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En este articulo te presentaremos los aspectos basicos de como elegir una maestria en marketing, y los temas que generalmente cubre esta maestria, existen diferentes tipos de maestria y posgrados, por lo que es de suma importancia que investigues cual es el adecuado a tus necesidades y a tu formacion profesional.
Algunos programas estan disenados para las personas que no tienen experiencia en la industria del marketing. Estudiantes de posgrado que estan presionados por el tiempo tambien pueden considerar tomar clases por la noche, fin de semana o maestrias en linea.
Los programas de marketing de maestria ofrecen a los estudiantes una formacion en negocios y luego una formacion especializada en las que los estudios de casos completos ayudan a entender los tipos de problemas de la vida real que los directores de marketing tratan en el dia a dia. Te recordamos que existen diversos tipos de maestrias y posgrados, generalmente, en las maestrias en marketing el primer semestre o dos de este programa se basa normalmente el aprendizaje de los fundamentos de la gestion empresarial y, mayoria de los estudiantes utilizan este grado para convertirse en un director de marketing.
En este programa, los alumnos aprenden una variedad de conocimientos sobre el marketing con el objetivo de ser capaces de determinar la demanda de un producto, identificar el grupo demografico clave, establecer una estrategia de precios e identificar a los competidores.
En el blog Posgrados en Marketing, podras comparar todos los posgrados en marketing disponibles, clasificados en region como Mexico, Espana y en el extranjero, asi como por tema, como Marketing Digital, Direccion de Mercadotecnia, o tipo de posgrado, como cursos, maestrias, especializaciones y diplomados. Encuentra tambien consejos y tips al seleccionar la maestria de mercadotecnia adecuada a tus necesidades, por ejemplo como evaluar el curriculum de estudios, comparar precios, considerar costo de vida en la ciudad o el pais, entre otros. Es un blog para brindarte informacion sobre los Posgrados en Marketing y ayudarte a encontrar el que mas te conviene. Faced with the challenge of promoting the Chamber and its events, this committee meets monthly to provide input and assist with marketing tasks. With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong.
One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing.
Nearly 60% of peoples’ time is now devoted to digital marketing activities, showing the importance of skills development in this area. Summertime is a great time to do a bunch of Lunch and Learns across your team why not consider a series of weekly lunch and learns to get the skill level across your entire team up! 5 Key Social Media Trends Surfacing at Social Media Marketing World You are using an outdated browser. If I had to pick a single social media trend driving conversations at #SMMW13, it would be the convergence of social and content marketing.
Experience with social and emerging media channels such as Twitter, Facebook, Google + and Pinterest a plus!
Training For Success marketing and sales development programs are designed for specific industries and tailored to meet your organization's specific goals, style and objectives.
We offer individual marketing and sales strategy coaching as well as customized training programs devoted to a variety of marketing topics.
En effet, vous n’avez pas a payer le journal couteux local pour passer votre pub ni une chaine nationale a la television pour se faire remarquer. Creez votre propre competition. Demarrer par exemple une « competition amicale » avec une autre entreprise et vous aurez un buzz assure. Organisez un evenement pour un organisme de bienfaisance local par exemple. Cela montrera que vous avez l’esprit communautaire et que vous pouvez allier business et charite.


