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The basic major marketing management decisions can be classified in one of the following four categories, namely Product, Price, Place (distribution) and Promotion.
Product: It is the tangible object or an intangible service that is getting marketed through the program. Promotion: This represents all of the communications that a marketer may use in the marketplace to increase awareness about the product and its benefits to the target segment. So how does a marketer strategize to attain success in a marketing program, using these 4 P’s? Offering specificity introduces the contextual customization of what needs to be done to address the questions raised in each of these 4 Ps of Marketing.
The growing influence of the internet has made these classic principles look a bit archaic in light of the new relationship that businesses have with customers. They research a product on their PC at home, head to a store to handle it, scan its barcode with their smartphone, and start reading reviews and checking competitors’ prices in the aisle. In the past, promotion consisted of brand-created messages, with every brand claiming its products were the best. Consumers can find opinions from real product owners online at any time, and no amount of marketing can cover up this first-person transparency. Customers don’t care about product features or usability if a product fails to solve their problem. Experienced senior executive, both at a strategic and operational level, with strong track record in developing, driving and managing business improvement, development and change management. I have thought about them being behind the times and you do a wonderful job of modernizing them. I think you are taking the four Ps too seriously: they are just a way of remembering the main elements of marketing that need to be considered! But I do think the addition of People is very valuable – because each of the 4 Ps is affected by the target audience, and there may be several different target audiences for any product. The four Ps are reflective of traditional marketing and therefore out of context in a digital marketing setting.
I’ve been using the 8Ps of 21st Century Brand Building ever since brands like I-pod and Google changed all the rules.
Here’s what I use after getting my clients to discover the obvious emotional truth that their brand should be based on. I love the diagram btw, they make it visual that marketing is all about people, not brands.
In this day and age, it has become a must to put the consumer at the heart of your operations.
I agree we should be more generally shifting marketing strategies from a top-down approach to a more conversational, agile approach to market, which I think is in line with your 5Ps approach. Facebook, a tool originally made by students for students once broadcasted constant life updates, hilarious pictures from Saturday night parties, and news about friends’ breakups.
Obviously, marketing is a broad term divided into several divisions: PR, research, advertising, strategy, etc. Though partly true, marketing now reaches farther and deeper into every business and organization through social media. These simple four words have clearly and simply defined the strategy behind marketing in social media.
I’ve learned social media isn’t as simple as stating a minimum number for tweets, posts, or blogs per day or week. I have learned that to be a valuable asset in social media I have to start with listening, so I am all ears!

I encourage anyone with thoughts, ideas, comments, or advice to chime in and let me know what you think.
Credit Cars OrlandoI am noo longer certain the place you’re getting your information, but good topic. To change the color of any specific shape of this matrix, just select that shape and use tools in Drawing Tools submenu. You can copy this slide to your existing slide, use CTRL+A shortcut to select everything and then copy it to your slide, but have in mind that color scheme may change. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth.
Tangible products may be items like consumer goods (Toothpaste, Soaps, Shampoos) or consumer durables (Watches, IPods). If the price outweigh the perceived benefits for an individual, the perceived value of the offering will be low and it will be unlikely to be adopted, but if the benefits are perceived as greater than their costs, chances of trial and adoption of the product is much greater. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion.
Our authors are educators from top QS ranked universities and practitioners from multinational enterprises.
The 4Ps of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. In a day where customers seem to know everything about your business, the old marketing mix that the 4Ps offers is increasingly at odds with how business is done today. Instead of merely promoting a message, the most successful brands today get consumers to promote it for them by first delivering great experiences, then encouraging and enabling consumers to talk about them.
Absent alternatives, consumers have traditionally settled for products and brands that don’t fully meet their needs.
While many studies show there is a direct correlation between a healthy, productive culture and a company’s bottom line, the majority of companies spend little time thinking, let alone doing anything about, this topic – even when they’re spending lots of time thinking about their four Ps. If you refer to places like twitter and Facebook, there are certain hours in a day people wille read your text more carefully or notice you sooner. The internet allows our products and services to solve the problems of people that we don’t know because there is information available on the web about what we do. The tools that consumers have, allow them to make more well-informed decisions rather than being fed the information we as marketers (in training) want them to have.
The issue we still face, as some of the comments highlight, is the 4P predominance with a focus on performance and profits. As part of my internship I have a few different responsibilities, one of them being an active participant in our social media life. Well, it still does that for some users, but since opening up to the larger world of business, it has transformed the social media outlet into a tool that allows a company to directly engage, service, and create relationships with their customers. But I do know that good tweets, posts, and blogs include accurate, useful, and FREE information. A dedicated and enthusiastic employee is a always a great asset to have involved in the conversation.
A number of them are ife with spelling issues and I in finding it very bothersome to inform the reaality nevertheless I’ll certainly come back again. This slide is actually an matrix, there are four parts, one for every of 4 elements of marketing mix – product, promotion, price and place. Intangible products are service based like the tourism industry and information technology based services or codes-based products like cellphone load and credits. This may include any physical store (supermarket, departmental stores) as well as virtual stores (e-markets and e-malls) on the Internet.

Advertising may include using specialty packaging to showcase products, utilizing promotional products for your company, or online ads.
In there very essence, the 4 Ps of marketing is actually a framework that allows the marketer to structure the value proposition of an existing product (or a new product at the time of launch) so as to garner the highest mindshare by distinctly structuring the same. But “good enough” products are no longer good enough, because consumers have more choice than ever before. So of course price=value and product =solution or benefits (it is a pretty standard rule of marketing to sell benefits not features). I quickly became very aware that social media has an entirely separate context at work than from what I was used to as a student. Good tweets and posts also provide context by staying connect with the original source of the conversation. It’s full customizable, creating of an impressive presentation has never been easier. For help with your template you have a support section where you can ask any questions about the template you bought, we’ll answer within 12 hours. This is crucial as this provides the place utility to the consumer, which often becomes a deciding factor for the purchase of many products across multiple product categories.
A certain amount of crossover occurs when promotion uses the four principal elements together (e.g in film promotion). However, that is easier said that done and many marketers fumble when it comes to playing with the real life nuances and bringing out a crisp value proposition.
In the transparency created by consumer usurpation of promotion, only truly valuable brands (as defined by consumers) can charge a premium.
50% of advocates recommend a brand because they had a good experience with a product or service. We’d need a trigger, perhaps a disruptive business model, that would showcase the benefits of 5Ps, not only for companies and shareholders, but also for markets, consumers, and their global environment.
Using hash-tags, links, and usernames allows anyone interested in the conversation to follow along and read any previous information. I still feel challenged by trying to know what conversations to participate in, what information I can provide, and enough knowledge to actually speak on the topic. You can easily change the color scheme of these elements and we have already prepared 4 variations, ready to use. Building strong and engaging relationships with your customers is key to the successful communication of your product or service offering. The most influential people in social media have a grasp on history and relevancy, and so as each day passes I try to read old posts, blogs, and tweets to better understand where we are participating and what we are saying as a company.
Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. Taking an interest in the conversation allows you to make a connection to those in the community while developing a strategy of what assets you and your company have that can improve the conversation.
This marketing template can be used for various purposes, from academic research to real business meetings and presentations. To retain its competitiveness in the market, continuous product extensions though innovation and thus differentiation is required and is one of the strategies to differentiate a product from its competitors.

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