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Every successful Realtor that I’ve met understands that relationship building and networking are the keys to a successful career in the real estate industry. In order to be successful in content marketing, you first need valuable content to share with your audience. Write the guide, save it in Google Docs or Dropbox (or somewhere secure that is backed up) and move on to step two of our guide! Now that you’ve gone through the exercise for buyers, the same approach will work for sellers. I’m sure there are more important points to cover and, with your experience, you can think about the last few dozen homes you’ve sold and list the important topics that have come up. Once you’ve listed the topics you need to cover, take the time necessary to write out a 3-4 page informative guide that answers all the questions around each one of your topics. Now that you have a guide for sellers and a guide for buyers, you have the resources that you need to create a drip email marketing campaign.
Take your guide and break it into 5-7 emails that each answer a common buyer question or problem. Now that you’ve gotten the first guide broken down into segments to send as emails, do the same thing for the second guide in another document. Now that you’ve broken the responder down into segments, it’s time to actually place it into the software that will send it out over time. Automation is one of the most powerful tools that you can tap into when it comes to your content marketing campaign.
Once you’ve gotten your Mailchimp account and Automation setup, you’re ready to start capturing email addresses from your prospects.
Now that you have created your content and the software is in place to manage it, you can start to collect email addresses from the prospects who need your services. Whenever you’re giving away something of value – be sure to ask your audience if you can send them more information by email. Over the years as a seasoned marketer, I’ve found that real estate professionals struggle with getting started and creating content.
Gabe Arnold creates affordable long term marketing and technology solutions for businesses of all sizes. Gabe has worked with over 1,000 startups as well as hundreds of established businesses over the past decade to help them achieve their goals. The most important decision when it comes to selling your home takes place even before you put your house on the market. The real estate industry has seen some serious ups and downs over the past few years.  Unfortunately it’s been more downs than ups until recently, and as things begins to stabilize a bit, some markets are seeing record highs. But if you’re a real estate agent, the upswing in the market doesn’t necessarily translate to an increase in your business. Selling is a real estate agents job, but as it turns out, many haven’t quite figured out how to sell themselves using non-traditional marketing and advertising.
As a whole, real estate agents are not doing a good job of getting the most out of their web presence, but content marketing can help generate a whole lot of interest. When you create custom content, your potential clients feel like you’re being helpful and that you have an interest in establishing a relationship with them.
Most people are using the internet to get information, and content marketing is the single most effective SEO tactic—meaning that by implementing a content marketing plan, you’ve done the one thing that most increases your chances of getting found by that 90% of people. As the real estate market re-establishes itself on solid ground, real estate agents are in the perfect position to be off and running. And if a little extra marketing spend scares you, keep this in mind: the average real estate agent makes approximately $35,000 per year and spends only $1,070 on marketing.
If you’d like to talk about how you can get your content marketing plan in place, contact us about our Script Your Story sessions.

