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Now that we’ve covered the fundamental pre-landing page questions, let’s discuss how you can make awesome, persuasive landing pages. Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. We’ve got some examples of great landing pages to better illustrate what makes a successful landing page that drives conversions. Short Stack helps companies organize and manage Facebook promotions and other custom Facebook content. Kiss Metrics has a custom landing page for visitors interested in their marketing tools bundle. Social Sprout (featured in our guide to social media management tools) is another example of a powerful landing page. With software similar to Social Sprout, HootSuite is another website that has a strong landing page, although takes a different approach. Pinterest’s approach is different in that they don’t spend much time explaining what Pinterest is, since they can assume most people have already heard of them.
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Really great article - exactly the kind of quality, in-depth coverage I was looking for as a newbie.
This is probably my first comment ever, but I wanted to thank the author for an amazing article. This article was really great thank you very much.It made me re look at my landing page for my small business with great success. Great insight!I guess providing visitors an awesome offer and creating an outstanding CTA that will make them choose itare the key elements that should be done flawlessly.
Hey John, quite a few of these tips actually deal specifically with landing page copy and deciding how much is too much. I've felt in the past that landing pages were a waste of time but I appreciate your insight here. Hello, I am going to design my business website, You gave me a lot of new ideas so I canimplement those points in my website.
You're welcome Dinesh - I like the wild animal analogy as well :) Very appropriate I think. Hello, I am making some landing sites for a site, and I was wondering what sites you suggest to make them, and how much do you estimate making a landing page would cost. Those who rely heavily on their online presence to market their products realize that it is crucial that they convert the traffic on their websites into sales.
Generally, a landing page has a one page layout, somewhat akin to one page website page; or a single page template. Since, landing page has significant impact to sales, I think it just right to consider implementing this on your business. Disclosure: Please note that some of the links below are affiliate links and I will earn a commission if you purchase through those links (at no extra cost to you). A professional landing page to show off your products in two styles with 4 delicious color options. Landed is an attractive landing page with vibrant colors and can be used in various ways to promote your product or simply show off your photography. This landing page has almost anything you need to get going and promote your item or whatever you it is you want to promote. Blue Thunder is a modern landing page which can be used in different areas, starting with an online portfolio and finishing with an online shop homepage. Apped is a cool landing page perfect for anybody who has an application that they need to showcase.
Delicious Landing is professional & clean landing page template, it comes in 4 color themes, 6 layouts each, every one of them has 2 backgrounds (light-dark gray). This HTML landing page template has been custom built from the ground up using the best practices in stand alone landing page design principles.
Electron is a clean and responsive landing page template with maximum focus on your product. Mantra is a premium HTML5 Responsive landing page.It has great modern and elegant design with numerous plugins included. Lista Landing Page is a premium landing page design for your newsletter or download, even just a service, your choice!
As the name suggests, beauty product is a landing page specially designed to showcase beauty and wellness related products. Debt is a professionally coded landing page template with attractive call to action ideal for loans and debt consultancy business. Thinkfast is a general landing page template, can be used for product promotion, general sales page with above the fold featured area and call to action. Suitable for social media company which serve social media Services or easily can be modified for another business, creative, portfolio page, or any purpose. This landing page template has a great and attractive call to action that your visitors cannot resist.
Modern Business 5 is a fully responsive application or service landing page with nice clean design, superb call to action areas. This landing page template is a clean and minimally designed platform to boost conversion for your professional services. Invokr is a premium landing page template specifically designed to promote your products or services.
Donation is premium and high conversion of landing page template made for charity fundraising or donation page. Boost the conversion of your insurance business with this professionally designed landing page template coded especially for your company.
Everix Landing is professional & clean landing page template, it has unlimited color themes (comes in 8 pre-made color themes), 4 layouts each + 1 layout without slider.
Pipilia Landing Page is a modern web theme, it is built with the latest web standards HTML5 & CSS3 .
This responsive landing page is designed to give your users the best optimal site on whatever browser, tablet, or phone they are on. Stitched landing page features a slider, image gallery, google fonts, working subscribe form and more. Slender is a “TAKE A TOUR” Landing Page Micro site, suitable to present your product, company or portfolio.
