward? YouTube and other free video hosting sites are great, but most of them lack the features you really need for your business.
Sean Rosensteel is the Head of Business Development at Bravo Video, a software platform that enables businesses to capture video from customers, users and fans – right over the web. Join our software expert blogging community, learn more about our editorial guidelines, and propose a topic you'd like to write about. At the point when organizations recognize the significance of new informal communities like Snapchat, they're making an important first stride towards associating with their gathering of people.
To help you set your organization on the correct way, assembled a rundown of viable ways of Snapchat for business. Expanding brand mindfulness is a standout amongst the most well-known reasons brands are utilizing informal organizations like twitter and Facebook.
The informal community, which has an exceptionally youthful client base, is less about direct marketing and more about telling stories. A few brands still stress that social use can act naturally ruinous and lead to a large group of issues with overseeing client engagement.
Snapchat can likewise be utilized to take your supporters past crude items and administrations so you can connect with the group more. In the event that you need to blend it up off camera, turn control of your Snapchat account among trusted representatives.
But back to the point.  Being able to share your desktop and video conference through Skype for Business is a great way to save time and make your workplace mobile. You’ll be connected to audio or video using VoIP either by using Wi-Fi (if you’re connected to a Wi-Fi network) or your cellular data plan. Or, Skype for Business (Lync) will call you on your mobile phone and you’ll need to accept the Skype for Business (Lync) call in order to join the meeting.
To share one or more programs or files, click Program, and then select the specific program(s) or file(s). Draper's neutral backgrounds come in six muted earth tones, and eliminate distractions, help prevent unwanted interference, control room lighting and ensure a consistent corporate image.
Video conferencing often benefits from the ability to change background images or show live action video footage. See what happens when YouTube and TPO come together at the Telepresence Options YouTube Channel. The next issue of Telepresence Options Magazine and the print version of the Telepresence and Videoconferencing Catalog hits the mail on May 6th. Why use Skype when Co-Merge has the best tech and service for your business video conferencing needs?! Skype for Business offers advantages geared for businesses that are biga€”or that want to look big. Now there are two Skypes for online videoconferencing: the free, consumer version most of us know, andA Skype for Business. Contact management in Skype for Business, as with the standard Skype client, puts status and availability information right at your fingertips. Even thoughA the two applications often appear virtually identical now, they are differenta€”and not just because Skype for Business, like Lync before it, costs money. Skype for Business conferences include everything at a glancea€”screen sharing, text chat, and individual control over participantsa€™ microphones. Sign up and receive the latest news, reviews and trends on your favorite technology topics. This occurrence brings into focus the apparent intensifying of competition in the enterprise video conferencing market between the networking giant Cisco Systems and several other players who hope to challenge it, among them Polycom and a start-up called Vidyo.

The second of these two video conferences occurred Tuesday in a telepresence suite at a Cisco office in Manhattan. All this brings me to the first of those two video conferences in which I participated this week. Till now, Vidyo was focused on the desktop video business, but it has aimed its sights at higher-end office conferencing systems. The first thing I noticed during the Vidyo meeting was what I called The Brady Bunch Effect. All a company needs to get started is a good Internet connection and a Vidyo router added to a rack in its data center.
Video conferencing and telepresence are the sort of technologies you keep hearing about, but they never seem to reach any critical mass. Microsoft Lync will soon be a€?Skype for Business,a€? which is scheduled for release in the first half of 2015. Everyone loves Skype and everyone is familiar with its easy-to-use interface and functionality.
Skype for Business will take on the SILK default codec from Skype, which Microsoft claims will improve audio quality.
When live streaming is done through separate apps like those mentioned above, it’s easy for it to feel remote. The big difference here between Facebook’s announcement and previous live-streaming apps is that streams on Facebook will be native to the network– not set up in an external app and synced to a network, as is the case with Twitter and Periscope. As an organisation, they’re actively pushing businesses to use live video, and those that don’t stream will be shunted into the graveyard of low organic reach.
This is a great way of building some goodwill with your audience, sharing information that will help them out and make it clear that you know your stuff. But when you focus on the features that specifically benefit business, YouTube tends to come up a bit short.
This advanced delivery method also enables your videos to be compatable with most smartphones and tablets as well, so there’s no worrying about who might be missing your content or falling victim to incompatibility headaches.
So if you’re thinking of sending out a promotional video that happens to be hosted with YouTube, it has a good chance of getting blocked by protective company firewalls on the recipient’s end.
You can incorporate your business colors or play around with a theme that works best with your website or social media property. With YouTube, your viewers might see suggestions based on tags – so you could instantly lose their attention.