Ecrivez un article dans votre journal local en donnant des conseils concernant votre secteur d’activite. Cela vous fera passer pour un expert dans votre domaine. Donner des representations dans des ecoles locales, des clubs, des bibliotheques et des eglises… Ayez toujours votre nom et adresse sur les documents que vous laissez sur place. Rediger des communiques de presse des que vous faite une action benefique pour votre economie locale, cela fera parler de vous.
Utilisez les medias sociaux tels que Facebook et Twitter pour faire des annonces commerciales. Nous sommes joignables du lundi au vendredi, de 9 h a 18 h (parfois meme plus) toute l’annee.
Uno en donde se proporciona a los estudiantes informacion sobre todos los tipos de marketing. Estos programas proporcionan un panorama general de marketing mas amplio que un programa disenado para personas que ya tienen experiencia en la mercadotecnia. Tomar cursos en la noche o en el fin de semana permite mantener su trabajo a tiempo completo.
El resto de los estudiantes se centran en el aprendizaje de los diversos aspectos del negocio de la mercadotecnia.
Un curso tipico de un estudiante en un programa de maestria en marketing incluye las relaciones publicas, el comportamiento del consumidor, las ventas, el arte visual, publicidad, historia del arte, consultoria de marketing y fotografia. All marketing methods, both traditional and online media are addressed to further the mission of the Chamber, increase visibility of membership benefits, and host and promote all Chamber events. You can’t have a high performing team with spotty skills especially in the area of digital marketing.
In interviews, Jason Miller, resident Social Media Strategist at Marketo, has admitted that he agrees, and “believes that this is the year where content and social media will convene into the driving force behind organizations’ marketing strategies.”2. In addition, each program incorporates the skills and tools utilized by your top achievers.
Par exemple si vous vendez des biscuits et que vous n’arrivez pas a les vendre, mettez en sur un plateaux fraichement sortis du four et marchez dans un centre commercial pour les faire gouter. Une fois que les gens auront essaye une fois, ils reviendront vous voir (si ils aiment bien sur). Par exemple, organisez une collecte de sang ou un « super Noel » pour les enfant defavorises. Il est necessaire que tous vos clients ou prospects soient au courant lorsque vous lancer un nouveau produit ou une promotion. El otro se especializa en un tipo particular de marketing, tal como promociones, publicidad o ventas. Un profesional que ha estado en el negocio por algunos anos debe elegir un programa que ensene habilidades de gestion de marketing avanzado.
Un grado de maestria en linea es tan riguroso y valioso como un titulo obtenido en el campus. La mayoria de los graduados de los programas de maestria de marketing estan preparados para manejar cualquier puesto de gestion.
Whether that’s as simple as; how to write an effective tweet, to how to write for the web, or how to write a pay-per-click advertising the common denominator is content and writing.


Engagement Goes DeeperFor many brands who are just starting a presence on Facebook, Twitter, and Pinterest, any engagement is a good thing. Meme si elles ne sont pas de qualite professionnelle, offrez des informations concises ayant un vrai plus. Determine su meta de la carrera final para ayudarse a decidir que programa es el adecuado para usted y compare maestrias. La escuela de posgrado en linea ofrece a los estudiantes una mayor flexibilidad para completar sus tareas en su propio tiempo. Posts that gain “Likes” and “Shares” are certainly rewarding, but paying attention to Facebook Insights is crucial. Amy Porterfield, co-author of Facebook Marketing for Dummies believes that a leading social media trend will be looking deeper at  engagement, as a tool for learning more about your audience.3. Lucky you if you managed to attend it rubbing shoulders with some of the biggest names in the industry, including Guy Kawasaki and Chris Brogan!
Podcasting Gains SteamOne of the most-effective ways to be heard could be to literally invest in publishing branded sound bytes. You probably had the luxury of cruising gorgeous San Diego bay in the evenings on a private yacht. One of the powerhouses behind the conference, Social Media Examiner founder Michael Stelzner reported that a recent survey of 3,000 marketers revealed there would be an 800% increase in podcasting in 2013.
Between inspiring conversations with other experts and the exciting roster of speakers, I’ve had the pleasure of gaining some insight on the biggest social media trends of 2013.I’ll be sharing highlights of my experience in a series of blog articles. Approximately 1 in 7 people on the planet have a mobile-enabled device, allowing convenient access to podcasts.4.
Tune in for more insights over the next few days, and in the meantime, enjoy this sneak peek at the hottest social media trends that are right around the corner for your brand:1. Social Commerce GrowsDespite the meteoric rise of social media, consumers still trust recommendations from family and friends more than any paid media, or online review websites.
Content is Social2011 was the year where social media marketing became a runaway phenomenon. Viveka Von Rosen, CEO of LinkedIn to Business, predicts a rise in social commerce, like Facebook’s graph search. More social media networks will likely invest in tools that allow users to explore their friends’ and families’ “Likes” and experiences with brands.5. 2013 is the year where companies are beginning to realize that you simply can’t gain an audience without social media, and you can’t educate and engage without branded content.
Personalization MattersPersonalization is really nothing new, but as the internet becomes more sophisticated, it’s becoming increasingly possible for brands to develop real friendships with customers.



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