Sign up for weekly updates, and learn to create content that will boost your online authority and your business. This example is created using ConceptDraw PRO diagramming and vector drawing software enhanced with Social Media Response solution from ConceptDraw Solution Park. This example is created with ConceptDraw MINDMAP mind mapping software enhanced with Social Media Response solution from ConceptDraw Solution Park. Usage of them is covered by Creative Commons “Attribution Non-Commercial No Derivatives” License. There is a secret in the real estate business and the big real estate companies don’t want you to know about it. Knowing what kinds of marketing are effective is important for every real estate professional and separating out the hype can be difficult. Real estate companies would like their real estate agent’s brand to rely on proprietary company marketing services as much as possible so that the brand loyalty and clientele that you build doesn’t walk out the door if you do. Traditional marketing efforts, like joining the chamber of commerce and local networking groups, are good first steps that I still recommend, but there are even more powerful ways to market to your audience of prospective buyers and sellers. If you use this guide you’ll have a consistent strategy to follow over the course of the year that will keep you top of mind for all of your prospects.
Since you’ve probably sold homes to hundreds of buyers by now this guide shouldn’t be too difficult to write, you just need to sit down and do it. Think about everything that you’ve had to work through with a seller and include those topics in your sellers guide. In most cases when I’ve written a guide like this it ends up being around 1,500 to 2,500 words long (somewhere around 400-500 words per page). This means that the recipient of this email will see their own name when they get your message.
After each section ( Email #1,2,3 etc) specify when the email should go out.If you have seven of them to send, I’d recommend that you send the emails over 10-14. If you’ve never learned the proper way to gather email addresses for marketing, I’d recommend you watch this little video from Mailchimp. Over time there will be more you can do, like blogging and social media, but to start with, you need a strong content creation plan.
If you’re ready to get started with this plan, but you don’t know how to begin, reach out to me using the form below, and we’ll schedule a time to go over your strategy, totally free! He has over 15 years of experience in professional writing, web and computer technology, and marketing campaign creation and management. He has over 15 years of experience in writing, technology, and marketing campaign creation, and management. He is passionate about connecting businesses with the best possible solutions in marketing and automation. It’s the, who should I list my home with question or who should I hire to market my home question that can make or break your sale. Having said that, if you are considering me and Weichert Realtors, I’d like to give you a snapshot of what my marketing plan would look like for your home. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed.
A blog can seriously increase your chances of being helpful to potential buyers and sellers—on the internet, and eventually in real life, too. And since we know the vast majority of people are using the internet for help with their real estate needs, it just makes sense for all real estate agents to have a web presence that sets them apart and drives leads. These are the first steps towards establishing the honesty and credibility that people want to feel from a real estate agent.
But the most successful real estate agents spend 5-10 times as much on marketing and advertising—and earn more than $100,000 per year.

She has more than a decade of marketing experience with a focus on strategy, writing and the interactive experience. ConceptDraw PRO provides export of vector graphic multipage documents into multiple file formats: vector graphics (SVG, EMF, EPS), bitmap graphics (PNG, JPEG, GIF, BMP, TIFF), web documents (HTML, PDF), PowerPoint presentations (PPT), Adobe Flash (SWF). Real estate companies sell a brand, training, office space, bulk advertising discounts and marketing. Using the company website may be the only viable way to get your presence on the web when you are first starting out but as soon as you cash that first big commission check get your own website. If location, location, location are the three rules of real estate then network cubed are the three rules of marketing. You can always add to it, but this should be long enough to get your information across and not so long that they don’t read it. In order to create an automation sequence you’ll need to sign up for the $10 a month plan that they offer, but this will provide you with all of the tools that you need to get started with the email marketing portion of your content marketing campaign.
If you’ve structured the guide around answering common questions, you’ll have it segmented into sections already.
Think about what it would mean if you got just five new email addresses every single day of the year. If you’ve been looking for a way to engage more high-value buyers, content marketing is definitely the way to go. Gabe uses his leadership experience, business strategy, and technology expertise to help business owners like you reach their full potential.
It has been a pleasure working with Gabe and the tEkk3 team and I would definitely recommend them. And when we look at real estate and content marketing stats together, it becomes clear that a content marketing plan can take real estate agents from struggling to successful.
Stacy is driven by her strategic outlook, life-long love of words and her innate curiosity.
You knew that already but what you didn’t know is what they sell and who their customers are. The ultimate question for a big real estate company is not “Will this sell houses,” or “Will this attract home buyers,” but rather “Will real estate agents pay for this,” and “How much will they pay?” Real estate companies are not the only ones selling to real estate agents. Either way you go, be prepared to commit resources (your time or your money to pay for someone else’s time)to maintaining, updating, and optimizing your site for search engines. You can get great recognition with your face on a billboard but real estate agents are in the business of providing valuable service, knowledge and guidance in the largest purchase of people’s lives. Make sure you import your email marketing list from Outlook or wherever else you’ve been keeping it.
Over time that will build up to a sizeable list of buyers and sellers who need your services. Web designers, SEO developers, printing companies, direct mail providers and real estate industry associations are lining up to sell marketing solutions to real estate agents. Here are two of the most effective marketing strategies, one old and one new that can work for you. The stats show that when potential clients read the content you’ve developed, they’ll start feeling good about you. Most large real estate companies and real estate organizations encourage agents to utilize their personalized section of the company or association website. Respond to emails as quickly as possible (an hour or two maximum) and if someone includes a phone number, call them.

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