We all know that sharing video content across social media works wonders for your business – so be sure to use it to your advantage as this makes for a great intercept marketing opportunity. With business video hosting, you’ll be able to see who’s watching, how long they’ve watched, and even where they were the most engaged. Be sure that the video hosting platform you’re using allows you to customize the title of the video, create a sitemap for the content, and attach tags. It’s like the computer tries to catch the subject in the middle of a sentence or make it look like they’re about to sneeze. While you ought to even now be trying these ideas with your exceptional group of onlookers, these Snapchat crusade thoughts have been utilized to awesome accomplishment by sagacious brands as of now, and ought to spare you some significant time amid the experimentation stage. Actually, the most prominent Snapchat highlight is truly called Snapchat Stories accumulations of pictures and short videos that keep going for 24 hours and go about as an account of your day or whatever story you're telling. Be that as it may, others are hopping in, in light of the fact that advertisers can have a genuine effect with item dispatches utilizing applications like Snapchat.
Since these pictures last a few moments, you can expect a decent measure of buzz and babble to surge around your new advertising. The future has arrived (now I just wish I could use video conferencing to talk to Edward Norton instead of my coworkers). Your employees could work from home, while still being able to attend meetings and give presentations at those meetings.  And this is just one application of the uses of this tech. To join a Skype for Business Meeting from the Skype for Business meetings screen, select the meeting that you want to join, and then tap Join Meeting or tap the meeting hyperlink.
This happens only when your audio or video call options are set to ON and your Windows Phone isn’t connect to a Wi-Fi network. Draper offers three unique types of backgrounds to bring your video conferencing to life, help you communicate more effectively and set your content apart. Custom printed backgrounds convey a brand message, give your telepresence an air of professionalism, or even communicate more clearly between different branch offices.
Draper's Chroma Key Backgrounds, typically referred to as "blue screen" or "green screen" technology, make it easy. You may comment using your name and email (which will not be displayed), or you may connect with your Twitter, Facebook, Google+, or DISQUS account. My clients are often looking to connect a remote desktop user to a video conferencing enabled meeting room. Skype for Business offers capacity and productivity advantages geared for businesses that are biga€”or that want to look big.
You want a sophisticated conference room setupTo set up a snazzy dedicated videoconferencing room so, say, two satellite offices can communicate over video with each other, Skype for Business is a much better bet. He contributes regularly to TechHive, PCWorld, and Wired, and operates the websites Drinkhacker and Film Racket.
The occasion was the announcement of Cisco’s latest ASR 9000 router, a powerful piece of gear that can move 96 terabits of data every second, sufficient bandwidth, it says in a press release, to simultaneously stream in a second video recordings of every Super Bowl game and World Cup and Cricket World Cup match ever played. Two telepresence rooms in New York were used, two more in California, one in New Jersey, one in Atlanta, and one in Milan, Italy. Attendees appear on large high-definition video screens arrayed on the other side of a conference table meant to create the illusion that they’re in the room with you. Video, hailed often by Cisco CEO John Chambers as a key strategic play that will eventually help Cisco work its way out of its current troubles, naturally figured prominently in the forecast.
Elsewhere in Lubert’s note were some observations that Polycom is winning some business away from Cisco.
Sales grew 26 percent in 2010 to $1.2 billion, and group telepresence products accounted for $796 million, or 65 percent of sales.
On Monday I was introduced to Vidyo, a New Jersey-based video conferencing start-up that aims to upend both of the established players with a product that undercuts them on price and outdoes them on features and flexibility. Backed by $74 million from Menlo Ventures, Rho Ventures, Sevin Rosen Funds, Star Ventures and the Four Rivers Group, it has now set its sights on the higher-end video conferencing market.
Nine screens were arrayed in a conference room, for nine different people against light blue backgrounds (as in the picture above) in a way that reminded me of the old TV sitcom. Finally, Microsoft will release some high quality mobile apps for iOS, Android and Windows that will enable your team to communicate on the go, through the one tool. If you want to learn more about Skype for Business, register for our webinar on December 4.

It can be passed off as something that’s not integral to your social media activity– a nice added extra, but if you haven’t got the time, hey, it’s no big deal. Pick something you know backwards and forwards, then work through it slowly enough for people to follow along– but not so slowly that they get bored!
What’s the point of sinking time and energy into a video if it never reaches your target? Most times, you’ll be able to disable the branding as well – which allows your business to look more professional. The level of detail is quite impressive, and with this information you can tailor your content to your specific audience profiles, guaranteeing a much greater impact. This will increase your video’s chances of getting found in search engines for specific keywords.  This will also give your video an opportunity to appear after someone else’s video is done playing. That approach frequently leaves more up to date systems, which can offer immense open doors, dismissed.
