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The IDG World Expo Game Marketing Awards celebrates the best practices in marketing, promotion and advertising for the video gaming and interactive entertainment community. Microsoft is getting ready to reveal the next generation of the Xbox next week, and despite signs that the console market is struggling, the company this afternoon released a big batch of stats to make the case that the industry is very much alive and kicking. He noted that the declines in year eight of previous console generations were larger, based on Microsoft’s research. Todd Bishop is GeekWire's co-founder and editor, covering subjects including smartphones, tablets, PCs, video games, and tech giants such as Amazon, Apple, Microsoft and Google. La Game Connection Europe 2015 aura lieu du 28 au 30 octobre à la Porte de Versailles.
The CLIO Key Art Awards, which every year honour the best in film, television and video game advertising, have revealed this year's nominees, and the two Mockingjay films campaigns, spearhearded by Tim Palen landed 12 nominations in total! La Game Connection Europe 2014 nous devoile la liste des vainqueurs des Marketing Awards qui recompensent les meilleurs campagnes marketing de l'industrie du jeu video.
Internet marketing strategy experts from MarketSource IMS recently utilized product placement to take home a 1st place award in the electronic games integration category for thePromo 2006 Entertainment Marketing Awards (EMMA).
The idea intrigued us because those males are watching less TV and many spend hours playing video games. MarketSource IMS, a firm specializing in online marketing strategy solutions, recently claimed a 1st place award for its utilization of product placement in video games and online games.
Ever wonder how to make a product stand out in a crowded marketplace and elevate it to a cultural icon brand?


Innovators of integrating products and brand attributes into video games and online games, MarketSource has leveraged their expertise to win a Promo 2006 Entertainment Marketing Award (EMMA) in the Best Electronic Games Category. MarketSource handled the strategic initiative, branding guidelines, assets and messaging while collaborating with EA to execute seamless in-game placements. MarketSource also created online advergames for Castrol’s website that delivered an exciting virtual racing experience while promoting various Castrol brand benefits through product placement and game play. For more information about MarketSource’s in-game product placement and advergame solutions, please visit here. MarketSource IMS, based in Howell, New Jersey has been solving online marketing strategy challenges for more than 30 years.
Reach out to the author: contact and available social following information is listed in the top-right of all news releases. Like us, tweet to us or +1 us, to keep up with our round the clock updates, reviews, guides and more. Household penetration has also increased as consoles have broadened beyond core video games. Those product placements played off the Castrol SYNTEC brand message, “Unlock the Power.” Castrol oil cans, street billboards, quick lube stations and a 3-D garage environment were just the beginning.
In fact, Castrol SYNTEC was the only major synthetic brand to gain share in that quarter,” boasted DeBiasi. MarketSource IMS delivers innovative, strategic and non-traditional Internet, product sampling, event, gaming, emerging media and search engine marketing solutions that impact consumer behavior.


Ubisoft also gathered the Best Website for a Product award for Watch Dogs Digital Shadow as well as Best CG for a Video Asset for Watch Dogs TV Ad-CG. Permissions beyond the scope of this license may be available on the Terms and Conditions page. Microsoft says it used its own estimates in addition to third-party research reports to pull the numbers together. The biggest impact idea was incorporating a high-performance vehicle — one of the most powerful in the game — which took many levels of game-play to access.
Well, that will get you traditional results,” says Peter Morrison, Executive VP at MarketSource IMS. MarketSource promoted a “cheat code” to the public and emailed it to thousands of Castrol database members to help players access the sought after vehicle. Combine that exposure with a 30-minute MTV special promoting the game’s release, coverage from national publications and the game hitting #3 on the bestsellers list with more than 8 million units sold and you get the kind of viral marketing buzz that makes corporate marketing executives salivate.



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