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These days, with social media all the rage, it’s easy to overlook email marketing for your small business. While social media is hot right now, email is still a tried-and-true marketing channel that shouldn’t be overlooked. Lori Mattern is Content Manager at bMighty2, where she writes for our blog, helps manage our Facebook page, and develops content for clients. About Lori MatternLori Mattern is Content Manager at bMighty2, where she writes for our blog, helps manage our Facebook page, and develops content for clients. Email marketing is directly marketing a commercial message to a group of people using email. It definitely works – too many people think that because email is old school that it must be ineffective. Add Facebook links to all other digital media including your email campaigns, your website and your other social media networks when appropriate. If you need custom Facebook training or need to outsource your Facebook marketing, please contact us. TOC Media is a content marketing agency providing social media management, email marketing and blogging services to small business America.
Enter influencer marketing, a form of marketing that has been around for decades, yet has been redefined for the digital age. In the past, influencers needed to use verbal word of mouth to influence people, yet now they have access to blogging and social media platforms to share their voices with anyone who chooses to listen.
When people are looking for specific advice, they usually turn to Google, which, in turn, surfaces posts that are oftentimes written by these influencers who have a hyper-awareness of their specific niche topic. Unfortunately, the very thing that makes influencer marketing so influential in the first place is also the thing that makes it so messy. So, unlike PPC ads, where you shovel some money in and clicks come out the other end, marketers are dealing with numerous bloggers that all have their own styles of working, producing content, and negotiating rates.
In order to help brands get a grasp on the whole set up, The Shelf enlisted 40 PR experts to provide insights on how to run influencer marketing campaigns successfully from start to finish. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them.
Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. While there are so many new tricks arrived in marketing strategies, email marketing is still an effective tool to get in touch with your customers. If you are just starting out, the first important thing would be the curation of email addresses!

So, you know it is the content that matters, but how to write them in a better way is what you need to think about! Email marketing can be a very essential channel for small businesses especially when you do it in low cost robust campaigns. It works – According to a 2012 survey conducted by Exact target, 66% of online American have bought something as a result of receiving a marketing message via email.
It’s cost-effective – in 2011, email marketing brought in $40.56 for every $1 spent, according to the Direct Marketing Association. It strengthens relationships, loyalty, & trust – With email marketing, you are effectively building one-on-one relationships with current and potential customers. It increases brand awareness – Each email you send builds awareness of your business and brand, and keeps you top-of-mind with customers and prospects. It’s easy – Most email marketing services offer nice-looking templates that are easy to fill in with your own content.
If you’re in the process of developing your digital marketing strategy, you might just want to make email marketing a significant part of it. She lives in Indianapolis, Indiana, and received her bachelor's degree at Purdue University and her master's degree at Ohio State University. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Our team of marketing professionals work virtually to reduce overhead and provide affordable quality services. In fact, they simply don’t have the attention span to retain traditional forms of marketing. This type of marketing is far more subtle because people can choose when they want to visit a blog or social media channel, and in essence, when they would like to be influenced (whether that’s to find new ideas, trends, or make informed purchase decisions). Influencers have won the trust of their readers because of their unbiased opinions and genuine suggestions. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. Research predicts that promotional email campaigns can boost your customer acquisition by 7% per year and increase sales.
Keep a detailed list of emails in an excel document in order to merge it with your email program and segment it accordingly based on the customera€™s purpose and the kind of service you want them to avail. Instead, try to offer advice and links to your long blog articles to educate them with something in general, your branda€™s social activism that create brand awareness. Omitting the unsubscribe button can lead to SPAM reports to your email server which could end up in suspending your account.

So, make sure you build a good email channel that can lay the groundwork for you and your company that improves your brand awareness, loyalty and sales!
Turns out a lot of people do, so when developing your digital marketing strategy, you’d be wise to consider adding email to the mix.
Though that number is expected to fall a bit in 2012,email marketing still offers a large return on your investment.
Well-written, engaging e-newsletters and emails that show your personality help readers learn to know you, like you, and trust you.
The next time they need your products or services, they’re that much more likely to purchase from you than from someone they barely know.
When she's not hunched over her computer keyboard typing furiously away, she enjoys reading, working out (yes, really), and boning up on her mad WordPress skillz.
We'll help you get the most out of your marketing dollar and bring out the marketing superhero in you!
They are as effective as organic traffic that drives audience to your website as anyone who shared their email address to you at some point can convert into your customer! For example, you may segment it like people who have signed up your free trial, people who already bought something from you, and people who want to hear from you for their future prospects. However in general, 22% of the open rates occur during the evening when people leave from work and have their dinner. It is not bad at all as you can find which emails are causing your audience to unsubscribe and what annoys them the most. Avoid using words like a€?Freea€?, a€?Giveawaya€? which may jump on to the spam folder of the recipient and would become a waste of time for you and your customers.
Even better than a pre-made template, though, is one custom-designed just for your business.
Give some tweaks to the email with stronger yet important message that could not be ignored. Whichever way you go, email marketing is a quick and easy way to reach your current and potential customers right in their inbox.

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