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When Grey4 Creative is tasked with developing a marketing strategy for a company, all our expertise are quickly organised into an engine that churns out customised communication strategies, brand strategies, online strategies and targeted campaigns to attract more customers, manage perceptions, build brand awareness and positively affect bottom-lines.
The focus of a Grey4 Creative marketing strategy is to communicate that our clients’ products and services meet customer needs and so as to foster and develop long-term and profitable relationships with those customers.
We then craft a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. When formulating a marketing strategy, we take account how your business’ strengths and weaknesses will affect your marketing. We put the marketing strategy into effect with a marketing plan that sets out the aims, actions, dates, costs, resources and effective selling programmes. Anderson will give you better marketing performance and a superior ROI—today and tomorrow—with our scientific insights into customer behavior and your marketplace, our keen instincts, plus our disciplined, battle-tested thought process. Scott calls the shots at our Agency Services unit, and has been the prime mover behind literally hundreds of programs serving some of the world’s leading brands. Faced with the challenge of promoting the Chamber and its events, this committee meets monthly to provide input and assist with marketing tasks. Without a roadmap you wouldn’t know how to reach your destination, but many businesses launch into their marketing with little idea of where they are going, let alone how to get there.
All good marketing strategies begin by deeply understanding your customers and most importantly the problems you plan to solve for them, your competition. You can’t know where you fit (or don’t fit) in a market without knowing the space your competitors currently occupy. It is vital to have a really really detailed picture of your ideal target customer: those customers you want to win and keep. Once you know your target customer, and the specific pain points that your product or service addresses, then you can define your Value Proposition to these customers (sometimes this is called a Unique Selling Proposition or USP).
Now that you know your market, competitors, customers, your value proposition and the destination you want to arrive at, you can begin to define how you will go about achieving this with a marketing strategy. The marketing mix is often referred to as the 4 Ps – Product, Promotion, Price and Place (also known as distribution).
The final step in the process is to write down your marketing plan, which will become a written record of the steps above, and identify the key marketing activities you plan to drive over the next 6 to 18 months. How well you set your goals for any business or marketing strategy will have a huge impact your eventual success (or failure). As a South West based company we offer a range of marketing consultancy services including web site design, development, SEO, Google Adwords and more, to areas including Bunbury, Busselton, Dunsborough, Yallingup, Donnybrook, Harvey, Manjimup, Pemberton, Albany, Walpole and Denmark. Ia€™ll briefly review each step in turn: Understand Your Customer Develop a clear picture of your target customer using market research and analysis. Click here to get the 7-Step Marketing Toolkit, which will help you easily develop an effective marketing plan for 2016! Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results.
The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run. Diversification is a high risk strategy which involves diversifying the range of products and services that you offer. This is the process of developing your current market and could include entering new markets with your products and services. A favore perche il Social Media Marketing, se non supportato da una Web Marketing Strategy articolata e di piu ampio respiro, puo davvero servire a poco o a niente.
Magari perche non riuscivano a navigarlo bene, perche le pagine erano dei papiri impossibili da leggere, dopo 10 clic ancora non erano riuscite a trovare cio che cercavano o perche dallo smartphone con il quale navigavano veniva fuori un sito – accrocchio agghiacciante di foto, testi e bottoni (gia, il sito web orientato al mobile e un must). Il punto e che puoi essere bravo quanto vuoi nei Social Network, ma il tuo sito web e e deve essere una priorita, propedeutico a qualsiasi altro canale tu voglia attivare in Rete. E’ il tuo spazio, quello in cui accogliere non solo le persone che cercano cio che proponi, ma anche quelle che ti hanno conosciuto grazie ad altri canali, vogliono conoscerti meglio, magari acquistare da te.
Il blog come canale ad oggi imprescindibile per costruire una relazione con i tuoi target, offrire contenuti di valore, rendere dinamico il tuo sito web e la tua presenza in Rete.