In this environment it's the best stories that get shared, which puts organizations of all sizes on a level playing field.
Numerous brands in the amusement business have remembered this potential and have teased new appears or motion pictures on Snapchat. Have a great time, and utilize the inscription and attracting devices inside Snapchat to flaunt your identity and corporate society. When the sharing toolbar appears, use any of the controls you need or click the pin again to keep the toolbar visible.
With Draper's Chroma Key Backgrounds your video conferencing will never be static or lifeless again. For a business with any of the following needs, graduating from free Skype to Skype for Business provides a worthwhile return on investment.1.
Lync was built with these types of setups in mind, and the new Skype Room Systems will let you use Skype with standalone cameras and monitors, audio gear from Polycom, and the Microsoft Surface Hub for online whiteboarding via ink or touch. Execs from various Cisco customers from Comcast, Cox Communications, Tata and FastWeb, service providers all, testified about how great the ASR 9000 is, and how it’s making their business easier and so on.
Holding a meeting like this is more effective than a traditional conference call, and cheaper than paying the travel costs that would normally be required to get the same people gathered in a room. Consumers and businesses alike will be demanding lots of video, whether it’s for entertainment or for holding meetings.
Demand is strong for gear from both vendors, yet frustration among some customers and partners with Cisco and its Tandberg unit is causing them to steer more business toward Polycom for the moment, Lubert writes. The company calls the product VidyoPanorama, and it can support as many as 20 screens at a resolution of 1080p with 60 frames per second.
It is a fusion of different media styles, different topics, different formats and different sources. This change will impact all organisations using Lync in that there will be a new client experience, new server release and updates to the service in Office 365. Wea€™ll take a detailed look at the changes and make some predictions to help you plan for the future.
You can make this as much of an event as you want to, with as much or as little fanfare as you feel like. And by disabling the branding, you’re no longer at risk of losing a visitor’s click to a third-party site – a feature that YouTube and other free hosting platforms won’t offer. And these email addresses can be automatically integrated with your email newsletter software or CRM, streamlining the process even further.
This is an extraordinary chance to demonstrate your fans how diverse your image is from your rivals'. Draper's Video Conferencing Backgrounds are motorized, manual or fixed, and can be ceiling-recessed, wall mounted or portable. You want to have very large meetingsThe standard Skype client is currently limited to 25 people on a conference call at once.
Vidyo CEO Ofer Shapiro told me that just such a system with nine screens could be set up for $60,000 compared prices in the $300,000 range for similar systems from the bigger players with fewer screens. Companies want it, and just as Cisco and Polycom are making a serious go of selling it to them, here comes a start-up ready to turn that business upside down. By customizing the cover, your video will look enticing to the visitor and will give them more incentive to click that play button.
Skype for Business raises this limit to 250, making it much more suitable for large-scale presentations like all-hands meetings or live webinars.
Skype for Business will also be able to integrate with a number of enterprise-class PBX systems, letting you route calls more easily over VOIP using your existing phones.5.
HP, a latent rival to Cisco in the networking space, will resell Polycom equipment as part of the deal. Participants in either Skype or Skype for Business meetings need not be using a Skype client to join the meetinga€“both services support calls from landlines and standard mobile phonesa€“but extra fees still apply for dial-in users.2.
It’s on track to be a $4 billion business this year, and is growing at a healthy 25 percent clip. Meanwhile Polycom said it will expand its relationship with Microsoft, whose Lync video conferencing software, as Lubert wrote in the Wells Fargo note, is turning out to be a big driver in sales of Polycom equipment.
You want to integrate easily with Office appsOne big draw of Skype for Business is how ita€™s being integrated into Office 365. So when we talk about office video conferencing equipment, we know who the two main players are: Cisco and Polycom. Essentially this means youa€™ll be able to use Outlook directly with Skype for Businessa€™s IM, voice, and video features, clicking directly on a contact to initiate a conversation with them or schedule a meeting for later.
It adds high-definition video to group conferences, the ability to join meetings from a web browser (including anonymous connections), desktop sharing and remote control, Outlook schedule integration, the ability to record meetings, and more. For more sophisticated setupsa€“including conference room integration, E911 support, and dial-in audio featuresa€“youa€™ll need a Skype for Business Server and likely a third-party integrator to do the job. Youa€™ll be able to initiate a conference and share your screen without having to leave the program. Security and permissions are a concernThough it doesna€™t mean your VoIP calls are bulletproof against eavesdroppers, all Skype traffic (both standard and Skype for Business) is encrypted with AES. Skype for Business raises the stakes with stronger authentication methods that give you, as the administrator, stronger control over accounts and access to the who can do what with the tool.
Subscriptions can be added and removed at the user level, with different program features assignable to each user on the service.

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