This a awesome landing page template with a truckload of features to make your life easier. Simpler Landing Page is a premium landing page with lots of features and customization options. VizualTV is a landing page template designed for entertainment service, TV and movie subscription services, but it’s also suitable for any kind product promotion or landing page. A WordPress landing page plugin that allows you to setup a beautiful pre-launch landing page to let users know what you’re launching and when you’re launching it. This free landing page template is a great template for selling digital or tangible products. Promote your product or app in style with this free HTML template from MediaLoot, It’s sleek and stylish appearance has been designed to look elegant and focus on the product you’re selling (or giving away). Simply insert, they are a great option to acquire work carried out promptly as well as efficiently. Ophthalmoscope: this is probably the most vastly and very popular ophthalmic musical instruments.
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Boost your website conversion, traffic and revenue with our converting landing page design templates.
We provide unique and non-unique landing page design and development services all over the world. A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad).
A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor. We just discussed how you don’t want to information-smother visitors, but this isn’t to say you should be cheap with your content – on the contrary, provide rich, useful content, so long as it is relevant. The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B.
Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones. Call to actions can be present in the headline text as well as the button text (example: “submit” vs. Don’t bore the visitor by talking too much about yourself (this rule can apply to so many areas of life). Video landing pages can make complex products more accessible and entertain your visitors at the same time.
It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. Bright, eye-catching images make for a more attractive page and a better user experience overall. Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path. The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer.
Many people are more than happy to post about a recent purchase or share a resource they have found helpful. The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in. Trust signals, like logos of well-known companies you’ve done business with, awards you’ve won, and associations you are a member of, build trust in the mind of the visitor. It sounds crazy but it’s true – your page visitors are frantic creatures looking for a quick and easy meal. At WordStream we talk a lot about the importance of conversion tracking, and it’s one of the best practices we advocate in our new Landing Page Grader.
Instead, a different example of Pinterest’s value is shown with each visit to the site, with a broader explanation of Pinterest (find and save all the things that inspire you) that sits below the main headline.
Because if there is an irresistable offer going with an attractive "push" to accept this offer there will be no doubt to choose it.
The general rule is you only want to provide the key bits of copy and info that will help visitors convert and nothing extra.
To get this done requires adoption of techniques and best practices of online marketing and one of the great ways to start with, is to use an effective landing page. It is where the visitors are directed after they have clicked an ad, an email link, a blog post link or any other source.
You can go for a customized design but if you want it to be ready in an instant, after some minimal tweaking, you can grab some pre-designed landing page templates. I recommend that you do your own independent research before purchasing any product or service. It has good features like Flex slider, prettyPhoto, Twitter feed and a working contact form.
It is a one page template with tabbed navigation and features like, Flex slider, prettyPhoto and a working contact form. This theme comes with sliding tabs, video supported lightbox, fixed header, working subscribe form, pricing table and more. It’s well documented and in addition you will have access to some .PSD files, results that it will be really easy to edit it. Its great structure and clean, professional design as well as a variety of page templates allow it to fit to both transactional and reference landing pages.
Apped features a smooth content slider, working contact form and interactive buttons that pop-up on hover. There are a number of pre-built elements in various colors to choose from so you can quickly setup and customize your own professional landing page.
It’s features and benefits, product images and videos plus a fully working (and validating) newsletter signup form along with fully integrated share buttons for all the popular social networks. Designed with a motto of turning your visitors into customers this theme has all that you need to have a great landing page or even a complete website. Lista Landing Page takes good use of the Z Reading pattern to guide the eye around the design and ultimately convert your visitors in to subscribers or buyers. It comes with a clean and professional design and with many features to help you to promote and sell your app. The landing page is built for maximum conversion rates turning visitors into customers or users. It is created in a fully modular way meaning that it’s a breeze to create your own unique pages from the solid selection of fully styled and responsive “sections”. It comes with a targeted slide down contact form which allows you to focus your visitors on getting them to take the action you want and in turn increasing your overall conversions. This template will adapt on any screen from a widescreen monitor to a mobile phone so the template responds dynamically to optimize viewing for that screen size. There are 11 fully independent sections that can be arranged in any sequence to create a variation of your own choice. VizualTV coded with valid HTML5 and use 960 grid CSS for the layout so it’s flexible to rearrange element position. It includes all the features you need: a contact form, Order button, section for customer testimonials,  features section, and a place for product updates. It’s very easy to update the HTML and the glossy effects on the images are automatically applied too. Now, she has found herself and discovered that she loves social media, gadgets, graphic design and anything creative. This ocular instrument can be purchased in two variations mainly strong and roundabout design. Touchscreens are on the list of latest approaches to make technology much better to maneuver in addition to operate.
Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Really it’s three questions: Who am I competing against, how are they succeeding, and how can I copy their success? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration). Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click.
Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation.
Make sure your offer is enticing enough to users and that it is something they actually desire. It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. Why is it that an attractive man can hit it off with a woman using the same line that might dub a less aesthetically pleasing guy a “creeper?” The truth is that, despite what we teach children, appearance alters perception.

If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. Virtual word-of-mouth comes in the form of Likes, +1s, and online customer testimonials (preferably from trusted sources like big brand names). Providing this added info in the initial landing page would have been distracting and could have led visitors away from making a conversion. A great landing page puts its best foot forward to comfort and reassure visitors so they can convert with confidence. An excellent landing page is built like a bullet, so get out your stop watch and get your landing page moving at a healthy clip. They key is to make your page easily scanable with your main point in your headline while using sub headings, bullet points, and various fonts and colors to indicate information hierarchy. A great landing page can do wonders on your business as it encourages your visitors to not just know more about your products, but most of all to try them for real.
The key to an effective landing page is essentially an encouraging call to action, a persuasive copywriting, and a commonly relevant thread that connects the message from the link that the visitors have first read, to the landing page. There are premium and free solutions that you can choose from depending on your preferences and business needs. The main goal of a landing page is to convert visitors into customers, therefore the layout is specially designed and fitted with a variety of features that will make that happen.
It has built in full background image and video functionality which is easy to edit and maintain. A fully responsive carousel gallery coupled with lightbox integration, plus the larger static lightbox powered gallery.
This Social Media landing Page will help you to provide an amazing quality of your service.
The page has six layouts and six color skins that can be easily configured and customized giving you ultimate control on your outcome. Also has working paypal donation form with 2 donation options: one time donation and monthly donation. All of the background colors can be changed with ease in the CSS since it’s all color with no images. Depending upon your requirements, the template can be used as a stand-alone squeeze page, or a micro site. During her free time, you can find her taking pictures of cats and some surreal landscapes. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need. Imitation is the sincerest form of flattery, so if your competitors are doing something that works, you should go ahead and follow likewise. As silly as that sounds, it’s true to some degree – the better you understand your audience, the more you can cater to their wants and needs. The goal is to funnel visitors down a desired pathway, and if links serve as points of departure from the funnel, they should be used sparingly.
Let every additional click weigh on your conscience like a heart beating beneath a floorboard. There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text.
The word “imagine” encourages readers to visualize using your product and increases desire. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. You can go the obvious route with arrows, or try something more subtle such as making a bright button the focal point of the page.
And don’t send them to a generic page and make them search for the product they were looking for.
While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%. It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. If your business has received some shinning compliments in the past, be sure to showcase them.
However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog. Reduce load times by not making your images files any larger than they have to be, using cache tools, and using a speedy web host (some are a lot faster than other).
There is definetly a lot to consider, and you can see in some of the examples towards the end that many brands choose to focus on some strategies while ignoring others. I've read about what makes a good landing page in theory but have had a hard time actually visualizing how they can look. This article will show you some of the great landing page templates that you can use to boost your conversion in an easy way.
A call to action can be a persuasive encouragement to purchase a product, sign-up for a free trial, download an application or a document, complete a contact form and many others. Here are some of them and if you want to browse more templates check out Tripwire Magazine. Coupled with a structure that’s highly customizable, this product will be perfect for your product, service or company presentation. You can choose between 3 page variants: Single big image, where the main focus is on a big image with a Call to action below. With above-the-fold-layout, product sliders, image gallery and working subscription form, the template can be potentially used to convert your visitors into buyers. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer.
Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value.
For Kajabi, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%! The rule of thumb is not to include more than seven fields in your lead gen form on your landing page. As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement.
To really make the visitors of the site execute the action, it is important that you lay down the benefits in store for them once they avail the product or service. This landing page is divided into sections: hero, sliding gallery, features with video preview, testimonials and contact with map of location and working contact form.
Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast!
This has to be complemented by great designs, images and of course powerful “call to action buttons” . Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
Form can be an email signup, contact form, or request for more info—whatever is applicable to your needs.

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