E tante altre azioni e strumenti come la SEA (Search Engine Advertising) o le Digital PR di cui vanno capite le potenzialita per la tua impresa, perche non tutte le aziende hanno gli stessi bisogni, budget e obiettivi, ne le stesse performance sui vai canali. Veronica GentiliDocente e consulente di Web Marketing e Social Media Marketing , autrice del libro "Strategie e tattiche di Facebook Marketing per aziende e professionisti".
Riceverai comodamente i miei articoli via e-mail e la mia ultima Mini-Guida ai Social Network!
This example illustrates what Niraj Dawar, of the Havard Business Review, meant in his article on effective marketing strategies. According to Dawar, downstream activities—such as delivering a product for specific consumption circumstances—are increasingly the reason customers choose one brand over another and provide the basis for customer loyalty. Yet, business strategy continues to be driven by the ghost of the Industrial Revolution, long after the factories that used to be the primary sources of competitive advantage have been shuttered and off-shored. The strategic question that drives business today is not “What else can we make?” but “What else can we do for our customers?” Customers and the market—not the factory or the product—now stand at the core of the business. Let’s consider more closely how companies can use downstream activities to overturn traditional strategy. In their quest for upstream competitive advantage, companies scramble to build unique assets or capabilities and then construct a wall to prevent them from leaking out to competitors. Downstream competitive advantage, in contrast, resides outside the company—it is the external linkage with customers, channel partners, and strategic alliances. It is no secret that today, in many industries, the activities such as sourcing, production and logistics are being handled by outsourced companies, while subsequent efforts to reduce the costs and risks of customers are becoming sources of competitive advantage and the true source of value for the company. Our marketing strategies are therefore flexible and we are able to respond to shifts in brand image and demand. Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, is the focus of our marketing strategy. We always look to making the most of your budget by carefully choosing the activities with the best returns by avoiding spreading your budget too thinly. This means we actually begin the creation of your marketing strategy document with an honest and rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats. Grey4 will strategise  on how you can sell more to your existing customers or look at ways of improving the retention of key customers. He’s known for pioneering the vertically integrated business model for a direct marketing agency, and refining media integration techniques long before it was the norm.
All marketing methods, both traditional and online media are addressed to further the mission of the Chamber, increase visibility of membership benefits, and host and promote all Chamber events. At Rethink Marketing, we have put together a straight forward process, based on some of the most successful marketing models. During this step you will need to evaluate your market size and trends and your competitors and potential partners.
During this step, you need to identify all of your competitors, including those hidden ones you often forget about…the substation competitors (e.g. Your Value Proposition should be a succinct description of the ways in which your product or service is the best at solving that pain point, described in terms of customer benefits.
National brand recognition or increased customer loyalty, the choice is yours but you need to make it. But don’t get to carried away…at Rethink Marketing we believe the best marketing strategies can be defined in no more than one paragraph, so keep it concise!
Some marketing experts believe that the rise of social media and customer relationship management have led to the creation of a 5th P namely People. You will need to measure results from your marketing tactics, and continually re-assess your plan on at least a quarterly basis to increase its effectiveness.
Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services.
It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business. You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom.


Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it.
Companies are still organized around their production and their products, success is measured in terms of units moved, and organizational hopes are pinned on product pipelines. According to Dawar, “this new center of gravity demands a rethink of some long-standing pillars of strategy: First, the sources and focus of competitive advantage now lie outside the firm, and advantage is accumulative—rather than eroding over time as competitors catch up, it grows with experience and knowledge. You can tell which of its activities a firm considers to be a source of competitive advantage by how well protected they are: If the company believes its edge lies in its production processes, then plant visits are strictly controlled.
It is most often embedded in the processes for interacting with customers, in market research, and in customer behavior. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript! We also cater for the emergence of new products and services by our client or our clients competitors and always seek to grow clients markets by world-class Integrated Marketing Solutions.
If need be, the marketing strategy (which would be flexible) is amended for maximum performance.
One thing we do is to conduct some market research on your existing customers at this point, as it will help us to build a more honest picture of your reputation in the marketplace. He’s helped create some of the industry’s most intelligent databases and closed-loop ROI reporting systems, too. We can either help you work through these steps, or work with you to understand what is needed in your business to do it yourself. A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can also be a useful tool to help crystallise your thoughts.
Bunnings competes with Harvey Norman, for a share of their customers discretionary spending money. Always be aware of the difference between features, advantages and benefits, and make sure that your focus is on the benefits to the customer at this stage! This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product.
Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives. Production-related activities are honed to maximize throughput, and managers who worship efficiency are promoted. If it believes that R&D sets it apart, security around its research labs is airtight and armies of lawyers protect its patents.
Knowing your customers, and being able to define exactly what drives them to do business with you, will give you a big edge over your competitors who haven’t done their homework. However, that same consumer, finding herself in a park on a hot summer day, will gladly pay $2.00 dollars for a chilled can of Coke sold through a vending machine.
Downstream, it’s no longer about having the better product: Your focus is on the needs of customers and your position relative to their purchase criteria. And if it prizes its talent, you’ll find hip work spaces for employees, gourmet lunches, yoga studios, nap nooks, sabbaticals, and flexible work hours. Is your goal to grow market share, increase revenue, increase customer lifetime value, or something else? That 700% price premium is attributable not to a better or different product but to a more convenient means of obtaining it.
Third, the pace and evolution of markets are now driven by customers’ shifting purchase criteria rather than by improvements in products or technology” (Dawar, 2013).



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